Quarterly Beverage Tracker Fourth Quarter 2016: Greece

2017-02-28
Price :
Published : Feb-2017
No. of Pages : 28

Quarterly Beverage Tracker Fourth Quarter 2016: Greece

Summary

Mostly unfavorable weather conditions throughout Q4-16 affected the Beverage market in Greece. Soft drinks declined compared with Q4-15. PL products performed below the market in almost all soft drinks categories. Sales of alcoholic drinks declined during the quarter; FABs and fortified wine continued to face losses, beer, spirits and wine recorded more subdued losses.

GlobalData’s Greece Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering –

– Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories

– Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor

– An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

– Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017

– Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)

– Update on important soft drinks corporate activity

– Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

– Categories like flavored water, still drinks and Sports drinks suffered large decline.

– The unfavorable weather conditions during the quarter, especially in December, further exacerbated the already difficult market conditions for nectars and packaged water.

– Energy drinks being the only category to record growth in the Greek market in the Q4-16.

– The PL carbonates continued to face heavy losses and performed below the market.

Reasons to buy

– Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning

– Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

– Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

– View a selection of the key quarterly new soft drinks product launches and identify competitor activity

– Access a quarterly Special Focus on a current industry ?hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Filed in: Uncategorized
Publisher : GlobalData
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