Future of the Global Digital Packaging and Labeling Market

2014-12-22
Published : Dec-2014

With growth in major manufacturing companies, the global digital packaging and labeling market is expected to grow at a steady pace. Digital packaging and labeling is a technique whereby packaging and labeling of goods is done by transferring the image to the substrate from a digital storage device, with the help of a device that supports digital images or texts. Some of the advantages of digital packaging and labeling are lower maintenance, customization, faster labeling process, provision for wide range of substrates, and non-distortion of images. Electrophotography and inkjet are the two methods that are used for digital packaging and labeling. In 2013, the global market for digital packaging and market was valued at 7.3 billion USD. The global digital packaging and labeling market is expected to grow at a compound annual growth rate of 18.25 percent during the period from 2014 to 2019.

The global market for digital packaging and labeling can be segmented according to type and geographical regions. On the basis of type, the global digital packaging and labeling market can be segmented into electrophotography and inkjet. Key players in the market are Reel Appeal, Edwards Label, Labels in Motion, R.R. Donnelley and Sons, Graphixlabels, Flexo Image Graphics, Cenveo Labels and Packaging Group, Associated Labels, Harkwell Labels, Landa Coproration, AB Graphic International, Xeikon, Owens-Illinois, Shanghai Zijiang Holdings, Prime Package and Label, Tetrapak, Sun Chemical, and Durst Phototechnik. One of the biggest challenges to the growth of the market is the high usage of analog packaging and labeling. Technological advancement and improvement in quality of both electrophotography and inkjet, the market for digital packaging and labeling is expected to surge in the future.

With growth in major industries such as healthcare, consumer goods, electronic goods and automotive, there is a huge demand for digital packaging and labeling. Manufacturers are now increasingly focusing on packaging to promote their products and create brand awareness. With increase in population and rapid urbanization, the demand for quality packaging will continue to increase. This will in turn fuel the growth of global digital packaging and labeling market. However, stringent labeling norms by pharmaceutical companies are a challenge to the growth of the industry.

Explore the latest market research report on global digital packaging and labeling market @ http://www.sandlerresearch.org/global-digital-packaging-and-labeling-market-2015-2019.htm

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