Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies

2018-05-30
Price :
Published : May-2018
No. of Pages : 29

Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies

Summary

“Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies”, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the OTT video market in Europe. It delivers deep qualitative insight into the OTT Video market, analyzing key trends on content offers, business models for content delivery and pricing strategies.

The OTT video market in Europe is very competitive with a mixture of established international providers,regional players and telco-operated OTT platforms. OTT players’ main focus is on creating and including more regional content in local languages to attract viewers, as well as broadcasting major sporting events to differentiate their platform.

It provides in-depth analysis of the following –
– Section 1: OTT Video Content Strategies; a look at OTT video market definition and types of OTT video providers. This section details OTT video best practices regarding content trends, content offers and content delivery formats.
– Section 2: OTT Video Pricing Strategies; an analysis on OTT video business models and pricing strategies for SVOD and TVOD;
– Section 3: OTT Video Content and Pricing Best Practices; three case studies of leading Europe OTT video market players are presented in this section, showcasing their KPIs and growth strategy.
– Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators, OTT video service providers and regulators.

Scope

– The OTT video market in Europe is highly competitive and very saturated with the presence of both international and local players.
– OTT providers look to compete on content offering instead, in order to increase their market share.
– A number of providers, particularly broadcasters and telcos, have integrated the option to view live TV channels within their OTT platforms, offering exclusive coverage of live sports, major cultural events, and daily news coverage alongside its existing library of films and TV shows.

Reasons to buy

– This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Europe market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
– Three case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
– The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for telecom operators, OTT video service providers and regulators.
– With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

Filed in: Information Technology
Publisher : GlobalData
More Reports
Title Price Buy Now

Fixed Broadband Market Trends and Opportunities in Asia-Pacific

Fixed Broadband Market Trends and Opportunities in Asia-Pacific Summary "Fixed Broadband Market Trends and Opportunities in Asia-Pacific", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the fixed broadband market in Asia-Pacific. It delivers quantitative and qualitative insights into the fixed broadband market, analyzing key trends and growth drivers in the region. The Asia-Pacific region is characterized by a vast disparity in the maturity of fixed broadband infrastructure levels resulting in a variety of initiatives required to boost fixed broadband penetration. Some countries are focusing on building and enhancing the core infrastructure, such as national backbone networks, required to deliver fixed broadband, while others are focusing on increasi......
$1195

Fixed Broadband Market Trends and Opportunities in Latin America

Fixed Broadband Market Trends and Opportunities in Latin America Summary "Fixed Broadband Market Trends and Opportunities in Latin America", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the fixed broadband market in Latin America. It delivers quantitative and qualitative insights into the fixed market, analyzing key trends and growth drivers in the region. While DSL is the current leading technology in Latin America, its share of total fixed broadband lines will decline due to the strong push from operators to migrate their customer base to fiber. Additionally, fiber optic (FTTH/B) lines will increase, driven by fiber-optic network expansion initiatives by governments across the region to reach underserved areas, and FTTH network expansions by tele......
$1195

Fixed Broadband Market Trends and Opportunities in AME (Africa & Middle East)

Fixed Broadband Market Trends and Opportunities in AME (Africa & Middle East) Summary "Fixed Broadband Market Trends and Opportunities in AME (Africa & Middle East)", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the fixed broadband market in Africa & Middle East (AME). It delivers quantitative and qualitative insights into the fixed broadband market, analyzing key trends and growth drivers in the region. The AME region is characterized by a vast disparity in the maturity of fixed broadband infrastructure levels resulting in a variety of initiatives required to boost fixed broadband penetration. Some countries are focusing on building and enhancing the core infrastructure, such as national backbone networks, required to deliver fixed broadband, whil......
$1195

Fixed Broadband Market Trends and Opportunities in Europe

Fixed Broadband Market Trends and Opportunities in Europe Summary "Fixed Broadband Market Trends and Opportunities in Europe", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the fixed broadband market in Europe. It delivers quantitative and qualitative insights into the fixed market, analyzing key trends and growth drivers in the region. Given the developed telecoms infrastructure in Western Europe, growth in fixed broadband over 2018-2023 will be primarily driven by increased investments in networks and infrastructure deployments by the operators. European Union's initiative Digital Agenda 2020 aims to provide minimum speed of 30Mbps to the entire population in member countries by 2020 and of 100Mbps by 2025. Regional disparities persist between the......
$1195

Czech Republic: Country Intelligence Report

Czech Republic: Country Intelligence Report Summary "Czech Republic: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Czech Republic today, with detailed forecasts of key indicators up to 2023. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. Telecom service revenue growth in Czech Republic over 2018-2023 will be driven by mobile data, fixed broadband and pay-TV segments. Mobile voice will be the largest revenue-contributing segment in 2018. However, ......
$990

Decoding the AI Ecosystem for Telecoms: Value Chain, Players and Telco Opportunities

Decoding the AI Ecosystem for Telecoms: Value Chain, Players and Telco Opportunities Summary "Decoding the AI Ecosystem for Telecoms: Value Chain, Players and Telco Opportunities", a global outlook report by GlobalData, lays out the key artificial intelligence (AI) definitions and underlying technologies, decodes the AI ecosystem & value chain, and summarizes the service use cases that can be harnessed by telcos to transform & produce value. The report also provides a number of AI value chain positioning options that telcos can consider/assess to drive new revenue streams. It also offers case studies of telcos' AI implementations in specific network, operations, products, and customer interaction use cases. It analyzes the partnerships involved & the key benefits produced. Artificial I......
$3495

China: Country Intelligence Report

China: Country Intelligence Report Summary "China: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in China today, with detailed forecasts of key indicators up to 2023. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends. Telecom service revenue growth in China over 2018-2023 will be driven by the mobile data, fixed broadband, fixed voice and pay-TV segments. Mobile data will be the largest revenue-contributing segment over 2018-2023, driven by rising consu......
$990

Algeria: Country Intelligence Report

Algeria: Country Intelligence Report Summary "Algeria: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Algeria today, with detailed forecasts of key indicators up to 2023. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile markets, as well as a review of key regulatory trends. Telecom service revenue growth in Algeria over 2018-2023 will be supported by the mobile data and fixed broadband segments. Mobile data will be the largest revenue-contributing segment over 2018-2023 driven by increasing smartphone adoption a......
$990

Smart Home State of Play and Evolution

Smart Home State of Play and Evolution Summary "Smart Home State of Play and Evolution", a research report by GlobalData, examines the smart home market dynamics and telco's activities in smart homes. Leveraging primary and secondary research, the report provides an analytical overview of the smart home market, telco's activities within the market and evolution of the market. Telcos have already perceived the need to expand their portfolio beyond connectivity to monetize the growing smart home opportunity. The smart home ecosytem, market, and use cases are developing at a rapid pace. Telcos are trying to determine their role in this ecosystem and how they maximize on the opportunity. The report is structured as follows - - Section 1: Smart Home State of Play - this section pr......
$3495

Pay-TV Market Trends and Opportunities in Asia-Pacific

Pay-TV Market Trends and Opportunities in Asia-Pacific Summary "Pay-TV Market Trends and Opportunities in Asia-Pacific", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the Pay-TV services market in Asia Pacific (APAC). It delivers quantitative and qualitative insights into the pay-TV market, analyzing key trends and growth drivers in the region. Pay-TV penetration in Asia Pacific (APAC) is set to increase through 2022 buoyed by ongoing economic improvement in South and South East Asia as well as by expansion of FTTH/B broadband networks across APAC, increasing the availability of IPTV. Despite its initial status as a complement to traditional pay-TV service, cord-cutting and cord-shaving trends are pushing pay-TV operators across the region ......
$1195
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy