Success Case Study: Lily’s Kitchen Pet Food – Tapping into a gap in the market for natural and organic pet food for dogs and cats

2017-06-29
Price :
Published : Jun-2017
No. of Pages : 18

Success Case Study: Lily’s Kitchen Pet Food – Tapping into a gap in the market for natural and organic pet food for dogs and cats

Summary

“Success Case Study: Lily’s Kitchen Pet Food” is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of Lily’s Kitchen in the U.K. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the pet food market.

Lily’s Kitchen was founded in 2008 by former magazine publisher Henrietta Morrison, with the intention of providing nutritious and wholesome pet food made with natural, organic ingredients. It has capitalized on the demand for natural, organic pet food by addressing and catering to the individual needs of pets.

Scope

– Lily’s Kitchen’s innovative approach to pet food product development has helped position it as one of the leading pet food brands in the UK market.

Reasons to buy

– Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Country Profile: Syrups & Spreads in Mexico

Country Profile: Syrups & Spreads in Mexico Summary GlobalData's Country Profile report on the Syrups & Spreads sector in Mexico provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector value and volume data with growth analysis for 2013-2023. - Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023. - Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department......
$875

Country Profile: Syrups & Spreads in India

Country Profile: Syrups & Spreads in India Summary The Indian syrups & spreads sector is led by the ‘sweet spreads' category in value terms and ‘jams, jellies & preserves' category in volume terms in 2018. The sweet spreads category is expected to register the fastest growth in both value and volume terms during 2018-2023. Convenience stores is the leading channel for the distribution of syrups & spreads products in the country. Health & wellness attributes such as ‘naturally healthy' and consumer benefits such as ‘general wellbeing' are expected to contribute the most to the growth of the health & wellness market in the Indian syrups & spreads sector during 2018-2023. Dabur India, Unilever, Mapro are the top three companies in the Indian syrups & spreads sector. GlobalData's Countr......
$875

Country Profile: Syrups & Spreads in Italy

Country Profile: Syrups & Spreads in Italy Summary The Italian syrups & spreads sector is led by the sweet spread category in value terms in 2018. The syrups category is expected to register the fastest growth in both value and volume terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of syrups & spreads products in the country. Health & wellness attributes such as ‘naturally healthy' and consumer benefits such as ‘general wellbeing' are expected to contribute the most to the growth of the health & wellness market. Ferrero, Rigoni Di Asiago Spa and Valsoia Spa are the top three companies in the sector. GlobalData's Country Profile report on the Syrups & Spreads sector in Imdia provides insights on high growth categories to target, trends in......
$875

Country Profile: Syrups & Spreads in Germany

Country Profile: Syrups & Spreads in Germany Summary The German syrups & spreads sector is led by the sweet spreads category in value terms in 2018, while the savory spreads category is expected to register the fastest value growth during 2018-2023. The savory spreads category is expected to register the fastest value growth during 2018-2023. ‘Hypermarkets & supermarkets' is the leading channel for distribution of syrups & spreads products in the country. Glass is the most commonly used pack material in the sector, followed by rigid plastics. Ferrero, Zentis Gmbh and Andros are the leading players in the sector. GlobalData's Country Profile report on the Syrups & Spreads sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, c......
$875

Country Profile: Syrups & Spreads in Argentina

Country Profile: Syrups & Spreads in Argentina Summary The Argentine syrups & spreads sector is led by the sweet spreads category in both value and volume terms in 2018, the category is also forecast to register the fastest growth in value terms during 2018-2023. Convenience stores accounted for the leading share in the distribution of syrups & spreads products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and rigid metal. Mastellone Hermanos SA, SanCor and Arcor are the top three companies in the Argentine syrups & spreads sector. GlobalData's Country Profile report on the Syrups & Spreads sector in Argentina provides insights on high growth categories to target, trends in the usage of package materials, category level distributi......
$875

Country Profile: Syrups & Spreads in Australia

Country Profile: Syrups & Spreads in Australia Summary The Australian syrups & spreads sector is led by the sweet spreads category in both value and volume terms in 2018.The category is also expected to register the fastest value growth during 2018-2023.Hypermarkets & supermarket is the leading channel for distribution of syrups & spreads sector in the country. Glass is the most commonly used pack material in the sector, followed by rigid plastics and rigid metal. Ferrero, Mondelez International, Inc and Capilano Honey Pty Ltd. are the leading market players in the Australian syrups & spreads sector. GlobalData's Country Profile report on the Syrups & Spreads sector in Australia provides insights on high growth categories to target, trends in the usage of package materials, category lev......
$875

Country Profile: Syrups & Spreads in Brazil

Country Profile: Syrups & Spreads in Brazil Summary The Brazilian syrups & spreads sector is led by the sweet spreads category in value terms, whereas, savory spreads category is expected to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarket is the leading channel for distribution of syrups & spreads sector in the country. Glass is the most commonly used pack material in the sector, followed by rigid plastics and rigid metal. Superbom, Ferrero, and Fugini Alimentos Ltda are the leading market players in the Brazilian syrups & spreads sector. GlobalData's Country Profile report on the Syrups & Spreads sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel ......
$875

Top Growth Opportunities: Confectionery in Australia

Top Growth Opportunities: Confectionery in Australia Summary Top Growth Opportunities for Confectionery in Australia provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in Australia through GlobalData's detailed and robust data, expert insight, and case studies. GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. Get access......
$2995

Sector Insight: Food & Grocery Shopper Profile, France

Sector Insight: Food & Grocery Shopper Profile, France Summary This report provides retailer insight for food and grocery retailers' shoppers profile in France and also includes top 10 retailer's market share, retailers share of shoppers, key performance matrics, market positioning of top 10 retailers and food and grocery sector sales. Scope - Carrefour, E.leclerc and Intermarche lead food & grocery sector in France - Retailers are offering private label brands to attract value conscious French shoppers - Adoption of mobile devices for online purchases is on the rise - Working age shoppers drive the sector sales Reasons to buy - This report provides an overview of Food and Grocery shoppers profile attitudes, usage, Top 10 retailers, market forecasts in France......
$350

Retailer Insight: Food & Grocery Shopper Profile, Alcampo, Spain

Retailer Insight: Food & Grocery Shopper Profile, Alcampo, Spain Summary This report provides retailer insight for food and grocery retailer Alcampo in Spain and also includes top 10 retailer's market share, retailers share of shoppers, key performance matrics, market positioning of top 10 retailers and food and grocery sector sales in Spain. Scope - Alcampo is the fifth largest retailer in the Spanish food & grocery sector - New store openings and customer friendly strategies to help stem sales declines - Bargain and deal hunters form a majority of Alcampo's customer base Reasons to buy - This report provides an overview of Alcampo shoppers profile attitudes, usage, top 10 retailers in food and grocery sector and market forecasts in Spain......
$350
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy