Top Growth Opportunities: Meat in China

2017-05-31
Price :
Published : May-2017
No. of Pages : 100

Top Growth Opportunities: Meat in China

Summary

China is one of the strongest economies in the world and is the world’s largest trading power. Although China is forecast to have a decrease in GDP growth from 7% in 2016 to 6.5% to 2017, it remains a favourable economy for international and domestic FMCG companies to enter and explore.

China’s meat market saw a slow growth of 2.2% between 2011 and 2016, and is forecast to see this growth strengthen into 2021 to a CAGR of 4.2%. Whilst strong, this is among the lower CAGR’s of the top 10 growth opportunity markets, but the large size of China’s meat sector makes it a very attractive market regardless. China is a stable market, and favourable economic conditions have facilitated growth through increased certainty for business and consumer spending confidence. Technological gains, a very large consumer base, and stronger spending power among consumers makes China a lucrative market for a variety of sectors. The country is also insulated from the numerous political issues which have trouble the West in recent years.

China is the second largest Meat market in value after the US, worth US$200.4 billion in 2016. During 2011-2016 it registered a slow growth CAGR of 2.4%, which is the result of slower GDP growth in the country since 2010. However, the market is expected to see a stronger growth of 4.2% CAGR over the next five years to 2021, presenting more opportunities for premiumization in the Meat market.

The biggest threat to the Meat market in China however comes from food safety issues after several related scandals in recent years. These incidents have seriously impacted the reputation of the domestic food industry as a whole and raised consumer scepticism towards food products being sold in the country. On the other hand, this also drives the premiumization of the market towards the offering of safe, high quality products as consumers are more willing to buy from trusted brands and manufacturers, as well as shop at licensed retailers.

China ranks amongst the smallest markets in the global Meat sector in terms of per capita expenditure. Though the population and disposable income are increasing in the country, the Chinese Meat market does not offer much opportunity in terms of per capita expenditure in US dollar terms.

Recent cases of food safety scandals in China have left the nation extra conscious when it comes to food safety. Therefore, Chinese consumers are willing to pay more towards safe and trusted brands via more trusted retailers in order to get peace of mind.

The report “Top Growth Opportunities: Meat in China” identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category.

In depth, this report provides the following –
– Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups “over” consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
– A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
– The degree of influence that the 20 key consumer trends identified on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
– Examples of international and China-specific product innovation targeting key consumer needs.

Companies mentioned in this report: WH Group, Inner Mongolia Praire Xingfa Co., Ltd., Beijing Ershang Dahongmen Meat Foods Co., Ltd., Neimenggu Caoyuanxingfa Foods, China Agri-Industries Holdings Limited (COFCO), Beijing Jinluyi Food Co., Ltd., Yurun Food Group Ltd., Shantou Longfeng Foodstuff Co., Ltd, Xiwang Group, Zhongpin Food Industry Co., Ltd.

Scope

– China’s meat market saw a slow growth between 2011-2016, and is forecast to see this growth strengthen into 2021.
– China’s economic growth has not permitted premiumization in the Meat sector. During 2011-2016 consumers in China had not traded up for Meat.
– Brand consolidation in the Chinese Meat market varies depending on the category. Frozen Meat is the most consolidated category.
– In general, the top domestic meat brands outperform their international counterparts in China.

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of China’s Meat consumers.
– This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Filed in: Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Cold Chain Market by Application (Fruits & Vegetables, Dairy & Frozen Desserts, Fish, Meat & Seafood, Bakery & Confectionery), Temperature Type (Frozen, Chilled), Type (Refrigerated Transport, Refrigerated Warehousing), Region – Global Forecast to 2025

“The cold chain market is projected to grow at a CAGR of 7.8% during the forecast period.” According to MarketsandMarkets, the global cold chain market size is estimated to be valued at USD 233.8 billion in 2020 and is projected to reach USD 340.3 billion by 2025, recording a CAGR of 7.8%. Factors such as the consumer inclination toward food & beverages with higher shelf-life, due to the rising awareness to mitigate the food wastage have been fueling the use of cold chains in the food & beverage industry.International trade liberalization has also boosted the use of cold chain, globally. However, the growth of the cold chain market is inhibited by factors such as high infrastructure costs involved during the initial investments. In addition, the lack of required skilled reso......
$4950

Gummy Vitamins Market by Product Type (Multivitamins, Single Vitamins), Source (Animal, Plant), Packaging Type (Bottles & Jars, Pouches), Distribution Channel (Store-Based, Online), End User (Adult, Children), and Region – Global Forecast to 2025

“The gummy vitamins market is projected to grow at a CAGR of 12.5% during the forecast period.” According to MarketsandMarkets, the global gummy vitamins market size is estimated to be valued at USD 5.9 billion in 2020 and projected to reach USD 10.6 billion by 2025, recording a CAGR of 12.5%, in terms of value. Factors such as the rising incidences of vitamin deficiencies and undernourishments, along with growing awareness for on-the-go supplements, offering pleasant tastes and convenience in consumption are projected to drive the growth of the gummy vitamins industry during the forecast period. However, the growth of the gummy vitamins market is inhibited by factors, such as high costs of products, owing to the value-added benefits of the product and costlier procurement of ing......
$5650

