Success Case Study: Milk Makeup – An expressive and inclusive positioning speaks to individualistic Millennials

2017-06-30
Price :
Published : Jun-2017
No. of Pages : 19

Success Case Study: Milk Makeup – An expressive and inclusive positioning speaks to individualistic Millennials

Summary

“Success Case Study: Milk Makeup” is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind the success of the brand. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products.

A lifestyle-focused positioning that combines functionality with unique style entices independent and individualistic Millennials. Their seek for unique products opens opportunities for “independent” beauty brands with an “edgy” yet minimalistic style that stands out from the commercial image promoted by big make-up and skincare players.

Scope

– The make-up and skincare brand was started in the Milk photo studio – a hub for well-known photographers and designers. It initially launched in 50 US Sephora stores in March 2016 and, after just six months, tripled its presence, with a global expansion plan set for 2018.
– The lifestyle-focused brand image revolves around freedom, diversity, and inclusivity, allowing its users to express their personal brand and project their desired lifestyle or life principles.
– The products can be applied without any tools, do not require touch-ups, and come in wear-and-tear resistant packaging, catering to busy Millennials.
– Including fashion-forward shades, innovative application methods, or a fun positioning into trending product formats ensures strong differentiation.

Reasons to buy

– Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Consumer Goods
Publisher : GlobalData
More Reports
Title Price Buy Now

Country Profile: Skincare in Japan

Country Profile: Skincare in Japan Summary The Japanese skincare sector is led by the facial care category in both value and volume terms, while the body care category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. KOSE Corporation, Shiseido Company, Limited and Kao are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in Japan provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector v......
$875

Country Profile: Skincare in Russia

Country Profile: Skincare in Russia Summary The Russian skincare sector is led by the facial care category in both value and volume terms, while the hand care category is expected to register the fastest value growth during 2018-2023. Health & beauty stores is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Unilever, L`Oreal S.A. and Avon Products, Inc. are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in Russia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector value and ......
$875

Country Profile: Skincare in South Africa

Country Profile: Skincare in South Africa Summary The South African skincare sector is led by the facial care category in value term, while the depilatories category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Unilever, Avon Products, Inc. and Beiersdorf Ag are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector ......
$875

Country Profile: Skincare in the UAE

Country Profile: Skincare in the UAE Summary The UAE skincare sector is led by the facial care category in both value and volume terms, in 2018. The make-up remover category is expected to register the fastest value growth during 2018-2023. ‘Hypermarkets & supermarkets' is the leading channel for distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector, followed by flexible packaging. Beiersdorf Ag, Unilever and L`Oreal S.A., are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in UAE provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Secto......
$875

Country Profile: Skincare in the US

Country Profile: Skincare in the US Summary The US skincare sector is led by the facial care category in both value and volume terms. The category is also forecast to register fastest value growth during 2018-2023. Health & beauty stores is the leading channel for distribution of skincare in the country. Rigid plastics is the most commonly used pack material in the sector, followed by flexible packaging and glass. L`Oreal S.A., Johnson & Johnson Services Inc and The Estee Lauder Companies Inc. are the leading market players in the US skincare sector. GlobalData's Country Profile report on the Skincare sector in the US provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What......
$875

Country Profile: Skincare in Sweden

Country Profile: Skincare in Sweden Summary The Swedish skincare sector is led by the facial care category in both value and volume terms in 2018, while depilatories is forecast to register the fastest growth in both value and volume terms during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and paper & board. Neutrogena, Nivea and The Body Shop are the leading brands in the Swedish skincare sector. GlobalData's Country Profile report on the Skincare sector in Sweden provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share o......
$875

Brexit’s impact on Tourism – Thematic Research

Brexit's impact on Tourism - Thematic Research Summary Companies that reside within the travel and tourism industry need to actively prepare and reformulate their plans in preparation for Brexit. The current state leaves an array of factors that have the potential for drastic effects on all sectors within the industry. Due to the continual rejection of Theresa May's deal and now her resignation from office, followed by a potential Conservative Leadership contest, the likelihood of a potential ‘No deal' situation continues to come into play, thus business, DMOs, local authorities and governments alike have an urgency to prepare for what is ahead. Key Highlights With no clear picture yet emerging as to what Brexit will ultimately look like - ‘No Deal'; May's Deal; Single Market; Custo......
$1950

Country Profile: Skincare in Italy

Country Profile: Skincare in Italy Summary The Italian skincare sector is led by the facial care category in both value and volume terms in 2018, and the category is also forecast to register the fastest value growth while body care is forecast to register fastest volume growth during 2018-2023. Health & beauty stores accounted for the leading share in the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and paper and board. Nivea , L'OreaL and Visage are the leading brands in the Italian skincare sector. GlobalData's Country Profile report on the Skincare sector in Italy provides insights on high growth categories to target, trends in the usage of package materials, category level distribution chann......
$875

Country Profile: Skincare in Romania

Country Profile: Skincare in Romania Summary The Romanian skincare sector is led by the ‘facial care' category in both value and volume terms. Whereas, the body care category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Farmec Sa, Beiersdorf Ag and L`Oreal S.A. are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall se......
$875

Country Profile: Skincare in Argentina

Country Profile: Skincare in Argentina Summary The Argentine skincare sector is led by the facial care category in both value and volume terms in 2018, while depilatories is forecast to register the fastest growth in value terms during 2018-2023. Direct sellers accounted for the leading share in the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and glass. L`Oréal Paris, Nivea, and Avon were the top three brands in the Argentine skincare sector. GlobalData's Country Profile report on the Skincare sector in Argentina provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is cont......
$875
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy