Top Trends in Toiletries and Hygiene 2017: Exploring the oral hygiene, personal hygiene, feminine hygiene and incontinence categories

2017-05-19
Price :
Published : May-2017
No. of Pages : 47

Top Trends in Toiletries and Hygiene 2017: Exploring the oral hygiene, personal hygiene, feminine hygiene and incontinence categories

Summary

Today’s consumers are highly engaged by concept that can offer more tailored solutions. Approximately one third of consumers globally are interested in and already buying products that target specific features or body areas, or are tailored to their local climate and environment.

In terms of future potential in this space, there is significant interest in products that can alleviate the impact of technology usage on health and appearance as well as products that do not require water. This suggests that some of the overarching themes that are driving interest among consumers – and thus could be key areas to explore – include those that can enhance efficiency and align with sustainability credentials by avoiding water use.

Overall, the impact of toiletries and hygiene products on health and wellbeing is most influential on consumer purchasing decisions. This also indicates the interest in “clean” claims, which is also associated with a certain lifestyle image.

Five trends that are impacting the toiletries and hygiene sector are –
– Energizing properties: Today’s consumers lead busy lives with seemingly endless tasks, be they for work or for leisure. This is creating an opportunity for products with energizing properties outside of food and drink.
– Novelty and experimentation: Innovation-hungry consumers will look for products that can offer novel or fun experiences, or with unique attributes that can deliver on functionality as well as a superior product experience.
– Efficiency and effectiveness: Consumers want products that can help them save time. This means they are constantly seeking products that can do just this, without compromising on quality.
– Clean labelling: Consumers associate personal wellbeing with their appearance, and are actively look for products that are “cleaner,” safer, and more authentic.
– Creating new usage occasions: Adding new approaches and steps to existing regimes, perhaps influenced by other cultures, can create important opportunities for growth by providing unique solutions and capitalizing on interest in such innovation.

Anti-aging products are gaining popularity across many FMCG categories such as skincare and supplements but remains unexplored in toiletries and hygiene products. However, it would not be unrealistic to see this featured in products like toothpastes and deodorants in future, where the formula is absorbed directly into the body every day. Interest in such products is evident: over 35% of 25-54yr olds want to look younger than their age and while over 40% of 18-44yr olds say they are not using anti-aging products right now, they would consider using in the future.

The report “Top Trends in Toiletries and Hygiene 2017” examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. Moreover, it helps to identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout and helps to access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned in this report: Rad Soap, Death Wish, Grenade, Power, Oral-B, Garnier, Listerine, Homme, Kanebo, Rebre, Lynx, Boscia, Sephora, Guangzhou Weimeizi, The Apothercary, Ivory, Yes To, Instant Care, Kracie, Lola, Love Wellness, Pacifica, Tarte, Sisi and Joe, Lady Green, Label Young, Below the Belt, Dr. Severin, TooColor, Sunstar, Cime, Foot-Medi.

Scope

– Today’s consumers lead busy lives with seemingly endless tasks, be they for work or for leisure. This is creating an opportunity for products with energizing properties outside of food and drink.
– Adding new approaches and steps to existing regimes, perhaps influenced by other cultures, can create important opportunities for growth by providing unique solutions and capitalizing on interest in such innovation.
– Consumers associate personal wellbeing with their appearance, and are actively look for products that are “cleaner,” safer, and more authentic.
– Innovation-hungry consumers will look for products that can offer novel or fun experiences, or that have attributes that can deliver on functionality as well as product experience.
– Consumers want products that can help them save time. This means they are constantly seeking products that can do just this, without compromising on quality.

Reasons to buy

– Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
– Learn what consumer behavior is driving innovation using GlobalData’s latest consumer research.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
More Reports
Title Price Buy Now

Health & Beauty Retailing in Portugal, Market Shares, Summary and Forecasts to 2022

Health & Beauty Retailing in Portugal, Market Shares, Summary and Forecasts to 2022 Summary "Health & Beauty Retailing in Portugal, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment. In addition, it analyzes the key consumer trends influencing Portugal health and beauty industry. Health & beauty is the fourth largest sector in the Portuguese retail industry accounting for 7.3% of total retail sales in 2017. Sector sales increased to €3.6 billion in 2017 and is estimated to grow at 3.0% CAGR reaching €4.2 billion by 2022. What else does this report offer? - In-depth analysis of the latest trends in consumer shopping, cove......
$1500

Health & Beauty Retailing in Argentina, Market Shares, Summary and Forecasts to 2022

Health & Beauty Retailing in Argentina, Market Shares, Summary and Forecasts to 2022 Summary "Health & Beauty Retailing in Argentina, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Argentina retail environment. In addition, it analyzes the key consumer trends influencing Argentina health and beauty industry. The sector is forecast to grow at CAGR of 12.9% between 2017 and 2022 to reach ARS225.6 billion by the end of 2022. Health care products contributed 71.0% to the sector sales in 2017. What else does this report offer? - In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market......
$1500

The UK Health & Beauty Market 2018-2023

The UK Health & Beauty Market 2018-2023 Summary "The UK Health & Beauty Market 2018-2023", report offers comprehensive insight and analysis of the health & beauty market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on health (OTC medicines & other health) and beauty (babycare, bathroom toiletries, cosmetics, dental care, haircare, men's toiletries, paper products, fragrance, skincare, and other beauty). Consumer data is based on our 2018 How Britain Shops survey, using a panel of 10,000 nationally representativ......
$3500

TrendSights Overview: Easy & Affordable – Exploring the impact the Easy & Affordable mega-trend has on innovation across the FMCG space

TrendSights Overview: Easy & Affordable - Exploring the impact the Easy & Affordable mega-trend has on innovation across the FMCG space Summary The Easy & Affordable mega-trend captures consumers' desire for products that are good value for money and align with their time constraints. With retail evolving towards fully embracing the e-commerce channel, consumers are moving from brick-and-mortar stores to online shopping. At the same time, due to time-scarcity and enhanced mobility, consumers are becoming more versatile in terms of the places and occasions they consume products, fueling demand for on-the-go products. This report is part of GlobalData's TrendSights overview series. This research explores the Easy & Affordable mega-trend and its relevance across the FMCG sectors with added......
$3450

TrendSights Overview: Individualism & Expression – Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space

TrendSights Overview: Individualism & Expression - Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space Summary The Individualism & Expression mega-trend encompasses consumers' desire to be true to themselves without the pressure to follow traditional cultural and societal norms. It examines today's savvy, well-informed, and individualistic consumers, who are moving away from one-size-fits-all products in search for products tailored to suit to their individual needs, preferences, and lifestyle choices. The trend also taps into consumer's shift towards products that look beyond age, gender, or social status. "TrendSights Overview: Individualism & Expression", is part of GlobalData's TrendSights overview series. This research explores the......
$3450

TrendSights Overview: Health & Wellness – Taking responsibility for personal health and wellbeing

TrendSights Overview: Health & Wellness - Taking responsibility for personal health and wellbeing Summary Today's consumers are more aware of their personal health and wellbeing than ever as a result of greater access to information and health issues often being thrust into the media spotlight. The desire for self-preservation, enhanced vitality, and prevention of illness in the short and long term is urging consumers to proactively make lifestyle and product choices that can not only alleviate these concerns but also enhance quality of life. Health & Wellness is one of the eight mega-trends that GlobalData covers as part of our TrendSights Overview series of consumer insight studies. The analysis covers what the mega-trend is, which trends it is comprised of, why it is important, who i......
$3450

TrendSights Analysis 2018: Premiumization & Indulgence – Providing “better,” more luxurious offerings to justify a superior product experience

TrendSights Analysis 2018: Premiumization & Indulgence - Providing "better," more luxurious offerings to justify a superior product experience Summary Premiumization & Indulgence is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. Premiumization & Indulgence is defined by the impulsive and aspirational behavior of actively seeking higher-priced, often more sophisticated products. It encompasses the individual's desire for "better" offerings, underpinned by a set of perceived quality attributes......
$3450

TrendSights Analysis 2018: Disease Management – Proactive and reactive responses to consumer health concerns

TrendSights Analysis 2018: Disease Management - Proactive and reactive responses to consumer health concerns Summary World health is improving and people are living longer than ever before, yet many challenges remain and future threats are becoming more serious. Non-communicable diseases are a significant threat, with the onset heightened by lifestyle factors such as lack of exercise, poor diet, and stress. As such, healthcare costs are soaring, which is in turn generating demand for products targeted at improving health and preventing disease. "TrendSights Analysis 2018: Disease Management", addresses a conscious need to prevent the risk of disease, manage symptoms once disease arises and improve overall health. Scope - Growing prevalence of lifestyle diseases is driving demand for f......
$3450

Top Trends in Skincare and Make-Up 2018: The latest trends in facial skincare, body skincare, sun care, face make-up, eye make-up, lip make-up, and nail make-up

Top Trends in Skincare and Make-Up 2018: The latest trends in facial skincare, body skincare, sun care, face make-up, eye make-up, lip make-up, and nail make-up Summary "Top Trends in Skincare and Make-Up 2018", focuses on outlining the key consumer and innovation trends currently impacting the skincare and cosmetics sector. Specifically, these include NPD that aligns with clean living and athleisure, as well as the demand for diverse and inclusive ranges, 'glowing' skin, smart tools, and enhanced sensory experiences. This report outlines the key consumer and innovation trends currently impacting the skincare and make-up categories. With the lines blurring between skincare and make-up it is more important for brands than ever to find unique points of differentiation which can effe......
$3450

Top Trends in Healthcare and OTC Products 2018 – The latest trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition

Top Trends in Healthcare and OTC Products 2018 - The latest trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition Summary "Top Trends in Healthcare and OTC Products 2018", covers key trends to watch within the healthcare and OTC products sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples. The healthcare and OTC products sector represents a highly dynamic scenario for growth and innovation, with consumer demand continually evolving towards products targeting different health needs, and the desire for efficient offerings with smart technology. This report's focus is on the latest key consumer and innovation trends impacting the core segments within OTC medi......
$3450
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy