Global Sports and Fitness Apps Market to Witness Rapid Growth

2014-02-17
Published : Feb-2014

The global apps industry is a booming market with consumers on an average spending around two hours a day with apps. In 2013, the global apps market was worth around 15.5 billion USD with Android and iOS dominating the market. There are hundreds and thousands of apps for people to choose from, ranging from mobile games, home monitoring to health and fitness. In recent years, there has been an explosion of mobile medical apps, particularly sports and fitness apps. People are becoming more health conscious and more aware about how such apps can help them to stay fit in spite of their hectic schedule. Sports and fitness app have become an integral part in the lives of many people. These apps allow people to monitor parameters such as heart rates and their running distance to recording their strength training sessions with their smartphones. In 2012, the global market for sports and fitness apps was valued at around 156 million USD. From 2013 to 2018, the market is estimated to grow at a compound annual growth rate of 23.78 percent.

One of the major factors that have contributed to the growth in the global sports and fitness apps market is growing health awareness amongst the population. People have busy lifestyles and are on lookout for services and products that will help them in achieving optimal health. Sports and fitness apps are as such ideal for people with busy lifestyles. The cost effectiveness of the apps also makes them very attractive to consumers. However, challenges such as difficulty in navigating such apps could slow down the growth in the industry. The largest market for sports and fitness apps is North America. However, with increase in disposable income and greater awareness about mobile apps Asia-Pacific is now emerging as the fastest growing market. According to a survey, most users of sports and fitness apps are interested in tracking calories burned and distances run. Most people use sports and fitness apps during jogging, running, walking and doing cardio and strength training workouts.

Key players in the sports and fitness apps market are Endomondo App, Runtastic, FitnessKeeper Inc, Azumio Inc and MapMyFitness Inc. As of April 2013, a cumulative total of 231 million installations were accounted for by the top 20 free apps for sports and fitness category. As the number of apps in this category explodes, the biggest problem is its visibility. People also change apps frequently, making it difficult for developers to retain users. As sports and fitness becomes an integral part of busy people’s life, the global market for sports and fitness apps is all set to grow in the future.

Explore the latest market research report on global sports and fitness apps market @http://www.sandlerresearch.org/global-sports-and-fitness-apps-market-2014-2018.html

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