Success Case Study: Milk Makeup – An expressive and inclusive positioning speaks to individualistic Millennials

2017-06-30
Price :
Published : Jun-2017
No. of Pages : 19

Success Case Study: Milk Makeup – An expressive and inclusive positioning speaks to individualistic Millennials

Summary

“Success Case Study: Milk Makeup” is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind the success of the brand. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products.

A lifestyle-focused positioning that combines functionality with unique style entices independent and individualistic Millennials. Their seek for unique products opens opportunities for “independent” beauty brands with an “edgy” yet minimalistic style that stands out from the commercial image promoted by big make-up and skincare players.

Scope

– The make-up and skincare brand was started in the Milk photo studio – a hub for well-known photographers and designers. It initially launched in 50 US Sephora stores in March 2016 and, after just six months, tripled its presence, with a global expansion plan set for 2018.
– The lifestyle-focused brand image revolves around freedom, diversity, and inclusivity, allowing its users to express their personal brand and project their desired lifestyle or life principles.
– The products can be applied without any tools, do not require touch-ups, and come in wear-and-tear resistant packaging, catering to busy Millennials.
– Including fashion-forward shades, innovative application methods, or a fun positioning into trending product formats ensures strong differentiation.

Reasons to buy

– Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Consumer Goods
Publisher : GlobalData
More Reports
Title Price Buy Now

Best Buy: Coronavirus (COVID-19) Company impact

Best Buy: Coronavirus (COVID-19) Company impact Summary The coronavirus (COVID-19) company impact report analyses how the pandemic will impact Best Buy's performance. Best Buy's group sales are forecast to decline by 2.7% in 2020, driven by the closure of its store portfolio in the height of the COVID 19 pandemic. Best Buy's response to the pandemic has been strong, with the retailer placing a focus not just on sales but on its customers and staff. Scope - Geographically , Best Buy is exposed to the difficulties caused by the COVID-19 pandemic due to its reliance on North America which has been the region most affected by the virus. - With Best Buy now beginning to open some of its stores, with an online scheduling process in place and strict guidelines, Best Buy will be able to enti......
$1495

TJX Companies: Coronavirus (COVID-19) Company impact

TJX Companies: Coronavirus (COVID-19) Company impact Summary Reliance on severely impacted regions will harm TJX in the short run, but its future prospects look brighter than most. TJX has been striving to protect its workers' safety and financial security amid the pandemic, which will help to ensure greater commitment in the long term. The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact TJX's performance. Scope - Despite the severe immediate effects of the coronavirus on its sales, TJX is better placed than other clothing and home fashion retailers to recovery quickly and return to growth due to its market positioninga s a major off-price retailer. - Geographically, TJX is extremely exposed to the woes of COVID-19 due to its reliance on North Ameri......
$1495

FMCG Industry Business Confidence Report 2020

FMCG Industry Business Confidence Report 2020 Summary Globally, the existing economic environment is stable for the FMCG industry, as stated by 49% of respondents. Meanwhile, 22% felt that current economic conditions were favorable for the FMCG industry. The recent global COVID-19 pandemic has affected the entire global economy, including the FMCG sector. The government move towards partial/ complete lockdown in most of the regions has affected supply chains, thereby, significantly impacting the business growth of FMCG companies. The current global uncertainty coupled with restricted consumer spending has halted the growth of FMCG companies. Furthermore, 41% of respondents expect a positive change in consumer confidence over the next 12 months (March 2020-February 2021). Globally, survey......
$1950

Australia Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Australia Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Australia Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (percenta......
$750

Finland Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Finland Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Finland Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (percentage o......
$750

Netherlands Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Netherlands Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Netherlands Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (perc......
$750

Sweden Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Sweden Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Sweden Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (percentage of ......
$750

Belgium Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Belgium Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Belgium Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (percentage o......
$750

Germany Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Germany Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Germany Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (percentage o......
$750

Norway Hotels Market Analytics to 2023: Rooms and Revenue Analytics

Norway Hotels Market Analytics to 2023: Rooms and Revenue Analytics Summary Hotels (establishments that provide paid lodging and full guest services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Norway Hotels Market Analytics to 2023: Rooms and Revenue Analytics provides deep dive data analytics on wide ranging Hotels business aspects including overall revenue by customer type - Business and Leisure, by type of hotel - Budget, Midscale, Upscale & Luxury, Room & Non-Room Revenues, Number of Establishments & Rooms and Guest In-Flow's for the period 2014 to 2018 and forecast to 2023. Furthermore, the report also details out Room Occupancy Rate (percentage of ......
$750
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy