Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region

2017-06-30
Price :
Published : Jun-2017
No. of Pages : 38
Table of Contents
Table of contents 3
List of exhibits 5
Executive summary 7
Section 1: Regional Multiplay Context 8
Fixed Broadband and Pay-TV Penetration Matrix 9
Multiplay Market Size and Forecast 10
Multiplay Average Monthly Household Spend 12
Regulatory Framework 13
Section 2: Drivers and Inhibitors Impacting the Multiplay Market in Americas 15
Multiplay Service Drivers and Inhibitors for Operators 16
Driver: Attractive Bundling Pricing 17
Driver: Multi-service Value-added Services 19
Inhibitor: OTT Competition 22
Inhibitor: Lack of Infrastructure to Support FMC 22
Section 3: Case Studies 24
Case Study: Verizon in the US 25
Case Study: Claro in Brazil 27
Case Study: Totalplay in Mexico 29
Key Findings and Recommendations 31
Key Findings 32
Recommendations 33
Acronyms and Definitions 34
Companies Mentioned 36
About the Authors 37

List of Tables
EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8
EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9
EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9
EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10
EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11
EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12
EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15
EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16
EXHIBIT 9: TRIPLE-PLAY RGUs' GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17
EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17
EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18
EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19
EXHIBIT 13: OPERATOR'S OTT INITIATIVES, AMERICAS 20
EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21
EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 - 21 22
EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22
EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24
EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 - 2021 25
EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26
EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZIL'S SELECTED QUAD-PLAY PLANS, 2017 27
EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28
EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29

List of Figures
EXHIBIT 1: FIXED BROADBAND AND PAY-TV PENETRATION MATRIX, SELECTED COUNTRIES, AMERICAS, 2016 8
EXHIBIT 2: MULTIPLAY HOUSEHOLDS BY TYPE OF BUNDLE, AMERICAS, 2016 9
EXHIBIT 3: MULTIPLAY HOUSEHOLDS AND PENETRATION, SELECTED COUNTRIES, AMERICAS, 2016 VS 2021 9
EXHIBIT 4: TOTAL MULTIPLAY SERVICES REVENUE, AMERICAS, 2015-2021 10
EXHIBIT 5: MULTIPLAY AVERAGE MONTHLY HOUSEHOLD SPEND, SELECTED COUNTRIES, AMERICAS, 2016 11
EXHIBIT 6 : REGULATION ON MULTIPLAY SERVICES, SELECTED COUNTRIES, AMERICAS 12
EXHIBIT 7: MAIN FACTORS AFFECTING THE MULTIPLAY MARKET GROWTH, AMERICAS, 2017 15
EXHIBIT 8: COMPARISON OF TRIPLE-PLAY AND STANDALONE SERVICES, SELECT OPERATORS, AMERICAS 16
EXHIBIT 9: TRIPLE-PLAY RGUs' GROWTH FOR ENTEL HOGAR MULTIPLAY SERVICE, CHILE, Q1 2017 VS Q1 2016 17
EXHIBIT 10: FIXED SERVICE REVENUE GROWTH FOR MOVISTAR, PERU, Q1 2017 VS Q1 2016 17
EXHIBIT 11: VALUE-ADDED SERVICE OPTIONS AVAILABLE FOR OPERATORS TO INTEGRATE WITH MULTIPLAY BUNDLES 18
EXHIBIT 12: EXAMPLES OF VALUE-ADDED SERVICES BY TELECOM OPERATORS ACROSS THE REGION 19
EXHIBIT 13: OPERATOR'S OTT INITIATIVES, AMERICAS 20
EXHIBIT 14: COUNTRIES WITH LESS THAN 7.5% FIXED BROADBAND POPULATION PENETRATION IN LATAM, 2016 21
EXHIBIT 15: FTTH/B ACCESS LINE CAGR IN SELECT LATAM COUNTRIES, 2016 - 21 22
EXHIBIT 16: SELECT LATAM COUNTRIES WITH HIGHEST NET ADDITIONS OF FTTH/B FIXED BROADBAND LINES, 2016-2021 22
EXHIBIT 17: KEY FACTS, MULTIPLAY OFFERING, VERIZON US, 2017 24
EXHIBIT 18: VERIZON MULTIPLAY FORECAST, 2015 - 2021 25
EXHIBIT 19: KEY FACTS, MULTIPLAY OFFERING, CLARO BRAZIL, 2017 26
EXHIBIT 20: KEY ELEMENTS AND PRICING OF CLARO BRAZIL'S SELECTED QUAD-PLAY PLANS, 2017 27
EXHIBIT 21: KEY FACTS, MULTIPLAY OFFERING, TOTALPLAY MEXICO, 2017 28
EXHIBIT 22: TOTALPLAY MULTIPLAY AND PARTNERHSIP STRAGEGY, MEXICO 29
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Publisher : GlobalData