Mobile Application Market in Western Europe 2014-2018

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Published : Jun-2014
No. of Pages : 62

Report Description

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Mobile applications are software applications, which are developed for smartphones and tablets to perform various tasks using a programming language. These applications are used to perform specific tasks. Applications are generally small, individual software units with limited function. Mobile games also come under mobile applications. Mobile applications can be classified as native, web, and hybrid applications. Native applications are specifically designed to run on a device’s operating system. Native applications are preloaded in devices and do not require internet connections for access. Web applications, also known as browser applications, are applications in which all or some parts of the software are downloaded from the web. Hybrid applications are the applications which have both native and web application features.

TechNavio’s analysts forecast the Mobile Application market in Western Europe will grow at a CAGR of 29.94 percent over the period 2013-2018.

Covered in this Report

The Mobile Application market in Western Europe can be segmented into three divisions: Native mobile applications, mobile web applications, and hybrid mobile applications. Native mobile applications are those applications that are already housed in the mobile phones. Typical native mobile applications consist of alarm clock, calendar, notepad, calculator, and even games. Mobile applications that use and may be dependent on internet access in order to function are web applications. Web-based mobile applications are produced to create real-time interaction between users all over the world. Social networking sites as well as games are popular platforms for mobile web applications. Hybrid mobile applications are applications that have native features but are at the same time web-based, in other words, a combination of native and web applications. Facebook and Skype are some of the known hybrid mobile applications.

TechNavio’s report, the Mobile Application Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on Western Europe; it also covers the Mobile Application market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Region

Western Europe

Key Vendors

  • Apple Inc.
  • BlackBerry Ltd
  • Google Inc.
  • Microsoft Corp.

Other Prominent Vendors

  • Amazon.com Inc.
  • Dell Inc.
  • Nokia Corp.
  • Samsung Electronics Co. Ltd

Key Market Driver

  • Low Entry Barrier.
  • For a full, detailed list, view our report.

Key Market Challenge

  • Inability of Mobile Applications to Support Multiple OS Platforms.
  • For a full, detailed list, view our report.

Key Market Trend

  • Declining Price of Mobile Applications.
  • For a full, detailed list, view our report.

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Mobile and Internet Statistics in Europe
06.1 Average Mobile Broadband Price
06.2 Mobile Audience
06.3 Smartphone Penetration in Europe
06.4 Mobile Data Traffic
06.5 Mobile Usage Statistics in Europe

07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis

08. Market Segmentation by Application
08.1 Mobile Application Market by Application 2013
08.2 Mobile Application Market in Western Europe by Number of Applications 2013

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors

17. Key Vendor Analysis
17.1 Apple Inc.
17.1.1 Business Overview
17.1.2 Business Segmentation
17.1.3 Revenue by Product Segmentation
17.1.4 Key Information
17.1.5 SWOT Analysis
17.2 BlackBerry Ltd.
17.2.1 Business Overview
17.2.2 Business Segmentation
17.2.3 Revenue by Product Segmentation
17.2.4 Key Information
17.2.5 SWOT Analysis
17.3 Google Inc.
17.3.1 Business Overview
17.3.2 Business Segmentation by Geography
17.3.3 Key Information
17.3.4 SWOT Analysis
17.4 Microsoft Corp.
17.4.1 Business Overview
17.4.2 Business Segmentation
17.4.3 Revenue by Product Segmentation
17.4.4 Key Information
17.4.5 SWOT Analysis

18. Other Prominent Vendors
18.1 Amazon.com Inc.
18.2 Dell Inc.
18.3 Nokia Corp.
18.4 Samsung Electronics Co. Ltd.

19. Other Reports in this Series

List of Exhibits:

Exhibit 1: Market Research Methodology
Exhibit 2: Radar Chart Analysis of the Average Price Trend for Mobile Broadband in Major Five Countries in Western Europe 2012
Exhibit 3: Average Mobile Broadband Price in Five Major Countries in Western Europe 2012 (US$)
Exhibit 4: Mobile Audience in the Five Major Countries in Western Europe 2012 (thousand)
Exhibit 5: Smartphone Penetration in Europe 2008-2017
Exhibit 6: Smartphone Penetration Among the Five Major Countries in Western Europe
Exhibit 7: Mobile Data Traffic in Europe 2007-2018 (million GB)
Exhibit 8: Mobile Usage Statistics in Europe 2013
Exhibit 9: Types if Mobile Applications
Exhibit 10: Mobile Application market in Western 2013-2018 (US$ billion)
Exhibit 11: Mobile Application Market in Western Europe as a subset of Global Mobile Application Market 2013
Exhibit 12: Mobile Application Market in Western Europe by Application
Exhibit 13: Mobile Application Market in Western Europe by Number of Applications 2013 (percent)
Exhibit 14: Digital Ad Revenue Percentage of Five Major Countries in Western Europe 2013
Exhibit 15: Digital Ad Revenue of Five Major Countries in Western Europe 2013 (US$ billion)
Exhibit 16: Apple Inc. Product Classification
Exhibit 17: Revenue of Apple Inc. by Product Segmentation FY2013
Exhibit 18: Business Segmentation of Blackberry Ltd.
Exhibit 19: Revenue of BlackBerry Ltd. by Product Segmentation FY2013
Exhibit 20: Business Segmentation by Geography FY2013
Exhibit 21: Microsoft Corp. Operation Segmentation 2012
Exhibit 22: Revenue of Microsoft Corp. by Product Segmentation FY2013

Press Release

TechNavio Announces the Publication of its Research Report - Mobile Application Market in Western Europe 2014-2018

TechNavio recognizes the following companies as the key players in Mobile Application Market in Western Europe: Apple Inc., BlackBerry Ltd, Google Inc., Microsoft Corp., Amazon.com Inc., Dell Inc, Nokia Corp., and Samsung Electronics Co. Ltd.

Commenting on the report, an analyst from TechNavio’s team said: “Newly developed mobile applications are expensive because of their R&D expenditure. As a result of the increase in end-user demand for advanced applications, the price of existing applications is reduced. This strategy is used to attract price-sensitive customers who are late adopters of the product. Also, free applications generate more demand than paid applications. Hence, the reduction in application prices is expected to increase the demand for applications in the future. This factor coupled with the increase in the provision of free applications is one of the key trends that is expected to contribute to the growth of the Mobile Application market in Western Europe.”

According to the report, one of the main drivers is the low entry barriers. OS providers supply application developers with development kits, reducing the initial investment needed to develop an application. In addition, the online tools and tutorials provided help developers create their own applications.

Further, the report states that one main challenge in the market is the inability of mobile applications to support multiple OS platforms. The applications developed can be used only for a specific OS.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Filed in: Information Technology
Publisher : Infiniti Research Limited
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