Mobile Application Market in Western Europe 2014-2018

Price :
Published : Jun-2014
No. of Pages : 62

Report Description

Mobile applications are software applications, which are developed for smartphones and tablets to perform various tasks using a programming language. These applications are used to perform specific tasks. Applications are generally small, individual software units with limited function. Mobile games also come under mobile applications. Mobile applications can be classified as native, web, and hybrid applications. Native applications are specifically designed to run on a device’s operating system. Native applications are preloaded in devices and do not require internet connections for access. Web applications, also known as browser applications, are applications in which all or some parts of the software are downloaded from the web. Hybrid applications are the applications which have both native and web application features.

TechNavio’s analysts forecast the Mobile Application market in Western Europe will grow at a CAGR of 29.94 percent over the period 2013-2018.

Covered in this Report

The Mobile Application market in Western Europe can be segmented into three divisions: Native mobile applications, mobile web applications, and hybrid mobile applications. Native mobile applications are those applications that are already housed in the mobile phones. Typical native mobile applications consist of alarm clock, calendar, notepad, calculator, and even games. Mobile applications that use and may be dependent on internet access in order to function are web applications. Web-based mobile applications are produced to create real-time interaction between users all over the world. Social networking sites as well as games are popular platforms for mobile web applications. Hybrid mobile applications are applications that have native features but are at the same time web-based, in other words, a combination of native and web applications. Facebook and Skype are some of the known hybrid mobile applications.

TechNavio’s report, the Mobile Application Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on Western Europe; it also covers the Mobile Application market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Region

Western Europe

Key Vendors

  • Apple Inc.
  • BlackBerry Ltd
  • Google Inc.
  • Microsoft Corp.

Other Prominent Vendors

  • Amazon.com Inc.
  • Dell Inc.
  • Nokia Corp.
  • Samsung Electronics Co. Ltd

Key Market Driver

  • Low Entry Barrier.
  • For a full, detailed list, view our report.

Key Market Challenge

  • Inability of Mobile Applications to Support Multiple OS Platforms.
  • For a full, detailed list, view our report.

Key Market Trend

  • Declining Price of Mobile Applications.
  • For a full, detailed list, view our report.

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Mobile and Internet Statistics in Europe
06.1 Average Mobile Broadband Price
06.2 Mobile Audience
06.3 Smartphone Penetration in Europe
06.4 Mobile Data Traffic
06.5 Mobile Usage Statistics in Europe

07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis

08. Market Segmentation by Application
08.1 Mobile Application Market by Application 2013
08.2 Mobile Application Market in Western Europe by Number of Applications 2013

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors

17. Key Vendor Analysis
17.1 Apple Inc.
17.1.1 Business Overview
17.1.2 Business Segmentation
17.1.3 Revenue by Product Segmentation
17.1.4 Key Information
17.1.5 SWOT Analysis
17.2 BlackBerry Ltd.
17.2.1 Business Overview
17.2.2 Business Segmentation
17.2.3 Revenue by Product Segmentation
17.2.4 Key Information
17.2.5 SWOT Analysis
17.3 Google Inc.
17.3.1 Business Overview
17.3.2 Business Segmentation by Geography
17.3.3 Key Information
17.3.4 SWOT Analysis
17.4 Microsoft Corp.
17.4.1 Business Overview
17.4.2 Business Segmentation
17.4.3 Revenue by Product Segmentation
17.4.4 Key Information
17.4.5 SWOT Analysis

18. Other Prominent Vendors
18.1 Amazon.com Inc.
18.2 Dell Inc.
18.3 Nokia Corp.
18.4 Samsung Electronics Co. Ltd.

19. Other Reports in this Series

List of Exhibits:

