Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories

2017-03-31
Price :
Published : Mar-2017
No. of Pages : 46

Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories

Summary

Alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include a growing demand more low/no-alcohol and low-calorie products, the “craft” movement, and the influence of ethics, sustainability, and novelty factors within the industry.

Popularity of FMCG mail subscription services (e.g. Graze snack subscriptions in UK and US) will extend into alcoholic drinks. Brands can take inspiration from Garcon Wines in the UK who have developed a thin wine bottle, made from plastic that can fit through mail boxes and does not break during transit. 1 Weekly subscription allows consumers to trial new products regularly for little cost or risk.

Consumers are willing to pay a premium for more authentic experiences; in fact, authenticity and genuineness would encourage 36% of global consumers to buy high-end/luxury/premium products. In addition, 48% of global consumers would like to see more craft offerings in the alcoholic beverage sector.

It has identified the following 5 key trends impacting innovation in alcoholic drinks –
– Craft Movement: Alcoholic beverage producers, including distillers and winemakers are looking to follow the success of craft beer and take hold of the craft movement with more authentic offerings.
– Moderation & Avoidance: Breweries and distilleries are capitalizing on low and non-alcoholic products and/or looking to free-from products.
– Weight Management: Producers are looking to develop alcoholic beverages that are low in calories and sugar to allow for guilt-free experiences.
– Ethical Alcohol: Ethics and sustainability are increasingly influencing consumer purchasing decisions and the onus is on producers to adapt their operations accordingly to tap into this consumer trend.
– Novelty Factor: Consumers are increasingly on the lookout for unique and novel products within the alcoholic beverage industry and producers are using unusual formulations and packaging to appeal to these consumers.

While the food sector has established ecommerce platforms such as ‘Deliveroo’ and ‘Uber Eats’, the alcohol industry is yet to see any dominant equivalents. Though this is set to change with alcohol multinationals set to launch their own ecommerce platforms or investing in startups.

The report “Top Trends in Alcoholic Drinks 2017” covers key trends to watch within the alcoholic drinks sector and helps to understand the relevant attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Moreover, this report access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned in this report: DonQ Rums, Fair Spirits, Firebox, Garcon Wines, Innis & Gunn, Musclefood, Perry’s Cider, Pionier, Seedlip, StackTeck, Suntory, Thomson & Scott, Truly Spiked Sparkling.

Scope

– The craft beer boom is having spill-over effects on other alcoholic beverage industries, including the spirits and wine sectors.
– Health-conscious consumers are looking to moderate their alcohol consumption amid growing health concerns around alcohol-related disease and weight gain, while technological innovation is increasing opportunities for free-from alcoholic drinks.
– Living ethically is becoming more central to consumer lifestyles and is permeating the alcoholic beverage space, and consumers are increasingly on the lookout for unique and novel products within the alcoholic beverage industry.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from within your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Wine in Austria – Top Growth Opportunities

Wine in Austria - Top Growth Opportunities Summary Wine in Austria - Top Growth Opportunities provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. This report provides recommen......
$2995

Bubly Sparkling Water – Success Case Study

Bubly Sparkling Water - Success Case Study Summary This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Bubly, a colorful and sugar-free sparkling water brand. It shows how the brand understood its younger consumer base and how to meaningfully engage them through marketing and packaging. This report focuses on the success of Bubly in North America as a new player in the increasingly competitive sparkling water category thanks to health and wellness trends. Scope - Sparkling water has grown in North America in the last few years. - A celebrity-endorsed Superbowl Ad helped build brand awareness. - Consumers prioritize moderation and health and wellness in th......
$995

Alcoholic Beverages – Category Packaging Opportunities

Alcoholic Beverages - Category Packaging Opportunities Summary Alcoholic Beverages - Category Packaging Opportunities explores new packaging formats and value-added features in the alcoholic beverages category, using examples from GlobalData's Pack-Track innovation tool. Alcoholic beverages packaging is usually tailored to the type of product to reflect the consumer needs or lifestyle. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the sector, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework. Scope - In order to be more successful brand owners are introducing convenient packaging supporting different consu......
$495

South Korea Hot Drinks – Market Assessment and Forecasts to 2024

South Korea Hot Drinks - Market Assessment and Forecasts to 2024 Summary South Korean hot drinks sector is led by the hot coffee category in value and volume terms in 2019. Furthermore, the hot coffee category is also forecast to register the fastest value growth during 2019-2024. Convenience stores is the leading channel in distribution of hot drinks in the country. Ajinomoto Group, Namyang Dairy Products Co and Nestle SA are the leading companies in the South Korean hot drinks sector. Flexible packaging is the most commonly used pack material in the sector. Older consumers (aged 55+ years) accounted for the highest consumption of hot drinks products in the country. This report on the hot drinks sector in South Korea provides insights on high growth markets to target, trends in the usa......
$875

Bosnia Herzegovina – Quarterly Beverage Tracker First Quarter 2020

Bosnia Herzegovina - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Bosnia Herzegovina Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performan......
$995

El Salvador – Quarterly Beverage Tracker First Quarter 2020

El Salvador - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's El Salvador Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands a......
$995

Jordan – Quarterly Beverage Tracker First Quarter 2020

Jordan - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Jordan Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price t......
$995

Nicaragua – Quarterly Beverage Tracker First Quarter 2020

Nicaragua - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Nicaragua Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and p......
$995

Sweden – Quarterly Beverage Tracker First Quarter 2020

Sweden - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Sweden Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price t......
$995

Vietnam – Quarterly Beverage Tracker First Quarter 2020

Vietnam - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Vietnam Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price......
$995
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy