Italy – The Future of Foodservice to 2020

2016-11-26
Price :
Published : Nov-2016
No. of Pages : 163

Italy – The Future of Foodservice to 2020

Summary

Italian economy has seen slow or negative growth rates since the late-2000s recession, and is characterized by low consumer confidence and high rates of unemployment. Despite this low growth, which is forecast to continue to 2020, Italy is still a high income country with high levels of disposable income that is often spent on visits to foodservice outlets. However, low growth and high unemployment have made consumers increasingly value focused as budgets for discretionary spending are tightened.

Foodservice market in Italy overall saw revenues of CAGR 2.0% between 2013 and 2015. This is expected to slow at a CAGR of 1.7% to 2020. The slow growth of the overall foodservice market reflects the fortunes of the wider economy in Italy, as money-conscious consumers are either cutting back on foodservice occasions or trading down to a lower cost option.

QSR channel is one of the fastest-growing channels in the Italian foodservice market. The channel grew at a CAGR of 2.7% between 2013 and 2015, but this is forecast to slow to a CAGR to 1.9% to 2020. QSR is the only channel that has a significant presence of chains and franchises. Large international players have a significant presence in this channel including McDonald’s, Restaurant Brands Inc. (Burger King), and Italian company Autogrill. The channel is also the only one with a significant amount of transactions attributable to takeaway options, with 48% of revenue coming from takeaway transactions.

FSR channel is the second largest channel by overall revenue. The channel saw a CAGR of 2.0% between 2013 and 2015. This is forecast to fall to a CAGR of 1.5% to 2020, as the Italian economy continues to post sluggish growth. FSR channel has wide appeal and is popular with a variety of consumer groups, but visit frequencies are low and high transaction values make the channel more of a treat as opposed to a convenience option for most consumers.

Coffee & tea shops is the largest channel by revenue in the Italian foodservice market. The coffee culture is deeply rooted in Italian society, with operators in other countries attempting to market Italian coffee practices. The channel has seen similar growth to other channels and is also expected to slow to 2020.

The report “Italy – The Future of Foodservice to 2020” provides extensive insight and analysis of Italy’s Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following –
– Overview of Italy’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Italy’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
– Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Italy’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
– Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Italian population.
– Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
– Case Studies: Learn from examples of recent successes and failures within the Italian foodservice market.

Companies mentioned in this report: A Cento Spa, Autogrill Spa, Bottega Dei Sapori, Cigierre Spa, Gruppo Cremonini, Gruppo la Piadineria, Gruppo Sebeto, IllyCaffe Spa, Kimbo Spa, Luigi Lavazza Spa, McDonald’s, Restaurant brands Int, Segafredo Zanetti Spa, Spizzico.

Scope

– A weak economy has caused consumers to become increasingly value focused in their foodservice transcactions; there are slight rises in spending forecast as consumers fortunes improve however and consumers are still willing to spend in foodservice outlets.
– Coffee shops and traditional FSR are ingrained into Italian culture. Coffee shops in particular have high visit frequencies and are embedded into consumers routines. Multiple consumer groups are showing a demand for more options from the channel however, especially an improved food offering. FSR is seeing increased competition from an improved QSR channel but FSR operators should not be tempted to compete solely on price.
– Localism rules in Italy. QSR operators have previously been seen as an affront to Italian cusine but are now intorducing increasingly localized products to appeal to traditional consumers. Most consumers still associate the channel with convenience as opposed high quality food however.

Reasons to buy

– Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
– Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Italy’s foodservice market.

Filed in: Food & Beverage, Food Service
Publisher : GlobalData
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