Exhibit 1: Market Research Methodology
Exhibit 2: Radar Chart Analysis of the Average Price Trend for Mobile Broadband in Major Five Countries in Western Europe 2012
Exhibit 3: Average Mobile Broadband Price in Five Major Countries in Western Europe 2012 (US$)
Exhibit 4: Mobile Audience in the Five Major Countries in Western Europe 2012 (thousand)
Exhibit 5: Smartphone Penetration in Europe 2008-2017
Exhibit 6: Smartphone Penetration Among the Five Major Countries in Western Europe
Exhibit 7: Mobile Data Traffic in Europe 2007-2018 (million GB)
Exhibit 8: Mobile Usage Statistics in Europe 2013
Exhibit 9: Types if Mobile Applications
Exhibit 10: Mobile Application market in Western 2013-2018 (US$ billion)
Exhibit 11: Mobile Application Market in Western Europe as a subset of Global Mobile Application Market 2013
Exhibit 12: Mobile Application Market in Western Europe by Application
Exhibit 13: Mobile Application Market in Western Europe by Number of Applications 2013 (percent)
Exhibit 14: Digital Ad Revenue Percentage of Five Major Countries in Western Europe 2013
Exhibit 15: Digital Ad Revenue of Five Major Countries in Western Europe 2013 (US$ billion)
Exhibit 16: Apple Inc. Product Classification
Exhibit 17: Revenue of Apple Inc. by Product Segmentation FY2013
Exhibit 18: Business Segmentation of Blackberry Ltd.
Exhibit 19: Revenue of BlackBerry Ltd. by Product Segmentation FY2013
Exhibit 20: Business Segmentation by Geography FY2013
Exhibit 21: Microsoft Corp. Operation Segmentation 2012
Exhibit 22: Revenue of Microsoft Corp. by Product Segmentation FY2013

Press Release

TechNavio Announces the Publication of its Research Report - Mobile Application Market in Western Europe 2014-2018

TechNavio recognizes the following companies as the key players in Mobile Application Market in Western Europe: Apple Inc., BlackBerry Ltd, Google Inc., Microsoft Corp., Amazon.com Inc., Dell Inc, Nokia Corp., and Samsung Electronics Co. Ltd.

Commenting on the report, an analyst from TechNavio’s team said: “Newly developed mobile applications are expensive because of their R&D expenditure. As a result of the increase in end-user demand for advanced applications, the price of existing applications is reduced. This strategy is used to attract price-sensitive customers who are late adopters of the product. Also, free applications generate more demand than paid applications. Hence, the reduction in application prices is expected to increase the demand for applications in the future. This factor coupled with the increase in the provision of free applications is one of the key trends that is expected to contribute to the growth of the Mobile Application market in Western Europe.”

According to the report, one of the main drivers is the low entry barriers. OS providers supply application developers with development kits, reducing the initial investment needed to develop an application. In addition, the online tools and tutorials provided help developers create their own applications.

Further, the report states that one main challenge in the market is the inability of mobile applications to support multiple OS platforms. The applications developed can be used only for a specific OS.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Filed in: Information Technology
Publisher : Infiniti Research Limited
More Reports
Title Price Buy Now

Global Email Encryption Market 2015-2019

Organizations use e-mails to share information and data among employees. As e-mails carry confidential data, it becomes necessary for organizations to safeguard these data from manipulation and theft. E-mail encryption protects the content of an e-mail from being read by anyone except the intended recipients. It uses public-key cryptography to encrypt the message and a private key to decrypt the message. TechNavio's analysts forecast the Global E-mail Encryption market to grow at a CAGR of 21.70 percent over the period 2014-2019. Covered in this Report This report covers the present scenario and the growth prospects of the Global E-mail Encryption market for the period 2015-2019. The market size is calculated based on the revenue generated from the sale of e-mail encryption soluti......
$2500

Global Identity and Access Management (IAM) Market 2015-2019

IAM is a solution that helps end-users to ensure that access across multiple technological environments is granted only to the right individuals. IAM solutions provide secure, identity-based access to various systems, applications, and information from any location. IAM solutions help enterprises manage security across various systems by permitting employees access with a single sign-on password. Thus, IAM solutions are able to avoid fraudulent activities, thereby preventing the misuse of data. Hence, IAM solutions are being widely adopted by large and medium-scale enterprises as well as government departments. TechNavio's analysts forecast the Global Identity and Access Management market to grow at a CAGR of 12.90 percent over the period 2014-2019. Covered in this Report This rep......
$3000

Global Cloud-enabling Technologies Market 2015-2019

Cloud computing came into existence through advancement in the field of hardware, software, and networking. The evolution of cloud computing is made possible through technologies such as virtualization, automated computing, and service-oriented architecture (SOA). These technologies are commonly termed as cloud-enabling technologies. Cloud computing provides an opportunity for enterprises to use these technologies by eliminating the need for deeper understanding and expertise in using them. Virtualization refers to creating the virtual version of physical infrastructure. It reduces IT cost and improves business agility. IT operations are automated in recent times, where resource provisioning process is made on-demand. SOA concept in cloud breaks business problems into services, which can b......
$3000

Global Software-defined Storage (SDS) Market 2015-2019

SDS abstracts software services such as data management, data protection, placement of data, and I/O capabilities from the underlying storage infrastructure to increase the flexibility, scalability, and automation and to reduce the cost of enterprise storage. SDS is a component of SDDC and is gaining popularity among several enterprises worldwide. This technology enhances virtualization concepts such as resource pooling, abstraction, and automated management of the storage infrastructure. It offers support for legacy application, cloud services, and Big Data analytics. TechNavio's analysts forecast the Global SDS market to grow at a CAGR of 35.20 percent over the period 2015-2019. Covered in this Report The report covers the present scenario and the growth prospects of the Global ......
$2500

Global Smart Cities Market 2015-2019

A smart city is a combination of diverse technologies such as a smart home, smart grid, smart building, smart security, smart education, smart healthcare, and smart transportation. A smart city aims to reduce environmental impact and offers its citizens a quality lifestyle in terms of economic growth, well-being, and sustainability. TechNavio's analysts forecast the Global Smart Cities market to grow at a CAGR of 16.6 percent over the period 2014-2019. Covered in this Report The Global Smart Cities market can be segmented into eight divisions: Smart Industry Automation, Smart Grid, Smart Security, Smart Education, Smart Home and Building, Smart Healthcare, Smart Transport, and Smart Water Network. TechNavio's report, the Global Smart Cities Market 2014-2019, has been prepared b......
$2500

IT Market in Philippines 2015-2019

IT can be defined as an integrated platform consisting of hardware, software, and services. Organizations have IT departments that are responsible for storing, safeguarding, processing, transmitting, and retrieving information. IT enables a smooth flow of information across an organization. It also helps organizations align their business processes with various technologies and improve the overall operational efficiency. TechNavio's analysts forecast the IT market in Philippines to grow at a CAGR of 9.28 percent over the period 2014-2019. Covered in this Report The IT market in Philippines is segmented into three divisions: Hardware, Software, and Services. TechNavio's report, IT Market in Philippines 2015-2019, has been prepared based on an in-depth market analysis with inputs......
$3000

SCADA Market in the APAC Region 2015-2019

SCADA systems comprise a number of remote terminal units (RTU) that are connected through communication systems to a master station. Data collected at the RTUs is communicated to the master station and displayed through Human Machine Interface (HMI) systems to enable the operator to control operations remotely. TechNavio's analysts forecast the SCADA market in the APAC region to grow at a CAGR of 8.46 percent over the period 2014-2019. Covered in this Report The SCADA market in the APAC region can be segmented into: Hardware, Software, and Services. TechNavio's report, SCADA Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region; it also covers the market landscape of the SCADA market......
$2500

Outsourcing Market in the APAC Region 2015-2019

Outsourcing is the process of subcontracting the technical or non-technical functions of an organization to a third-party vendor that has expertise in the required domains. It helps firms to increase their operational efficiency, concentrate on their core competencies, reduce time-to-market, obtain access to fresh talent and experience along with the latest technologies, and build an economical cost structure in the long run. TechNavio's analysts forecast the Outsourcing market in the APAC region to grow at a CAGR of 5.96 percent over the period 2014-2019. Covered in this Report This report covers the present scenario and the growth prospects of the Outsourcing market in the APAC region for the period 2015-2019. The Outsourcing market in APAC is segmented into the following based ......
$3000

Global Generic E-learning Courses Market 2015-2019

E-learning refers to learning facilitated with the help of gadgets such as PCs, notebooks, and tablets. E-learning is backed by ICT, which enables 24/7 learning for end-users from any access point. The curriculum of e-learning includes archived and real-time information, and there is no single standard e-learning method used in the Education sector. Differentiation in e-learning is based on the type of content delivered and the mode of instruction, which could be classroom, virtual, or blended learning environment. Generic e-learning courses are standard courses offered by e-learning service providers, educational institutions, and experts. Generic e-learning is widely adopted by educational institutions, especially for higher education. The following are the major benefits of using e-lear......
$3000

Global Enterprise Firewall Market 2015-2019

Firewall is software that is installed in an enterprise to protect it from malicious attacks, theft of data, and unauthorized access. Enterprise firewall is a part of security that controls the network traffic by blocking or allowing access based on rules and policies set by organizations. The Global Enterprise Firewall market is driven by rising demand for firewall security from both small and large organizations because of rapidly evolving threats. The players operating in the market compete on the basis of products that are technologically advanced and are capable of offering high-speed filtering and transfer of large amounts of data. TechNavio's analysts forecast the Global Enterprise Firewall market to grow at a CAGR of 7.74 percent over the period 2014-2019. Covered in this Rep......
$2500