Bright Future Predicted for Natural and Organic Personal Care Product Market in the US

2014-11-18
Published : Nov-2014

With increased awareness about the benefits of organic and natural personal care products, the market for such products has increased exponentially in recent years. Long considered as a niche sector in the personal care product market, the natural and organic personal care product market has now established itself as a major sector in the beauty and wellness market. New product launches, increase in natural and organic personal care product line and higher penetration of such products are driving the growth of the market. Consumers’ perception that organic skin care products are better and free of harmful chemicals is helping to fuel the growth of organic and natural products. As consumers demand for natural and chemical-free skin care and cosmetics strengthens in the US, the market for natural and organic personal care products will also increase.

With a widening distribution network and availability of natural and organic personal care products in drugstores and supermarkets, such products are becoming more accessible to consumers. This is in turn fueling the growth of the natural and organic personal care product market in the US. Key players in the organic and natural personal care product market in the US are The Body Shop, Aveda Corporation, Base Escentuals, Burt’s Bee, Origins, Hain Celestial Group, Laverana, Physician’s Formula, In the US, the market for natural and organic personal care products is estimated to grow at a compound annual growth rate of 9.07 percent in the period from 2013 to 2018.

Natural and organic personal care products are segmented into four broad categories, which are skin care, hair care, cosmetics and oral care. Of these, skin care product is the largest segment in the market. Manufacturers are coming up with new product launches almost every month to fulfill the demands of discerning and knowledgeable consumers. Some of the challenges in the growth of natural and organic personal care product market in the US are stringent regulatory requirements, limited shelf-life of natural ingredients and limited raw material supply. Despite these challenges, the market for organic and natural personal care products continues to grow at a steady pace. As more and more consumers become aware about the benefits of using natural and chemical-free products, the market for natural and organic personal care products is poised to grow in the future.

Explore the latest market research report on natural and organic personal care product market in the US @ http://www.sandlerresearch.org/natural-and-organic-personal-care-product-market-in-the-us-2014-2018.html

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