Evolution of the Global Ecommerce Market

2014-03-11
Published : Mar-2014

Retailers in today’s era see global expansion as a crucial platform for growth. Retailers are looking to sell their products online as consumers across the world in both developed and developing countries go online to purchase products. Different strategies to capture market share are being used from grassroots websites to acquisitions of smaller online retailers and expansion of international capabilities.

In 2011, business-to-consumer ecommerce sales increased to $961 billion; a 20% increase from 2010. The global business-to-consumer (B2C) ecommerce sales will increase by 20.1% in 2014 and will reach $1.5 trillion. The key factor for the growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets. Mcommerce sales, advancing shipping and payment options and the push into new international markets by major brands are other factors that will determine the future growth of the ecommerce industry.

It is estimated that in 2014, for the first time Asia-Pacific consumers will spend more on ecommerce purchases than those in North America. This will make the Asia-Pacific market the largest regional ecommerce market in the world. In 2014, the B2C ecommerce sales are estimated to reach $525.5 billion in Asia-Pacific, whereas North America will manage sales worth $482.6 billion.

India and China are the two out of the top three countries in the world in terms of internet users, mobile subscribers and population. These two Asian countries will be playing a critical role in Asia-Pacific region’s B2C ecommerce market growth. Out of every 10 dollars spent on ecommerce in Asia-Pacific in 2014, China will account for 6 dollars. India on the other hand will gain a substantial gain in the number of ecommerce sales volume, number of industry-focused e-stores and online payment transactions. By 2016, China is expected to take over the US ecommerce market to become the largest ecommerce hub across the world.

According to analysts, the global ecommerce market will grow at a CAGR of 13.54% between 2013 and 2018. One of the factors contributing to the growth in the market is increasing internet penetration. The global ecommerce market has also been witnessing growing demand for digital goods. However, the increasing risk online frauds could pose a major challenge to the growth of the market.

Explore the latest market research report on global ecommerce market @ http://www.sandlerresearch.org/global-e-commerce-market-2014-2018.html

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