Seaweed Cultivation Market by Type (Red, Brown, Green), Method of Harvesting (Aquaculture, Wild Harvesting), Form (Liquid, Powder, Flakes, Sheets), Application (Food, Feed, Agriculture, Pharmaceuticals), and Region – Global Forecast to 2025

"The seaweed cultivation market is projected to grow at a CAGR of 12.6% during the forecast period." According to MarketsandMarkets, the seaweed cultivation market size is estimated to be valued at USD 16.7 billion in 2020. It is projected to reach USD 30.2 billion by 2025, recording a CAGR of 12.6% during the forecast period, in terms of value. Factors such as edible seaweeds' functional properties, growth in consumer awareness regarding the health benefits of seaweed-based products, increasing industrial, agricultural, feed-related applications, and the rising market for seaweed as snack products are projected to drive the growth of the seaweed cultivation industry during the forecast period. However, excessive use of seaweed products can adversely affect consumers' health due to toxi......
$4950

Meat Starter Cultures Market by Application (Sausages, Salami, Dry-cured meat, and Others), Microorganism(Bacteria, and Fungi), Composition (Multi-strain mix, Single strain, and Multi-strain), Form, and Region – Global Forecast to 2025

 “The meat starter cultures market is projected to grow at a CAGR of 3.9% during the forecast period.” According to MarketsandMarkets, the global meat starter cultures market size is estimated to be valued at USD 62 million in 2020 and projected to reach USD 76 million by 2025, recording a CAGR of 3.9%. The market is driven primarily by factors such as increasing consumption of processed meat with higher shelf-life. North America is projected to be the fastest-growing regional market. North American countries, especially US, have emerged as leading destinations, as major companies are investing in these countries. The major restraints in the growth of the meat starter cultures market is the stringent regulations for the usage of meat starter cultures and concerns over the quality o......
$5650

Saudi Arabia Meat – Market Assessment and Forecasts to 2024

Saudi Arabia Meat - Market Assessment and Forecasts to 2024 Summary GlobalData's Country Profile report on the meat sector in Saudi Arabia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares. The Saudi Arabian meat sector is led by the chilled raw packaged meat - whole cuts category in value terms, while the cooked meat - counter is expected to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for the distribution of meat in the country. Rigid plastics is the most commonly used pack material in the Saudi Arabian meat sector. Al Munajem, Americana Group, and BRF S.A. are the leading players in the country. What e......
$875

United Arab Emirates Meat – Market Assessment and Forecasts to 2024

United Arab Emirates Meat - Market Assessment and Forecasts to 2024 Summary GlobalData's Country Profile report on the meat sector in UAE provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares. The UAE meat sector was led by frozen meat category in value and volume terms in 2019. Furthermore, the frozen meat category is also forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of meat in the country. Flexible packaging was the most commonly used pack material in UAE. BRF S.A., Emirates Modern Poultry Co. and Farm Fresh Meats, Inc. are the leading players in the UAE meat sector. What......
$875

United States Meat – Market Assessment and Forecasts to 2024

United States Meat - Market Assessment and Forecasts to 2024 Summary GlobalData's Country Profile report on the meat sector in the US provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares. The US meat sector is led by the chilled raw packaged meat - processed category in value terms, while the frozen meat category is expected to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for the distribution of meat in the country. Rigid plastics is the most commonly used pack material in the US meat sector. Tyson Foods, Inc., WH Group, and Hormel Foods Corporation are the leading players in the country. What else is contai......
$875

Ambient (Canned) Soup (Soups) Market in Brazil – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)

Ambient (Canned) Soup (Soups) Market in Brazil - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) Summary Ambient (Canned) Soup (Soups) Market in Brazil - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Canned Soup market in Brazil. Ambient Soup - A liquid food, often containing pieces of meat and vegetables. Excludes UHT soup classified elsewhere. Covers both soup in cans and jars as well as soups in shelf-stable packaging (i.e. can be stored on a shelf without refrigeration) Ambient Soup market in Brazil registered a positive compound annual growth rate (CAGR) of 9.24% during the period 2014 to 2019 with a sales value of BRL 83.65 Million in 2019, an increase of 5.95......
$500

UHT Soup (Soups) Market in Colombia – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)

UHT Soup (Soups) Market in Colombia - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) Summary UHT Soup (Soups) Market in Colombia - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of UHT Soup market in Colombia. UHT Soup - Soup which has been heat treated via ultra-high temperature (UHT) processing to become shelf-stable over a long period of time. Soup is defined as a liquid food, often containing pieces of meat and vegetables. UHT Soup market in Colombia registered a positive compound annual growth rate (CAGR) of 1.06% during the period 2014 to 2019 with a sales value of COP 884.32 Million in 2019, an increase of 0.42% over 2018. The market achieved its strongest perf......
$500

Chilled Soup (Soups) Market in Mexico – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)

Chilled Soup (Soups) Market in Mexico - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) Summary Chilled Soup (Soups) Market in Mexico - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Chilled Soup market in Mexico. Chilled Soup - chilled fresh soup, ready for consumption on heating (or ready for consumption in the case of cold soups). Chilled Soup market in Mexico registered a positive compound annual growth rate (CAGR) of 5.28% during the period 2014 to 2019 with a sales value of MXN 21.27 Million in 2019, an increase of 4.82% over 2018. The market achieved its strongest performance in 2016, when it grew by 5.70% over its previous year and its weakest performance in ......
$500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy