Success Case Study: SkinnyPop – Bringing simplicity and enhanced convenience to a snack staple

2017-09-12
Price :
Published : Sep-2017
No. of Pages : 17

Success Case Study: SkinnyPop – Bringing simplicity and enhanced convenience to a snack staple

Summary

SkinnyPop was founded in 2010 as a two-person start-up. Delivering a simple ready-to-eat popcorn with natural ingredients, the brand has risen to second in the US ready-to-eat popcorn category, with sales reaching over $270m in 2016.

Ready-to-eat popcorn has emerged as a key growth opportunity within snacks in recent years. Overall, it is now commonly valued in excess of $1bn. Furthermore, profitability potential is strong, with margins typically above 30%.

Scope

– SkinnyPop has added value to the popcorn category by stripping the product back to a bare minimum, rather than adding ingredients or overly indulgent characteristics.
– The product’s simplicity and credibly healthier nature have helped to reinforce the idea of guilt-free snacking. This case underlines that brands are becoming more effective at delivering on the concept of healthy convenience.
– Keeping things simple can be transferable between categories so as to allow brand-building and without betraying any healthy/simple/natural brand ideology that may form part of the attraction of the core brand.
– SkinnyPop shows that good margins can be achieved from simplification while premiumizing, as opposed to justifying premiumization via greater complexity and thus production expense.

Reasons to buy

– Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

FMCG Industry Business Confidence Report H1 2018

FMCG Industry Business Confidence Report H1 2018 Summary GlobalData's "FMCG Industry Business Confidence Report H1 2018", examines executives' opinion about the business environment during H1 2018. It also highlights existing economic conditions, supplier price variations, sales performance, industry and company growth outlook, spending patterns, and key priorities. Additionally, the report provides information categorized by region. The existing economic environment is stable for the FMCG industry during H1 2018 (February 2018-July 2018). Globally, 40% of respondents indicate a stable economic state in H1 2018; while 46% highlight that the prevailing economic conditions are favorable for the FMCG industry. Increasing implementation of digitalization techniques along the procurement......
$1950

Baby Nutrition Insights: Issue 34

Baby Nutrition Insights: Issue 34 Summary "Baby Nutrition Insights: Issue 34", is an analytical report by GlobalData which provides extensive and highly detailed information on the key markets in the Baby Food industry. This quarterly issue report provides a review of news and analysis for the infant nutrition industry, covering the October-December 2017 period. Market News includes: Lactalis has been hit by a salmonella outbreak at its Craon plant leading to a worldwide recall affecting 83 countries; Nestlé and Mead Johnson report growth in Mexico; in the US, Plum, Sprout and Fresh Bellies have launched innovative meals ranges; between October and December the Chinese FDA had approved 18 batches of infant formula brands, and we list them all; Danone has established a strategic reg......
$1400

ForeSights: Self-Serve Alcoholic Beverage Dispensing Technology – Technology that turns the consumer into a bartender

ForeSights: Self-Serve Alcoholic Beverage Dispensing Technology - Technology that turns the consumer into a bartender Summary Self-service alcoholic beverage technology frees the consumer from having to wait for beverage service in a crowded bar, restaurant, or other hospitality venue. Self-serve systems typically use touchscreen and radio-frequency identity (RFID) technology to enable self-service of alcoholic beverages like beer, wine, and mixed drinks. Self-serve alcoholic beverage technology combines the traditional tap system for dispensing beer and other alcoholic beverages with computer technology that tracks and controls how much beverage is dispensed so consumers can serve themselves. Scope - Because alcoholic beverages are age-restricted in most world markets, service......
$495

Top Growth Opportunities: Wine in Singapore

Top Growth Opportunities: Wine in Singapore Summary "Top Growth Opportunities: Wine in Singapore", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Singapore through GlobalData's detailed and robust data, expert insight, and case studies. GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. Singapore's economy grew by 5.2% in Q3 2017, the fas......
$2995

Top Growth Opportunities: Wine in Malaysia

Top Growth Opportunities: Wine in Malaysia Summary "Top Growth Opportunities: Wine in Malaysia", provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. This provides recommen......
$2995

Top Growth Opportunities: Wine in Poland

Top Growth Opportunities: Wine in Poland Summary "Top Growth Opportunities: Wine in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Poland through GlobalData's detailed and robust data, expert insight, and case studies. GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. Poland's is the sixth-largest economy in the EU and one o......
$2995

Top Growth Opportunities: Wine in South Korea

Top Growth Opportunities: Wine in South Korea Summary "Top Growth Opportunities: Wine in South Korea", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. This report pr......
$2995

Top Growth Opportunities: Wine in the US

Top Growth Opportunities: Wine in the US Summary "Top Growth Opportunities: Wine in the US", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for Wine market in the US and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target ......
$2995

Hot Tea (Hot Drinks) Market in France – Outlook to 2021: Market Size, Growth and Forecast Analytics

Hot Tea (Hot Drinks) Market in France - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Hot Tea (Hot Drinks) Market in France - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Hot Tea market in France. Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the tea plant, Camellia sinensis. Tea - covers "true" teas (i.e. those based on the leaves of the Camellia sinensis plant). In practice this means Black Teas, Green Teas, and Flavored and Scented teas (such as jasmine tea, earl grey tea or teas flavoured with blends of fruit, spices or herbs). Also includes infusions based on fruits, flowers and herbs and blends of real tea with fruits, herbs and also other tea variants ......
$500

Sports Drinks (Soft drinks) Market in Australia – Outlook to 2021: Market Size, Growth and Forecast Analytics

Sports Drinks (Soft drinks) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Sports Drinks (Soft drinks) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market in Australia. Performance-enhancing products, described as ‘isotonic', ‘hypertonic' or ‘hypotonic', meaning ‘in balance with', ‘lighter than' and ‘heavier than' body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide). Products may contain B complex group vitamins. The category includes still or carbonated, ready t......
$500