Here comes another run-of-the-mill Report…is probably you might be thinking when we talk of Mobile Broadband. Enough has been written about it over and over again and understandably, you might smirk at another Report on the same subject. But FourOrange Technologies has a different psychology altogether when it comes to research – Our Analysts, even though veterans in their field, never preen themselves on being ‘experts’; instead, they adopt a naive approach to every Research project, and ‘attempt’ to become ‘experts’. And that’s why when our sleuths are assigned any project, they dig right up till they obliterate the chances of anything being left out or overlooked regarding the subject. Mobile Broad Band Technologies 2012 – 2016 is another such attempt. 2010 was a disruptive year for the Telecom industry worldwide. This was probably the first time the industry realized t how mammoth the task is to manage the spiraling data traffic on their networks as it reached nearly 3.12 Exabyte. The consumer has been pampered with way too many promises, but have you – operator, vendor, manufacturer, really come up with a foolproof business solution to accommodate all those promises? Are you even close to managing it? Or, for some, we might ask – Can you ever manage it at all?

Mobile Broad Band is here to stay – and it’s nothing short of pathetic that nearly every business house is doing the subject to death with a stale approach. We, at FourOrange Technologies took upon this study from a different perspective altogether – over the past 1-year, our team scrutinized over 100,000 pages of Official data; reviewed performance of over 300 companies globally; interviewed nearly 100 executives; and studied more than 80 business models. What the analyses revealed was shocking – We deduced that the majority of businesses are hurtling towards a bleak abyss if they continue their Mobile Broad Band strategies the way they are. What was even more disconcerting was the fact that many have not bothered to think beyond and are smugly sure they are up the right track. All that hoopla about sure-shot business models – be it pricing or revenue sharing, innovative VAS, ARPU enhancers, traffic offloading etc. has been shredded in our Report for we unearthed that a sea-change is required if MNOs, Vendors and the App Community finally get down to doing things differently rather than running up the same old path and following the same old staid Business models. So that all businesses/ concerns even remotely connected to Mobile Broad Band ensure that they do not skid off the track in the period which is nothing short of a ‘Race’ of the telecoms, we have presented solutions keeping ‘differentiation’ in mind – to ensure that all who have what it takes, achieve their Revenues and ARPU targets during the next 6 years, while cutting back churn and enhancing consumer loyalty.

Pricing is fast approaching to becoming a second-hand tool for cutting Churn – VAS would be the stronger one, but then again, are you sure you are tapping enough into the Average Consumer ‘Psychology to keep on enticing him with your VAS?

Moreover, is your technology really supportive to all the VAS your marketing team might be envisaging? There’s a sea of ‘unexploited’ consumers left to fish in. Do not think the fish will bite the hook – You have to bait them. Europe and North America would lag behind Asia Pacific in Mobile Broad Band growth. Why? MNOs in these regions need to drive consumer adoption in strategically different ways. Asia Pacific is huge in terms of population – and that alone is one of the factors; but then you must consider that relatively larger portions of the region are highly underserved. Socio-economic constraints of the sub-regions have to be conquered to blast them with Mobile Broad Band. Towards this the MNOs must adopt a long-term strategy, one in which they should not be expecting too much too soon. On the other hand, markets in Europe and North America have a different composition. The challenge lies not really in expanding the Mobile Broad Band base, but rather, to ‘enhance’ it. The psychological make-up of an average user in these regions is like a child reaching adolescence overnight – it is the case of too much too soon. MNOs and vendors need a different approach now. More customization is required, both in terms of Mobile Broad Band offerings and smartphones. And the omnipresent debacle: LTE or WiMAX – Confused as to which to go with for pursuing your Mobile Broad Band ambitions?

The next 6 years are do-or-die for many players – it’s the ‘Race’ of the Telecoms industry in which the winner would be the one who drives Mobile Broadband the hardest, smartest way. Our Report essentially provides you the tools to do that very thing – Drive Mobile Broadband till you annihilate each and every potential consumer segment, worldwide, to the point they come to depend upon MBB, be it the ritzy settings in the USA and Western Europe or the murky darkness of Africa or the vast sands of the Middle East. Global Mobile Broad Band Technologies & Services- 3G/LTE 2012 – 2016 spans across the Telecom globe and covers every nerve of the industry – Be it the ammunition on Mobile Broad Band market penetration in unserved, underserved regions, stifling churn in saturating markets; analyzing the scope of various technological platforms vis-à- vis Mobile Broad Band, traffic management and offloading solutions, Innovative VAS and many more…our Analysts haven’t left out anything.

Besides, we have given detailed Mobile Broad Band forecasts (global and regional) on subscribers, revenues, ARPUs (including 6 global giants), mobile apps, mobile messaging traffic like SMS, MMS, Mobile E-Mail and IM, consumer adoption of various technology platforms etc. in a whooping number of 170 charts and 45 tables. As an add-on, we have packed-in 30 compelling case studies on MNOs And App stores.

Key Questions Answered

• How to optimize data traffic so your networks breathe easier?
• What are the latest penetration techniques MNOs are using across untapped markets?
• How to drive consumer adoption of MBB across stubborn regions/ markets?
• What are the most promising VAS offerings? What role innovative VAS would play in cutting down the churn, and adding numbers to your user base?
• Which MBB Services would thunder in years ahead? What will be the supporting? Business Models?
•  How to segment your MBB user class and cater to their personalized needs?
• What are the top MBB Business Settings out there? How other players could learn from them?
• How could the App community exploit opportunity of doing business with MNOs, Handset Makers and Storeowners – and their best propositions?
• Where are the niche markets for desired Mobile App returns; and how early movers can milk these opportunities?
• What formulae do FourOrange advise to tap the unserved markets of AMEA?
• What would be the psychology of smartphone users in next 6 years? What offerings smartphone makers can introduce to enchain the customer beyond conventional‘Handset Sales’ business model?
• How do MNOs, App Community and Handset Makers collaborate to spread the MBB Addiction?
• What are the latest MBB threats? What old methods MNOs need to forget, and what are the latest out-of-the-box way outs?

Key Forecasts

• MBB would be roaring with 2.7 billion users globally by 2016. Asia Pacific would capture the lion’s chunk at over a billion.
• 30% of all mobile phone users globally, would be MBB addicts by 2016.
• 3 By 2016, the MBB revenue of North America would be $81 billion – Over $100 billion short of that of Asia Pacific.
• Total WiMAX-supported MBB subscribers would be 340 million by 2016.
• MBB ARPU of Europe, as whole, would plummet to $0.19 by 2016.
• Africa would rock at a 250% MBB leap each year till 2016.
• Global mobile messaging revenues would cross $300 billion in 2016.
• Global mobile app downloads would surpass 20 billion within 3 years.
• Mobile Video would be muscling-on the global data traffic at a 68% share by 2016.
• Global MBB revenue would jump by 27% in 2011.

Exclusive Analyses

• Comparative growth projection of different mobile app platforms.
• MBB ARPU projection of 6 global giants (2011 – 2016).
• A macroscopic analyses of over 50 running & successful MBB plans, regionally.
• A critical scrutiny and evaluation of the data offloading cargo.
• Exhaustive 30+ Case Studies on Mobile messaging, VAS, 3G, 3G+ (HSPA & LTE), WiMAX, MNOs, Smartphone Makers and Mobile Apps.
• Ground-breaking VAS ideas.
• Over 15 Analyses by FourOrange Technologies on topics that were yet unexplored.

Global Mobile Broadband Technologies & Services 3G/LTE

Published : September 2012                         No. of Pages : 240

Price:  Single User: US $ 799                        Corporate User: US $ 1399

Table of Contents

1. BROADBAND-A MISCONCEPTION CLEARED

2. GLOBAL MOBILE BROADBAND (MBB) FORECASTS-SUBSCRIBERS AND REVENUES 2012-2016

3. MOBILE BROADBAND-TECHNOLOGIES FIGHTING FOR SPACE

4. DATA TRAFFIC CREATING HAVOC ON THE GLOBAL HIGHWAY

5. MOBILE BROADBAND-BLUEPRINTS TO TASTE SUCCESS (2012 – 2016)

6. MOBILE BROADBAND CUSTOMER USAGE PATTERNS AND VOLUMES (2010 -2016)

7. MOBILE BROADBAND PRICING MODELS AND CHURN POISONING PLOYS

8. GLOBAL MOBILE MESSAGING-VOLUMES BEYOND COMPREHENSION

9. MOBILE MESSAGING CASE STUDIES

10. MOBILE APPLICATIONS

11. MOBILE APPLICATIONS-BUSINESS MODELS AND CASE STUDIES

12. CONCLUSION…A NEW BEGINNING IMPERATIVE