The OTT Market Present Scenario and Growth Prospects for Next 5 Years

2015-05-21
Published : May-2015

Over-The-Top or OTT is a widely used service nowadays. The most common form of this service is getting a video delivered via internet. The application of this service is also very popular among mobile phone users as it assists the functioning of text messages like Facebook Messenger, WhatsApp (also owned by Facebook), Line, Kik, and Snapchat. The global OTT market is expected to grow at a CAGR of 18.40% over 2014-2019. The OTT market is booming with many big to small players. Companies with higher financial strength are crossing boundaries whereas smaller ones are trying to get a foothold in the competitive market. Akamai, Apple, Facebook, Google, Netflix and Tencent Holdings are some of the big players of the market. Other prominent players being Activevideo, Brightcove, Flixfling, Hulu, Microsoft, Nimbuzz and Roku.

The OTT market is abuzz with lot of developments and launch of new product and services. The market is also a buzz with takeovers and mergers. Big players in the market are constantly investing large sum of money in R&D and research work to get a feel of the market condition and devising strategies in order to benefit from the economic growth. The key regions for this market are Americas, APAC and EMEA. US is one the fast growing market in the OTT industry whereas Korea is in its early stage of growth. Japan is one of the most technologically advanced markets in the world but the OTT market is not that huge over here. Thus there is lot of scope in this market for players who wish to reap the benefits from a cross border operations. Initiatives are also been taken in the European market to boost its sales. The increasing usage of mobile devices and widespread internet facility and accessibility has pumped up the growth of this market. A key drawback of this kind of market is its difficulty in monetization of user bases. The market trend shows a rise in locally confined content and network.

The cable industry is facing the biggest threat from the OTT industry as it is successfully providing customised, affordable and better quality services to people. Services such as Sling TV and similar re on the rise. Experts believe there is a lot of scope for growth of IPTV in parts of Europe. It is till the advent of a new service the OTT market is expected to grow and flourish with lot of opportunities. For a detailed reading on the OTT market one can read the report on Global OTT Market 2015-2019 @ http://www.sandlerresearch.org/global-ott-market-2015-2019.html

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