Retailing in Germany, Market Shares, Summary and Forecasts to 2021

2017-05-31
Price :
Published : May-2017
No. of Pages : 114

Retailing in Germany, Market Shares, Summary and Forecasts to 2021

Summary

Germany is the largest economy in Europe and weathered the global financial crisis better than many European countries, but it was still affected. However the economy has begun to improve and GDP is forecast to register steady growth to 2021. The overall population is growing slowly and is ageing; however, flexible labor migration rules are inviting more migrants into the country, which should compensate the population deficit for a short period. This augurs well for the retail sector as most migrants fall within the young family life stage who will spend a significant amount of their income on retail products – though they will be looking for value.

Consumers in Germany are actively engaged with online retailing and this channel is outperforming all others. Its share of total retail spending will grow from 8.3% to 12.5% by 2021, with some sectors taking an even greater share. Financial crisis impacted consumer confidence and spending in retail between 2011 and 2016 stood at CAGR2.1%. Increasing employment and rising wages will boost retailer spending over the next five years as the economy improves, and is forecast to grow at CAGR2.8%.

The clothing & footwear market will grow by a CAGR of 2.2% between 2016 and 2021. It will reach a value of EUR79.8bn by 2021 but all the growth in the market is coming from online, which will grow by CAGR10.3% and account for 30% of all sales by then.

Food and grocery is the largest sector, accounting for 39.1% of the total German retail market in 2016. The German shopper has been splitting spend between mass market food & grocery retailers and the discounters for years as they balance choice and quality against price.. However competition between the two is becoming more intense as discounters up their quality and mass market retailers lower prices.

The electricals market is outperforming overall retail in the five years to 2021. It is forecast to grow at a CAGR of 3.7% to reach EUR56.7 billion by 2021. Growth is being driven by innovations and new product launches in technology, a growing housing market and consumer confidence.

German’s spending on health beauty will grow by 2.0% CAGR to EUR56.79 billion by 2021. As the population ages, and all consumers become more health conscious, the health segment is growing much faster than beauty.

Growth in the home sectors is being driven by a more buoyant housing market and consumer confidence. Home is set to grow by 2.5% CAGR between 2016 and 2021, reaching EUR103 billion. The books, news and stationery market has been slowing since 2014 and will slow further over the next five years as the growth in this sector is undermined by online availability with wide offerings at lower prices.

The report “Retailing in Germany, Market Shares, Summary and Forecasts to 2021” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to German retail environment. In addition, it analyzes the key consumer trends influencing German retail industry.

In particular, this report provides the following –
– In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
– The report also details major retailers in each category group with their product proposition analysis and market positioning in 2016 along with recent key developments.
– Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors.
– Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods.
– Qualitative and quantitative insights of changing retail dynamics across various channels.

Companies mentioned in this report: H&M, C&A, Deichmann, Peek & Cloppenburg, Reno, Takko, Galeria Kaufhof, KiK, Intersport and Bonita, Media Markt, Saturn, O2, Amazon, Euronics, Medimax, Conrad, Notebooksbilliger, EP, Cyberport, Edeka, Aldi, REWE, Lidl, Netto Marken, Kaiser’s Tengelmann, Norma, Real, Kaufland, Globus, dm, Rossmann, Müller, Douglas, Aldi, Edeka, Fielmann, REWE, Real, Budnikowsky, OBI, Ikea, Hagebaumarkt, Hornbach, Poco, Roller, Hoffner, Porta, Segmuller.

Scope

– German retail sector is forecast to grow at a CAGR of 2.8% between 2016 and 2021 to reach EUR598bn, increasing by EUR62.3bn.
– Online retail sales in the country have recorded strong growth at a CAGR of 13.7% between 2011-2016 and reached EUR44.1 billion in 2016.
– Clothing & footwear will underperform as new international entrants push down prices and increase competition
– Food and grocery is anticipated to grow at a CAGR of 2.0% during 2016-2021, from €209.8 billion in 2016 to €232 billion by 2021.
– Frequent visits for fresh food and top ups to drive sales at convenience stores
– Metro Group is the largest player in electicals market with an estimated market share of 12.0%

Reasons to buy

– Gain comprehensive knowledge on 26 product categories in German retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
– Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
– Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2011, with forecasts until 2021
– Analysis of key international and domestic players operating in German retail market – including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Filed in: Consumer Goods, Retail
Publisher : GlobalData
More Reports
Title Price Buy Now

Cigarettes in Singapore, 2019

Cigarettes in Singapore, 2019 Summary Cigarettes in Singapore, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Singaporean tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. Tobacco is a market that is in long-term decline in Singapore. A combination of rising prices, growing health awareness, and the recent arrival of safer alternatives, such as e-cigarettes, resulted in all sectors suffering a fall in sales. The Singaporean cigarette market is quite sizeable in the Asian market, , although the overall market has contracted considerably in rec......
$975

Serbia Cigarettes, 2019

Serbia Cigarettes, 2019 Summary Serbia Cigarettes, 2019, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the UK tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. Tobacco is a market that is in long-term decline in Serbia. A combination of rising prices, growing health awareness, and the recent arrival of safer alternatives, such as e-cigarettes, resulted in all sectors suffering a fall in sales. Scope - Cigarettes of sales in 2019 have been declining in the last decade - The prevalence of smoking is higher in adult male Serbian population - The Serbia......
$975

Algeria Cigarettes, 2019

Algeria Cigarettes, 2019 Summary Cigarettes in Algeria, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Algerian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. Algeria, a country of over 40 million people, is a substantial market for cigarettes. In the 1990s, sales suffered as a result of the political and economic turmoil. Only a return to political stability has allowed the market an opportunity to recover. Legitimate sales rose by 6.1% in 2005, after the market was opened to imports, and by 2010, despite falling by 6.6% that year, stood a......
$975

Hungary Smoking Tobacco, 2020

Hungary Smoking Tobacco, 2020 Summary Smoking Tobacco in Hungary 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Finish tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2029. The Hungarian market for tobacco is in long-term decline, with the latest data placing volumes at 11,235 tons in 2019. This is 45% of their levels seen in 2009. This has been due to the combination of greater awareness about the negative health consequences of smoking and the rising prices caused by the increase of taxes on the duty paid smoking tobacco market. Scope - As of......
$975

Italy Smoking Tobacco, 2020

Italy Smoking Tobacco, 2020 Summary Smoking Tobacco in Italy, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2029. The Italian market is dominated by industrially produced cigarettes, which represented 80.7% of the total tobacco products market in 2018. Smoking tobacco is the second largest sector and one that has grown its share of sales between 2008 and 2018 to 16.4%. Smoking tobacco is the smallest tobacco segment with only 0.5% of volumes in 2018. Scope - Smoking tobacco occupies an in......
$975

Christmas in the UK – 2019

Christmas in the UK - 2019 Summary "Christmas in the UK - 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes. Retailers across the board struggled in Christmas 2019 due to heavy discounting and continued political uncertainty. Secret Santa and Christmas stocking penetration declined as consumers opt for new Christmas traditions. Scope - Higher returns following the Christmas period are being driven by young shoppers, presenting logistical and financial challenges for retailers. - Waitrose is the number one retailer that shoppers switch to for Christmas food shopping, hig......
$3500

Smoking Tobacco in the Czech Republic, 2019

Smoking Tobacco in the Czech Republic, 2019 Summary Smoking Tobacco in the Czech Republic 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Czech tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. Smoking Tobacco comprises the second largest sector in the Tobacco industry, in the Czech Republic. However, volumes are expected to decline in the 2019 - 2029 period in line with the industry as a whole. Multinationals dominate the market, and overall smoking prevalence in 2018 was 28.5%, an increase from 25.2% in 2017. Scope - Smoking Tobacco account......
$975

UK Online Retailing, 2019-2024

UK Online Retailing, 2019-2024 Summary The UK Online Retailing 2019-2024 report offers comprehensive insight and analysis of the online channel in the UK, the main trends and hot issues, major players and consumer shopping behaviour. It also provides forecasts to 2024 across key retail sectors. The UK online market is set to reach £57.2bn in 2019 and remain on a positive growth trajectory out to 2024e as consumers seek convenience online. Clothing & footwear is set to remain the largest sector online in the next five years with 35.2% of sector spend going via the online channel by 2024, as retailers continue to enhance the shopping experience they offer. Scope - Spend via online marketplaces such as Amazon and eBay (on brand new products only) is set to rise 53.9% between 2019-2024e......
$5750

Smokeless Tobacco in the US, 2019

Smokeless Tobacco in the US, 2019 Summary Smokeless Tobacco in US, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the US tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. Smokeless tobacco has been increasing in popularity within the US over the past decade, with over a 13% rise in sales and also growth in consumption. Production of snuff has more than doubled from 1990 to 2017, while chewing tobacco products has more than halved during the same period. UST is the key amaerican smokeless tobacco market leader, accounting for more than half of ......
$975

UK: Furniture & Floorcoverings – Bedroom Furniture, 2019-2024

UK: Furniture & Floorcoverings - Bedroom Furniture, 2019-2024 Summary The UK: Furniture & Floorcoverings - Bedroom Furniture 2019-2024 report offers comprehensive insight and analysis of the bedroom furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares and consumer data. The report focuses on the following sub-categories: beds, headboards, mattresses, fitted furniture, bedside tables, wardrobes, dressing tables & stools and chests of drawers. Consumer data is based on our 2019 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers. The bedroom fu......
$2500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy