Success Case Study: St Peter’s Brewery Without Alcohol-Free Beer – Exporting traditional UK real ale in an alcohol-free format

2018-10-26
Price :
Published : Oct-2018
No. of Pages : 21

Success Case Study: St Peter’s Brewery Without Alcohol-Free Beer – Exporting traditional UK real ale in an alcohol-free format

Summary

St Peter’s Brewery is a UK-based craft brewer with an established line of traditional beer varieties and artisanal heritage. The brand has, however, extended to include a non-alcoholic beer range called Without. This product has brought booming success to the brand, especially in European export markets, where alcohol-free beer demand exceeds that in the UK home market.

The market for alcohol-free beer continues to grow based on consumers’ changing lifestyles and needs, with demand in some countries eclipsing others. However, the parallel demand for high-quality, artisanal craft beer, drawing on consumers’ connoisseurship tendencies, is an ill fit with non-alcoholic beers, which tend to be mainstream lagers in form. Therefore, an opportunity is growing in the space between non-alcoholic and craft beer.

Scope

– St Peter’s Without serves to demonstrate that there is a market for craft beer or real ale that is zero alcohol, and that it is economically beneficial for even small artisanal businesses to explore this if supported with a clear vision of how and where to market the product.
– Zero-alcohol craft beers potentially have more credibility than their mainstream peers and offer opportunities to break the lager mold by offering consumers choice of brewing styles, origins, flavors, and so on.
– Consumers’ attitudes towards non-alcoholic beer and the opportunity for such products show variance by country, making export potentially a more valuable opportunity than domestic distribution, depending on country of origin.
– There are added opportunities for health-focused brews (e.g. gluten-free and low-calorie offerings). Such specific formulations for niche needs present a logical next step for products pursuing no-alcohol, low calorie formulations – development of a “full spectrum” free-from offering.

Reasons to buy

– Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success.
– Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Quarterly Beverage Tracker Fourth Quarter 2018: Brazil

Quarterly Beverage Tracker Fourth Quarter 2018: Brazil Summary GlobalData's Brazil Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price t......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: China

Quarterly Beverage Tracker Fourth Quarter 2018: China Summary GlobalData's China Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price tre......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: India

Quarterly Beverage Tracker Fourth Quarter 2018: India Summary GlobalData's India Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price tre......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: United States of America

Quarterly Beverage Tracker Fourth Quarter 2018: United States of America Summary GlobalData's United States of America Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private lab......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: Argentina

Quarterly Beverage Tracker Fourth Quarter 2018: Argentina Summary GlobalData's Argentina Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and p......
$1495

Sparkling Wine (Wines) Market in Argentina – Outlook to 2022: Market Size, Growth and Forecast Analytics

Sparkling Wine (Wines) Market in Argentina - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Sparkling Wine (Wines) Market in Argentina - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Sparkling Wine market in Argentina. Sparkling Wine - A wine made effervescent by carbon dioxide gas, introduced artificially or produced naturally by secondary fermentation. Includes champagne and cava. Sparkling Wine market in Argentina registered a positive compound annual growth rate (CAGR) of 20.08% during the period 2012 to 2017 with a sales value of ARS 7,554.89 Million in 2017, an increase of 21.65% over 2016. The market achieved its strongest performance in 2016, when it grew by 33.66% over its previous year and its weakest perfor......
$500

Lager Beer (Beer & Cider) Market in France – Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in France - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Lager Beer (Beer & Cider) Market in France - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Lager Beer market in France. Bottom fermented beer, usually blond in color. 0-10% Abv. Accounts for over 90% of all beer sold worldwide. Also often labeled as Pilsner or Pils, although there is no legal definition of these terms. Lager Beer market in France registered a negative compound annual growth rate (CAGR) of -2.19% during the period 2012 to 2017 with a sales value of EUR 6,093.80 Million in 2017, an increase of 1.12% over 2016. The market achieved its strongest performance in 2017, when it grew by 1.12% over its previous year and ......
$500

Gin & Genever (Spirits) Market in Canada – Outlook to 2022: Market Size, Growth and Forecast Analytics

Gin & Genever (Spirits) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Gin & Genever (Spirits) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Gin & Genever market in Canada. Gin & Genever are Spirits which gets its flavor from Juniper berries and produced by distillation of malted barley, rye or maize grain. Gin & Genever market in Canada registered a positive compound annual growth rate (CAGR) of 5.61% during the period 2012 to 2017 with a sales value of CAD 1,305.37 Million in 2017, an increase of 5.28% over 2016. The market achieved its strongest performance in 2016, when it grew by 5.97% over its previous year and its weakest performance in 2013, when it increased by 5.18% over......
$500

Specialty Spirits (Spirits) Market in China – Outlook to 2022: Market Size, Growth and Forecast Analytics

Specialty Spirits (Spirits) Market in China - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Specialty Spirits (Spirits) Market in China - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Specialty Spirits market in China. Specialty Spirits - local speciality produce not covered in the other categories. Common examples include sake, shochu, rice-based spirits and aquavit. Specialty Spirits market in China registered a positive compound annual growth rate (CAGR) of 6.75% during the period 2012 to 2017 with a sales value of CNY 1,813,511.99 Million in 2017, an increase of 4.93% over 2016. The market achieved its strongest performance in 2013, when it grew by 9.27% over its previous year and its weakest performance in 2017,......
$500

Tequila & Mezcal (Spirits) Market in Egypt – Outlook to 2022: Market Size, Growth and Forecast Analytics

Tequila & Mezcal (Spirits) Market in Egypt - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Tequila & Mezcal (Spirits) Market in Egypt - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Tequila & Mezcal market in Egypt. Tequila & Mezcal - is a spirit distilled from agave plant. Tequila is a variety of Mezcal produced in the Tequila region of Mexico. Tequila & Mezcal market in Egypt registered a positive compound annual growth rate (CAGR) of 15.65% during the period 2012 to 2017 with a sales value of EGP 32.14 Million in 2017, an increase of 24.77% over 2016. The market achieved its strongest performance in 2017, when it grew by 24.77% over its previous year and its weakest performance in 2013, when it increased by 4.76% ......
$500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy