Top Growth Opportunities: Bakery & Cereals in Singapore

2017-08-30
Price :
Published : Aug-2017
No. of Pages : 134

Top Growth Opportunities: Bakery & Cereals in Singapore

Summary

Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China. Per-capita expenditure on Bakery & Cereal products in US$ terms grew by 3.1% in the last five years. Expenditure is expected to grow at a strong CAGR of 5.4% during 2016-2021.

In 2016, Singaporean’s Bakery & Cereals market was worth US$632.6 Million, up from US$503.0 Million in 2011, having registered a CAGR of 4.7% over 2011-2016. Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China. The per capita expenditure on Bakery & Cereal products in US$ terms grew by 3.1% over 2011-2016.

Singapore’s Bakery & Cereals market is expected to be worth US$867.2 Million by 2021, and will register a CAGR of 6.5% over 2016-2021. The per capita expenditure on Bakery & Cereal products in US$ terms is expected to grow at a strong CAGR of 5.4% during 2016-2021. High growth in the forecast period can be attributed to the rising demand for convenient food options.

Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years. The Breakfast Cereals category, which grew at a CAGR of 6.8% during 2011-2016, will continue to be the fastest growing category, with a CAGR of 8.3% over 2016-2021. The Cereal Bars category is forecast to register a CAGR of 8.1% during 2016-2021. The Baking Mixes category is expected to register the slowest growth at a CAGR of 4.3% during the same period.

The report “Top Growth Opportunities: Bakery & Cereals in Singapore” provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Singapore through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -
- Key consumer demographic groups driving consumption within Singapore market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
- A study of market value and volumes over 2011-2016 for Singapore, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and US-specific product innovation targeting key consumer needs.

Companies mentioned in this report: FairPrice & Fairprice Xtra, ColdStorage, Sheng Siong, Giant, Market Place, 7-Eleven, Cheers, Giant Express, FairPrice Finest, QAF Limited, Auric Pacific Group Limited, Mondelez International, Inc, Cereal Partners Worldwide SA, Khong Guan Biscuit Factory (S) Pte, Ltd, The Kellogg Company, Kelsen Group, Post Holdings Inc, Pepesico, Hup Seng Perusahaen Makanan (M) Sdn Bhd.

Scope

- Despite having the smallest market value among the countries studied, Singapore’s Bakery & Cereals market is stable and growing steadily, with a forecast CAGR of 6.5% over 2016-2021. This growth is underpinned by a number of factors, including the country’s economy, developed retail market, and favorable import conditions.
- Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China.
- The Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Singapore Bakery & Cereal consumers.
- This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Filed in: Food & Beverage
Publisher : GlobalData
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