Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

2017-05-26
Price :
Published : May-2017
No. of Pages : 36

Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

Summary

Comfort & Uncertainty has strong influence over household cleaning and laundry purchases, with consumers seeking the familiar brands they trust. In addition to familiarity, consumers seek affordable products. Brands that can offer added value or differentiation at a lower price point will therefore prevail.

While the influence of health is very important in household cleaning and laundry products, consumers will continue to seek familiar brands at an affordable price before those that align with their health. The challenge for brands is to align with health needs whilst maintaining consumer trust and affordable price points.

Four key trends impacting innovation in household cleaning and laundry care are –
– Scent-Sory Appeal: Scent is increasingly becoming a point of differentiation in this industry, with fragranced product variants being used to convey cleanliness and luxury.
– Convenient Cleaning: Products that require minimal time and labor commitments and that deliver maximum efficacy appeal to time-scarce consumers.
– Green Cleaning: Products that preserve and protect both environmental and human health are in high demand, highlighting the consumer preference for more holistic, natural cleaning products.
– Targeting Male Consumers: Brands are moving away from a “one-size-fits-all” approach, recognizing the influence that social change is having on male participation in household chores.

While lower temperatures will be used for washing, cleaning products which do not need to be used with water at all will also grow in popularity. Examples include LG’s Styler- a clothes maintenance system that uses hot air to remove stains and creases from clothes.1 The use of DIY cleaning products which eliminate water and make use of ingredients such as lemon juice will also prevail, as concentrated and potentially more effective cleaning solutions.

Advances in technology are making the concept of an internet connected home increasingly realistic. Products that operate via the touch of a button on your smartphone or even via voice command will grow in popularity. Developments in cloud computing and artificial intelligence will allow consumers increased control over the management of their household devices, i.e. turning off devices when not at home, or commanding a task to be completed.

The report “Top Trends in Household Cleaning and Laundry 2017” focuses on outlining the key consumer and innovation trends currently impacting the core categories in household cleaning and laundry care. These include NPD that aligns with gender-specific concerns, an interest in product effects on the environment and health, more complex scent offerings, and convenience.

Companies mentioned in this report: Fafa Tipe, Febreze, Mrs Lloyd, Downy Unstopables, Moodo, Champion Infinity, Laundrapp, Clorox, Amazon Dash, Walmart, Frosch, Marcel, Earth’s Choice, Force of Nature, Febreze Men, Real Laundry, Frey, LG.

Scope

– Over a third of consumers globally give high or very high attention to the ingredients used in the househod care and laundry products they buy.
– Over a third of consumers globally find the time-saving/convenience of using a single product the most appealing benefit of multifunctional household care products.
– Over two thirds of males globally believe that men have an equal responsibility to women when it comes to shopping/cooking/cleaning.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Consumer Goods, Home, Office & Garden
Publisher : GlobalData
More Reports
Title Price Buy Now

Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies

Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies Summary "Opportunities in the Eastern Europe Make-Up Sector", report brings together multiple data sources to provide a comprehensive overview of the region's make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies. The Eastern Europe make-up sector was valued at US$2,848.9 million in 2018 a forecast to record growth at a CAGR of 4.1% during 2018-2023 to reach US$3,483.4 million in 2023. This increase is due to by improving economy and rising spending ability of consumers as they increasingly take up employment. Among all the countries in the region, Russia is the largest market in term......
$2100

Country Profile: Make-Up in Poland

Country Profile: Make-Up in Poland Summary GlobalData's Country Profile report on the Make-up sector in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The make-up sector in the Poland is led by the eye-makeup category, while lip make-up is forecast to register the fastest growth in both value and volume terms during 2018-2023. Parapharmacies/drugstores accounted for the leading value share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material in the sector. Avon, Rimmel and Maybelline are the leading brands in the Polish make-up sector. What else is contained? - Sector data: Overall sector value and volume......
$875

Country Profile: Make-Up in Russia

Country Profile: Make-Up in Russia Summary GlobalData's Country Profile report on the Make-up sector in the Russia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The Russian make-up sector is led by the lip make-up category in both value and volume terms and it is forecast to register the fastest value and volume growth during 2018-2023. Direct sellers accounted for the highest value share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material in the sector in 2018. L`Oreal Paris , Maybelline and Avon are the leading brands in the Russian make-up sector. What else is contained? - Sector data: Overall sector value ......
$875

Country Profile: Make-Up in South Korea

Country Profile: Make-Up in South Korea Summary GlobalData's Country Profile report on the Make-up sector in South Korea provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The South Korean make-up sector is led by the face make-up category in value terms in 2018, while the nail make-up category is forecast to register the fastest value and volume growth during 2018-2023. Health & beauty stores is the leading distribution channel in the country's make-up sector. Rigid plastics is the most commonly used pack material, followed by glass and flexible packaging in 2018. ‘Amorepacific Corporation', ‘LG Corp' and ‘The Estee Lauder Companies Inc.' are the leading players in the ......
$875

Country Profile: Make-Up in Mexico

Country Profile: Make-Up in Mexico Summary GlobalData's Country Profile report on the Make-up sector in Mexico provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The Mexican make-up sector is led by the eye make-up category in both value and volume terms in 2018, while nail make-up is forecast to register the fastest value and volume growth during 2018-2023. Direct sellers accounted for the leading share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and rigid metal. Jafra, Mary Kay and Avon are the leading brands in the Mexican make-up sector. What else is contained? - Sector data: Overall ......
$875

Opportunities in the Asia-Pacific Skincare Sector: Analysis of Opportunities Offered by High growth Economies

Opportunities in the Asia-Pacific Skincare Sector: Analysis of Opportunities Offered by High growth Economies Summary "Opportunities in the Asia-Pacific Skincare Sector", report brings together multiple data sources to provide a comprehensive overview of the region's skincare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies. The Asia-Pacific skincare sector, accounting for 54.7% share of the global market, was valued at US$70,826.3 million in 2018 and is forecast to reach US$99,545.9 million by 2023, growing at a CAGR of 7% during 2018-2023. China, accounting for a market value of US$35,513.7 million, is set to record the fastest CAGR of 8.3% in the Asia-Pacific region during 2018-2023. The Asia-......
$2100

Country Profile: Make-Up in Argentina

Country Profile: Make-Up in Argentina Summary GlobalData's Country Profile report on the Make-up sector in Argentina provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The Argentine eye make-up sector is led by the eye make-up category in value terms in 2018, while lip make-up is forecast to register the fastest growth in value terms during 2018-2023. Direct sellers accounted for the leading share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and flexible packaging. Maybelline, Natura and Avon Color are the leading brands in the Argentine make-up sector. What else is contained? - Sector dat......
$875

Country Profile: Make-Up in China

Country Profile: Make-Up in China Summary GlobalData's Country Profile report on the Make-up sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The Chinese eye make-up sector is led by the face make-up category in value terms in 2018 and is also forecast to register the fastest growth in value terms during 2018-2023. Department stores accounted for the leading share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and rigid metal. Maybelline, L'Oreal Paris, and Carslan are the leading brands in the Chinese make-up sector. What else is contained? - Sector data: Overall sector va......
$875

Country Profile: Make-Up in Japan

Country Profile: Make-Up in Japan Summary GlobalData's Country Profile report on the Make-up sector in Japan provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The Japanese make-up sector is led by the face make-up category, while eye make-up is forecast to register the fastest growth in both value and volume terms during 2018-2023. Parapharmacies/drugstores is the leading channel for distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and glass. Kao, Shiseido Company, Limited and L`Oreal S.A. are the leading players in the Japanese make-up sector. What else is contained? - Sector data: Ove......
$875

Country Profile: Make-Up in the Philippines

Country Profile: Make-Up in the Philippines Summary GlobalData's Country Profile report on the Make-up sector in the Philippines provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. The make-up sector in the Philippines is led by the face-makeup category in value terms and is also forecast to register the fastest value and volume growth during 2018-2023. Direct sellers accounted for the highest value share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material in the sector in 2018. Avon, Simply Pretty, and Maybelline are the leading brands in the Filipino make-up sector. What else is contained? - Sector data: Overall s......
$875
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy