Personal Care Products for the Maternity Market in the US 2016-2020

2016-05-31
Price :
Published : May-2016
No. of Pages : 72

The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.

BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies.

The analysts forecast personal care products for maternity market in the US to grow at a CAGR of 2.37% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:

  • Skin care products
  • Hair care products
  • Oral hygiene products
  • Bath products
  • Sun care
  • Depilatory products

The report, Personal Care Products for Maternity Market In the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Johnson & Johnson
  • L’Oréal
  • Procter & Gamble
  • Unilever
  • Estée Lauder

Other prominent vendors

  • Amway
  • Avon Products
  • Cadiveu Professional USA
  • Chatters Canada
  • Clarins Group
  • Combe
  • Conair
  • Coty
  • Edgewell Personal Care
  • Henkel
  • Kao
  • Markwins Beauty Products
  • Revlon
  • Shiseido

Market driver

  • Changing lifestyles and shopping habits
  • For a full, detailed list, view our report

Market challenge

  • Decreasing fertility rate
  • For a full, detailed list, view our report

Market trend

  • Rise in use of multifunctional products
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Beauty and Personal Care, Consumer Goods
Publisher : Technavio
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