ICT Investment Trends in Turkey: Turkish enterprises are focusing on digital transformation

2017-07-31
Price :
Published : Jul-2017
No. of Pages : 35

ICT Investment Trends in Turkey: Turkish enterprises are focusing on digital transformation

Summary

“ICT Investment Trends in Turkey”, presents the findings from a survey of 64 Turkish enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Turkish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including business intelligence, IoT, cloud computing, and content management. The survey also highlights the approach to purchasing technology adopted by enterprises in Turkey. Through GlobalData’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Turkey.

The Turkish economy is growing at a higher rate in 2017 compared to 2016, and the government is working on plans to increase the borrowing limit in order to lift the economy.

Furthermore, the country’s foreign trade deficit is increasing continuously driven by the import of computers, mineral fuels, and machinery and equipment indicating that Turkish enterprises are making investments to expand their businesses. The survey further depicts that Turkish enterprises are allocating the highest proportion to SaaS solutions in order to delegate the maintenance and upgrades of the software to the cloud service provider and focus on their business operations.

In particular, it provides an in-depth analysis of the following –
– How ICT budgets are set to change in 2017 in terms of their overall size
– Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
– Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
– Which ICT functions Turkish enterprises are interested in outsourcing
– Turkish enterprises’ investment priorities based on their budget allocations across core technology categories such as business intelligence, IoT, cloud computing, and content management
– Factors that are influencing Turkish enterprises’ investments in each technology category
– How Turkish enterprises’ IT budgets are currently allocated across various segments within a technology category
– Turkish enterprises’ distribution of their ICT budget across various segments within a technology category
– Vendor satisfaction ratings for various core and advanced technology categories
– Insight into Turkish enterprises’ preferred buying approaches
– Business objectives that Turkish enterprises are looking to achieve through their IT investment strategies
– Factors that are influencing Turkish enterprises’ decisions to select an ICT provider

Scope

– Turkish enterprises are planning to increase their total cloud computing budget allocation to public cloud solutions in 2017, driven by the need to cut costs.
– Banking institutions in Turkey are implementing the blockchain technology, thereby creating opportunities for cloud-based ledger technology vendors.
– Increasing customer satisfaction leads the list of business objectives in influencing the IT investment strategies among Turkish enterprises, while leading-edge technology is ranked high on their list of criteria for ICT vendor selection.

Reasons to buy

– Understand how the Turkish enterprise ICT landscape is set to change in 2017 to prioritize your target market
– Comprehend how ICT money are being allocated by Turkish enterprises in specific verticals and size bands to improve your market penetration
– Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
– Realign your sales initiatives by understanding the current strategic objectives of Turkish enterprises
– Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, IoT, cloud computing, and content management)
– Prioritize your focus areas by understanding which factors are influencing Turkish enterprises’ decisions when selecting an ICT provider
– Understand the changes in customers’ priorities and identify the business objectives that Turkish enterprises are looking to achieve through their ICT investment strategies

Filed in: Information Technology
Publisher : GlobalData
More Reports
Title Price Buy Now

Thailand: Country Intelligence Report

Thailand: Country Intelligence Report Summary "Thailand: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Thailand today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. Thailand's telecom and pay-TV services market will grow from an estimated $12.3bn (Bt424.7bn) in 2017 to $14.2bn (Bt492.9bn) by 2022 at a CAGR of 2.9% (3% in Bt) over 2017-2022 driven by projected growth in the mobile data f......
$990

Mobile Broadband Trends in the Middle East and North Africa

Mobile Broadband Trends in the Middle East and North Africa Summary "Mobile Broadband Trends in the Middle East and North Africa", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile telecom market in the Middle East and North Africa. It delivers deep qualitative insight into the mobile market, analyzing key trends and in the region . Mobile service revenue growth in the Middle East and North Africa will be mainly driven by the mobile data segments over 2017-2022. Mobile voice, though the largest revenue-contributing segment in 2017, will decline impacted by the rising adoption of OTT communications. Mobile data will record the fastest revenue CAGR, fueled by 3G/4G networks expansion, rising data adoption and usage supported by operators'......
$1195

