Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G

Published : Dec-2017

No. of Pages : 41

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Table of Contents
Table of contents 3
List of exhibits 5
Executive Summary 6
Section 1: Market context 8
Definition of Wi-Fi 9
Status of Wi-Fi 10
Operators and Wi-Fi 11
Wi-Fi traffic growth 12
Wi-Fi vs cellular data 13
Wi-Fi monetization 14
Wi-Fi network options 15
Evolution of Wi-Fi 17
Wi-Fi and 5G 18
Section 2: Business model analysis 19
Wi-Fi business models by operator type 20
Monetizing Wi-Fi 21
Direct or sponsored monetization 22
Managed & wholesale monetization 23
Subscriber retention 24
Increasing spend with Wi-Fi 25
Voice-over-Wi-Fi 26
Mobile data offload 28
Future of Wi-Fi 30
Wi-Fi and 5G 31
Key Findings and Recommendations 32
Appendix 35
Acronyms and definitions 36
Companies mentioned 37
About the authors 38
Related research 39
About GlobalData 40
Contact information 41

List of Tables
Exhibit 1: Wi-Fi standards 9
Exhibit 2: Installed base of Wi-Fi devices, 2014 and 2016 10
Exhibit 3: Global installed base of hotspots & homespots, 2013-2018 11
Exhibit 4: Global IP traffic by access technology, 2015-2020 12
Exhibit 5: Portion of time spent on Wi-Fi by smartphone users by country, August 2016 13
Exhibit 6: Boingo revenue breakout, Q3 2011 & Q3 2017 14
Exhibit 7: Hotspot & homespot network of operator case studies 15
Exhibit 8: Comcast Wi-Fi hotspot network 2014-2017 16
Exhibit 9: Alternative ways to use unlicensed spectrum 17
Exhibit 10: Wi-Fi and 5G 18
Exhibit 11: Business model fit by operator type 20
Exhibit 12: Operator options for Wi-Fi monetization 21
Exhibit 13: Alwayson alternative payments 22
Exhibit 14: Wi-Fi advertising 22
Exhibit 15: Virgin Media Wi-Fi for retail 23
Exhibit 16: Covering key areas 23
Exhibit 17: KPN fixed-mobile convergence benefits 24
Exhibit 18: Vodafone (ES) churn, Q1 2017 24
Exhibit 19: Proximus Smart Wi-Fi 25
Exhibit 20: EE & Mobifone VoWiFi 26
Exhibit 21: VoLTE & VoWiFi 27
Exhibit 22: Mobile data growth by access technology, 2016 and 2020 28
Exhibit 23: Alwayson airtime to Wi-Fi data conversion 29
Exhibit 24: LTE and unlicensed 5Ghz 30
Exhibit 25: WI-FI and 5G multi-connectivity network 31

List of Figures
Exhibit 1: Wi-Fi standards 9
Exhibit 2: Installed base of Wi-Fi devices, 2014 and 2016 10
Exhibit 3: Global installed base of hotspots & homespots, 2013-2018 11
Exhibit 4: Global IP traffic by access technology, 2015-2020 12
Exhibit 5: Portion of time spent on Wi-Fi by smartphone users by country, August 2016 13
Exhibit 6: Boingo revenue breakout, Q3 2011 & Q3 2017 14
Exhibit 7: Hotspot & homespot network of operator case studies 15
Exhibit 8: Comcast Wi-Fi hotspot network 2014-2017 16
Exhibit 9: Alternative ways to use unlicensed spectrum 17
Exhibit 10: Wi-Fi and 5G 18
Exhibit 11: Business model fit by operator type 20
Exhibit 12: Operator options for Wi-Fi monetization 21
Exhibit 13: Alwayson alternative payments 22
Exhibit 14: Wi-Fi advertising 22
Exhibit 15: Virgin Media Wi-Fi for retail 23
Exhibit 16: Covering key areas 23
Exhibit 17: KPN fixed-mobile convergence benefits 24
Exhibit 18: Vodafone (ES) churn, Q1 2017 24
Exhibit 19: Proximus Smart Wi-Fi 25
Exhibit 20: EE & Mobifone VoWiFi 26
Exhibit 21: VoLTE & VoWiFi 27
Exhibit 22: Mobile data growth by access technology, 2016 and 2020 28
Exhibit 23: Alwayson airtime to Wi-Fi data conversion 29
Exhibit 24: LTE and unlicensed 5Ghz 30
Exhibit 25: WI-FI and 5G multi-connectivity network 31

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Carrier Wi-Fi: Monetization Models and the Future of Wi-Fi in the Context of 5G

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