Sports Drinks (Soft drinks) Market in Italy – Outlook to 2021: Market Size, Growth and Forecast Analytics

2017-12-31
Price :
Published : Dec-2017
No. of Pages : 20

Sports Drinks (Soft drinks) Market in Italy – Outlook to 2021: Market Size, Growth and Forecast Analytics

Summary

Sports Drinks (Soft drinks) Market in Italy – Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market in Italy.

Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide). Products may contain B complex group vitamins.

The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders and concentrates. It also contains fruit and non-fruit flavored products. All powders and concentrates are expressed in ready to drink (rtd) volumes.

Includes liquid water enhancers such as Kraft Foods’ MiO Fit.

Excludes protein containing dairy or milk alternative sports nutrition drinks, specially formulated for consumers performing sports and exercise. Typically marketed as sports/performance nutrition for both professional and mainstream consumer use.

Sports Drinks market in italy registered a negative compound annual growth rate (CAGR) of -4.20% during the period 2011 to 2016 with a sales value of EUR 173.70 Million in 2016, a decrease of -11.96% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Sports Drinks and its variants .

Furthermore, the research handbook details out Sales Value for top brands for the year 2013 to 2016, overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.

The research handbook acts as an essential tool for companies active or planning to venture in to Italy’s Sports Drinks (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Kilograms.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope
– Overall Sports Drinks (Soft drinks) market value and volume analytics with growth analysis from 2011 to 2021.
– Value terms for the top brands.
– Distribution channel sales analytics from 2013-2016.

Reasons to buy
– Get access to authoritative and granular data on the Sports Drinks (Soft drinks) market and fill in the gaps in understanding of trends and the components of change behind them.
– Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
– Analyze the components of change in the market by looking at historic and future growth patterns.
– Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Filed in: Food & Beverage, Soft Drink
Publisher : GlobalData
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