Enterprise IoT in Asia Pacific: Scope of deployments, use cases and investment plans

Enterprise IoT in Asia Pacific: Scope of deployments, use cases and investment plans Summary "Enterprise IoT in Asia Pacific: Scope of deployments, use cases and investment plans", a new Telecom Insider Report by GlobalData, provides an in-depth examination of end-users perspectives on IoT with respect to investment areas and return on investment expectations for IoT projects, top use cases and key drivers for IoT deployments, scope of IoT deployment from connectivity technologies to security considerations and approach to data management & analytics and vendor selection criteria and preferences. The analysis is built on the results of an extensive survey of more than 1,000 enterprises worldwide, with close to a third of them in the Asia Pacific region. This report examines execut......
$1195

Mobile Broadband Trends in Sub-Saharan Africa

Mobile Broadband Trends in Sub-Saharan Africa Summary "Mobile Broadband Trends in Sub-Saharan Africa", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile telecom market in Sub-Saharan Africa. It delivers deep qualitative insight into the mobile market, analyzing key trends and in the region. Mobile service revenue growth in Sub-Saharan Africa will be mainly driven by the mobile data segments over 2017-2022. ALthough remaining the largest revenue-contributing segment over 2017-2022, mobile voice revenue will decline impacted by the rising adoption of OTT communications. Mobile data will record the fastest revenue CAGR, fueled by 3G/4G networks expansion, rising data adoption and usage supported by operators' data monetization strategies. ......
$1195

Guatemala: Country Intelligence Report

Guatemala: Country Intelligence Report Summary "Guatemala: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Guatemala today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. Total telecommunications and pay-TV services revenue in Guatemala will reach $2.8bn in 2017 to account for 3.7% of Guatemala's GDP and grow to $3.2bn by 2022 at a CAGR of 2.6%. The Country Intelligence Report provides ......
$990

Netherlands: Country Intelligence Report

Netherlands: Country Intelligence Report Summary "Netherlands: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in the Netherlands today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. The telecom and pay-TV services market in the Netherlands will see lethargic growth from €10.2bn in 2017 to €10.6bn by 2022 at a CAGR of 0.6% over 2017-2022 as fixed broadband, mobile data and pay-TV services ......
$990

Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G

Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G Summary "Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G", a thematic research report by GlobalData, provides an analysis of the business models available to different operators to benefit from and monetize Wi-Fi networks. It includes data and insights on the Wi-Fi technology status and trends with respect to the growth in installed base of Wi-Fi hotspots, homespots and devices and traffic worldwide. The report outlines the future evolution of the technology as mobile networks migrate to 5G. Built on real-world examples, the report examines the five key business models for Wi-Fi, their fit by operator type and the critical considerations and strategic options for operators ......
$3495

Wi-Fi Business Models: Best Practices and Disruptive Trends

Wi-Fi Business Models: Best Practices and Disruptive Trends Summary "Wi-Fi Business Models: Best Practices and Disruptive Trends", a thematic research report by GlobalData, provides an examination of Wi-Fi business models worldwide through insightful case studies of eighteen (18) Wi-Fi service providers including mobile network operators as well as MVNOs and Internet companies. The report identifies best practices for Wi-Fi network options and monetization and describes the five key business models for Wi-Fi and their fit by operator type. The installed base of Wi-Fi enabled devices continues to grow, driven in large part by the growth of smartphones. The technology has developed to better support operators and opened the door to multiple business models, enabling lower costs, new......
$3495

South Africa: Country Intelligence Report

South Africa: Country Intelligence Report Summary "South Africa: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in South Africa today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. In 2017, South Africa will generate total telecom service revenue of $10.2bn. Going forward, we expect the telecom service revenue in South Africa to decline at a CAGR of -3.6% in USD during 2016-2022. However, i......
$990

Romania: Country Intelligence Report

Romania: Country Intelligence Report Summary "Romania: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Romania today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. Romania's telecom and pay-TV services market will grow from an estimated RON14.8bn ($3.6bn) in 2017 to RON17.6bn ($4.8bn) by 2022 at a CAGR of 3.6% (5.9% in US$) over 2017-2022, driven by projected growth in the mobile data, fi......
$990