Benefits Of OLED Technology To Boost OLED Display Market

2016-09-13
Published : Sep-2016

Even though with a dwindling and unstable market presence, the global market for OLED display has coped to record a strong upswing in the last few years. Owing to the emergent cognizance in terms of the benefits that the OLED technology offers, the acceptance of OLED displays has surged considerably. This in return has upped the usage globally. Consequently, these displays are observing an extraordinary upswing in their application in tablets, televisions, and smartphones recently.

The high price sustained in the engineering of OLED displays, though, is expected to impede the growth of this market to some degree in the coming years. Over and above, the truncated approval rate of technically innovative products and the diminishing rates of the current ones like LED and LCD will pose a challenge for the manufacturers.

Even though at a slothful rate, the market for global OLED displays is prepped up for escalating its global touch. Europe, Asia Pacific, North America, Latin America, and the Middle East and Africa are the foremost regional market for OLED displays globally. Asia Pacific has attained the peak position in the global market and is liable to prevail in the upcoming years.

Due to the intensifying demand for OLED TVs, smartphones, and tablets, Europe is also anticipated to record robust growth in the near future. Likewise, North America offers profitable prospects to OLED display makers for growth because of the existence of a large buyer pool.

The marketplace for active Matrix OLED, also known as AMOLED is making a mark in the global market with nearly 80% share. These AMOLED displays are commonly used in smartphones, on account of their cutting-edge contrast, picture quality, and response time. The escalating market for smartphones has further augmented openings for the AMOLED market sector.

The universal market for OLED display exhibits a much amalgamated backdrop. The prominent market players operative in this market are Samsung Electronics, Sony Corp., Tdk, Pioneer, Visionox, LG, Rit Display, and Au Optronics Corp.

Amongst these, Samsung has materialized as the foremost contestants with nearly 70% in the global market. With Apple as a significant buyer, Samsung is expected to maintain its supremacy in the forthcoming years.

Read more on OLED on:

http://www.sandlerresearch.org/market-research/semiconductor-electronics/oled

 

 

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