Top Growth Opportunities: Savory Snacks in China

2019-11-28
Price :
Published : Nov-2019
No. of Pages : 73

Top Growth Opportunities: Savory Snacks in China

Summary

Top Growth Opportunities for Savory Snacks in China provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the Chinese market through GlobalData’s detailed and robust data, expert insight, and case studies.

Top Growth Opportunities for Savory Snack in China provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to –

– Key consumer demographic groups driving consumption within the Chinese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
– White space analysis, to pinpoint attractive spaces in the market and the key actions to take
– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
– Examples of international and regional product innovation targeting key consumer needs

Scope

– The Chinese Savory Snack sector ranked fifth in terms of per capita expenditure in US dollar terms outranking US, Germany and India.
– Consumers seek more ‘healthy’ and ‘premium’ savory snacks, manufacturers should focus on restructure of product structure to contain lower or no levels of fat, salt and saturated fats.
– The overall Chinese Savory Snack sector grew by 7% from 2013-2018
– Nuts & Seeds was the most successful category within this sector

Reasons to buy

– This report brings together consumer analysis and market data to provide actionable insight into the behavior of China’s Savory Snacks consumers. This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
– Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Filed in: Food & Beverage
Publisher : GlobalData
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