Romania Packaged Food Industry

Published : Mar-2012

Artisanal products continued to retain an indisputable leadership; a result of the domination of bakery products and huge sales of artisanal bread. On the other hand, the Romanian packaged food industry continued to be highly fragmented, with none of the present manufacturers being capable of exceeding a 4% share in 2011. Multinationals retained the top leading positions in packaged food, with Royal FrieslandCampina ranking first in 2011 although far behind the artisanal producers. The low company shares reflected the industry as a whole, with a large number of small manufacturers competing successfully at regional level. Discover the latest market trends and uncover sources of future market growth for the Packaged Food industry in Romania with research from Euromonitor’s team of in-country analysts.

Food reduced growth in 2011

The reduction of the growth rates in 2011 was dictated by the economic recession and the measures taken to reduce the deficit. The lower growth rates are both the consequence of the high rates in the previous years of the review period, when Romanians purchased in bulk to stock up, but also the reaction of consumers to the loss of purchasing power during the 2010-2011 period. As a result, demand remained unsophisticated, with the largest volumes recorded by traditional food products. This trend was practically unchanged in the situation of the crisis as a large proportion of the population lives in rural areas and they are strongly reliant on consumption of basic foods from their own resources.

Packaged Food Market

Published: March 2012

Price: US $ 6500

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Forecast growth under the impact of the anti-crisis measures

The reduction of purchasing power will be the main consequence of the economic downturn, which will result in the slowdown of the growth rates of packaged food over the forecast period. Reduction of incomes for large categories of the population will be the main result of the budgetary constraints. The results will be mainly seen in increasing savings and consumers’ switching to cheaper products and reduction of purchased volume, together with the return to artisanal, fresh products, which are popular in rural areas and small towns but recovering swiftly among large groups of consumers in urban areas.

The Packaged Food in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged Food in Romania?
  • What are the major brands in Romania?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
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