Published : May-2017
No. of Pages : 57
1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 3
1.3. Top five industry events 4
2. PAYMENT INSTRUMENTS 10
2.1. Current payment environment 10
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12
3.1. E-Commerce market analysis 12
3.2. Alternative payment solutions 14
3.2.1. Cep-T Cüzdan 14
3.2.2. MasterPass 14
3.2.3. Yap? Kredi Wallet app 14
3.2.4. Isbank Parakod app 14
3.2.5. BKM Express 14
3.2.6. PayMobile 15
3.2.7. PayU 15
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16
4.1. Regulatory framework 16
4.1.1. Card issuance and related obligations 16
4.1.2. Consumer Protection 17
4.1.3. Credit card regulations 17
4.2. Anti-money laundering 18
4.3. Foreign direct investment regulations 18
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 19
6. PAYMENT CARDS 22
7. DEBIT CARDS 24
7.1. Debit cards market analysis 24
7.2. Competition in the debit cards market 26
7.3. Debit cards comparison 28
8. PAY LATER CARDS 29
8.1. Pay later cards market analysis 29
8.2. Competition in the pay later cards market 31
8.3. Pay later cards comparison 33
9. PREPAID CARDS 34
10. MERCHANT ACQUIRING 35
11. APPENDIX 38
11.1. Abbreviations and acronyms 38
11.2. Supplementary data 39
11.3. Definitions 51
11.4. Methodology 53
11.5. Bibliography 55
11.6. Further reading 55
List of Tables
Table 1: Turkey, Key Facts, 2016 3
Table 2: Turkey, Regional Benchmarking of Payment Cards, 2016 3
Table 3: Turkey, Mode of Entry of Foreign Banks 18
Table 4: Turkey, Debit Cards Comparison and Key Features, 2017 28
Table 5: Turkey, Gold Cr
List of Figures
Figure 1: Turkey, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10
Figure 2: Turkey, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11
Figure 3: Turkey, E-Commerce Value 12
Figure 4: Turkey, Population and Economic Indicators 19
Figure 5: Turkey, ATMs, POS Terminals and Household Consumption 20
Figure 6: Turkey, Payment Cards Transaction Value and Cards in Circulation, 2012-2020 22
Figure 7: Turkey, Debit Card Penetration and Turnover Per Card 24
Figure 8: Turkey, Debit Cards Scheme and Issuer Transaction Value Share, 2016 26
Figure 9: Turkey, Pay Later Card Penetration and Turnover Per Card 29
Figure 10: Turkey, Pay Later Cards Scheme and Issuer Transaction Value Share, 2016 31
Figure 11: Turkey, Prepaid Cards in Circulation and Transaction Value, 2012-2020 34
Figure 12: Turkey, Merchant Acquiring Transaction Volume and Value, 2012-2020 35
Figure 13: Turkey, Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2015 36
Figure 14: Turkey, Average Merchant Service Charge and Interchange Fee (%), 2012-2020 37
