Success Case Study: Smirnoff Cider – Fusing categories and flavors to widen cider’s appeal

2017-08-04
Price :
Published : Aug-2017
No. of Pages : 16

Success Case Study: Smirnoff Cider – Fusing categories and flavors to widen cider’s appeal

Summary

Smirnoff Cider was launched in 2016 off the back of Diageo’s prior success with Pimm’s Cider Top. It marries fruit cider with interesting flavor combinations to the brand’s core vodka, to offer a less sweet but widely palatable drink.

Cider continues to be a key market in the UK drinks scene, with producers looking for ever-greater differentiation as mainstream products become less attractive to experimental consumers.

Scope

– Cider is, like beer, experiencing a move towards craft and premium products, and away from the basic mainstream cider product.
– At the same time, flavored cider offers big brands a route to compete in a buoyant segment not necessarily dependent on craft credentials, but one where premiumization and differentiation can be established through flavor innovation.
– A key part of flavored cider’s appeal is its relative accessibility and palatability for a wider range of consumers. This is combined with the widespread popularity of vodka as a mixer spirit.
– The fruity and sweet flavor preference among female consumers suggests more potential for enhancing appeal among that demographic with interesting/creative fruit flavors or fusions that pair cider with other fruit-derived categories/segments.

Reasons to buy

– Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success.
– Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Success Case Study: St Peter’s Brewery Without Alcohol-Free Beer – Exporting traditional UK real ale in an alcohol-free format

Success Case Study: St Peter's Brewery Without Alcohol-Free Beer - Exporting traditional UK real ale in an alcohol-free format Summary St Peter's Brewery is a UK-based craft brewer with an established line of traditional beer varieties and artisanal heritage. The brand has, however, extended to include a non-alcoholic beer range called Without. This product has brought booming success to the brand, especially in European export markets, where alcohol-free beer demand exceeds that in the UK home market. The market for alcohol-free beer continues to grow based on consumers' changing lifestyles and needs, with demand in some countries eclipsing others. However, the parallel demand for high-quality, artisanal craft beer, drawing on consumers' connoisseurship tendencies, is an ill fit with n......
$995

Opportunities in the Asia-Pacific Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Asia-Pacific Spirits Sector: Analysis of Opportunities Offered by High Growth Economies Summary This report brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies. Asia-Pacific was the largest region in the global spirits sector, accounting for a value share of 57.8% in 2017. Of the eight categories, specialty spirits was the largest with a value share of 77.9% in 2017, followed by whiskey at 12.4% and brandy at 5.4% share. China held the largest value share of 69.6% in the Asia-Pacific spirits sector in 2017, followed by Australia. The overall spirits sector in the Asia-Pacific region......
$2100

Opportunities in the Western Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Western Europe Spirits Sector: Analysis of opportunities offered by high growth economies Summary "Opportunities in the Western Europe Spirits Sector", report brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies. Key Highlights - The Western Europe will be the second fastest-growing region during 2017-2022 - Netherlands is forecast to witness the highest value and volume growth during 2017-2022 - Whiskey was the largest category in the Western Europe spirits sector in 2017 - Hypermarkets & supermarkets was the leading channel for sales of spirits in the region - Glass was the most c......
$2100

Opportunities in the Americas Spirits Sector: Analysis of Opportunities Offered by Countries in the Region

Opportunities in the Americas Spirits Sector: Analysis of Opportunities Offered by Countries in the Region Summary This report brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies. It provides in-depth analysis of the following - - The Americas will be the third fastest-growing region during 2017-2022 - Peru is forecast to witness the highest value and volume growth during 2017-2022 - Colombia had the highest consumption of spirits in the Americas alcoholic beverage industry - Whiskey and Tequila & Mezcal are highly competitive categories, with nine of the 10 leading companies present - Hypermarkets & s......
$2100

Country Profile: Hot Drinks in South Korea

Country Profile: Hot Drinks in South Korea Summary The South Korean hot drinks sector is led by the hot coffee category both in value and volume terms in 2017. The hot coffee category is also expected to register the fastest value growth during 2017-2022. Convenience stores is the leading channel for distribution of hot drinks in the country. Older consumers accounted for the highest consumption of hot drinks in the country. Maxim, French Café, and Nescafé are the leading brands in the South Korean hot drinks sector. GlobalData's Country Profile report on the Hot Drinks sector in South Korea provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sec......
$875

Country Profile: Hot Drinks in Chile

Country Profile: Hot Drinks in Chile Summary The Chilean hot drinks sector is led by the hot coffee category and is also expected to register the fastest CAGR during 2017-2022 in value terms. Hypermarkets & supermarkets is the leading channel for distribution of hot drinks products in the country. Paper & board is the most commonly used pack material in the sector whereas flexible packaging expected to grow the fastest during 2017-2022. ‘Cambiaso HNOS', ‘Grupo Nutresa SA' and Unilever are the leading players in the Chilean hot drinks sector. GlobalData's Country Profile report on the Hot Drinks sector in Chile provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else ......
$875

Country Profile: Hot Drinks in Colombia

Country Profile: Hot Drinks in Colombia Summary The Colombian hot drinks sector is led by the hot coffee category and is also expected to register the fastest CAGR during 2017-2022 in value terms. Hypermarkets & supermarkets is the leading channel for distribution of hot drinks products in the country. Flexible packaging is the most commonly used pack material in the sector whereas rigid metal is expected to grow the fastest during 2017-2022. ‘Industria Colombiana de Cafe S.A.', ‘Grupo Nutresa SA' and ‘Nestle SA'are the leading players in the Colombian hot drinks sector. GlobalData's Country Profile report on the Hot Drinks sector in Colombia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and m......
$875

Country Profile: Hot Drinks in South Africa

Country Profile: Hot Drinks in South Africa Summary The South African hot drinks sector is led by the hot coffee category in the value terms and hot tea category in volume terms in 2017. Hypermarkets & Supermarkets accounted for the highest value share in the distribution of hot drinks in the country. Paper & board is the most commonly used pack material in the sector in 2017, while it is expected to be the fastest growing pack material during 2017-2022. Joko, Five roses, and FG are the leading brands in the South African hot drinks sector. GlobalData's Country Profile report on the Hot Drinks sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What e......
$875

Country Profile: Hot Drinks in Argentina

Country Profile: Hot Drinks in Argentina Summary The Argentine hot drinks sector is led by the hot tea category both in value and volume terms in 2017. The hot tea category is also expected to register the fastest value and volume growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of hot drinks in the country. Older consumers accounted for the highest consumption of hot drinks in the country. La Virginia, Arlistan, and La Morenita are the leading brands in the Argentine hot drinks sector. GlobalData's Country Profile report on the Hot Drinks sector in Argentina provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contain......
$875

Country Profile: Hot Drinks in Ireland

Country Profile: Hot Drinks in Ireland Summary The Irish hot drinks sector is led by the hot coffee category in value terms. While, hot tea led the category in volume terms and hot coffee is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of hot drinks products in the country. Flexible packaging is the most commonly used pack material in the sector, while glass is expected to register the fastest growth during 2017-2022. ‘Nestle SA' ‘Jacobs Douwe Egberts'and ‘Barrys Tea' are the leading market players in the Irish hot drinks sector. GlobalData's Country Profile report on the Hot Drinks sector in Ireland provides insights on high growth categories to target, trends in the u......
$875
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy