Mobile LBS Market in Western Europe 2014-2018

2014-08-13
Price :
Published : Aug-2014
No. of Pages : 55

Mobile location-based services are services offered through mobile phones and other portable devices in which the geographical location is taken into account in the provision of those services. It is a software application for IP-capable mobile devices that requires knowledge about the location of the device.

LBS make use of GIS technology and the internet to track the location of users. User-initiated LBS require an internet connection to gather the user’s location and provide search results. LBS are used for tracking and to discover places and routes, obtain traffic updates, real-time directions, routes to landmarks, information about ongoing local events, and find friends, as well as for location-based advertising, location-based shopping, location-based gaming, location-based social networking, and location-enabled searches. They are also used for location-based entertainment and infotainment.

TechNavio’s analysts forecast the Mobile LBS market in Western Europe to grow at a CAGR of 44.61 percent over the period 2013-2018.

Covered in this Report

The Mobile LBS market in Western Europe can be classified into four major segments based on application: Navigation and Tracking, Location-based Search and Advertising, Location-based Infotainment and Analytics, and Other Services.

TechNavio’s report, the Mobile LBS Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Mobile LBS market landscape in Western Europe and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Countries

  • France
  • Germany
  • Italy
  • Spain
  • UK

Key Vendors

  • HERE
  • Orange Group
  • Telefonica Group
  • T-Mobile US
  • TomTom
  • Vodaphone Group

Other Prominent Vendors

  • 3Friendfinder
  • Bouygues Telecom
  • British Telecommunications
  • Creative Workline
  • Creativity Software
  • EE
  • MECOMO FRIENDS
  • Microsoft
  • Mopius
  • Novasys
  • Oxford Softworks
  • SFR
  • SharpMind
  • Telekom Italia
  • Teliasonera
  • TikGames
  • t-info
  • YDreams – Informatica
  • YellowMap

Key Market Driver

  • Increased Adoption of GPS-enabled Devices
  • For a full, detailed list, view our report

Key Market Challenge

  • Growing Concern over Privacy
  • For a full, detailed list, view our report

Key Market Trend

  • Increased Adoption of Mobile LBS across Industries
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Information Technology
Publisher : Technavio
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