Service Station Retailing in Bulgaria 2017: Market and competitor data and insights into fuel, c-store and car wash offerings
Summary
Fuel consumption in Bulgaria increased by 14.8% in 2016 compared to the previous year. Fuel prices also continued to rise in Bulgaria, the price of petrol in 2016 rose by 14.5%, and diesel prices grew by 15.2%. Bulgaria fuel consumption is expected to increase 38.0% towards 2022 as vehicle parc levels rise over this period.
As of 2016, 72.8% of service stations in Bulgaria featured a shop. The total number of service stations with a shop declined by 1.0%. The top five fuel retailers in Bulgaria accounted for 35.7% of the number of service station shops in the country. Petrol Bulgaria is the leading player in the service station shop market, with 78.9% of its 360 sites featuring a shop.
Approximately, 5% of the service stations in Bulgaria also feature a car wash. The number of service stations with a car wash decreased by 11.2%; as retailers closed low volume sites. Eko Elda (Hellenic) has the largest number of service stations with a car wash in the country, amounting to 17.6% of the national network. The top five fuel retailers in Bulgaria accounts for 57.0% of service stations with a car wash in the country.
The top five fuel retailers -Petrol Bulgaria, LUKOIL, Shell, Petrom (OMV) and Eko Elda (Hellenic) accounted for 29.4% of service stations in Bulgaria in 2016.
The report “Service Station Retailing in Bulgaria 2017”, provides an executive-level overview of the Bulgarian service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.
Companies mentioned in this report: Petrol Bulgaria, LUKOIL, Shell, Petrom, OMV, Eko Elda, Rompetrol
Scope
– Total fuel consumption in Bulgaria increased by 14.8% in 2016 compared to the previous year.
– Petrol Bulgaria has the largest service station network, at 360 sites, amounting to 12.6% of the national network.
– The total number of service stations with a shop declined by 1.0% to 1,260 sites.
– Eko Elda (Hellenic) has the largest number of service stations with a car wash in the country, at 25 sites, amounting to 17.6% of the national network.
Reasons to buy
– Identify who are the top five players in Bulgaria and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
– Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
– Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
– Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.