Top Trends in Toiletries and Hygiene 2017: Exploring the oral hygiene, personal hygiene, feminine hygiene and incontinence categories

2017-05-19
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Published : May-2017
No. of Pages : 47

Top Trends in Toiletries and Hygiene 2017: Exploring the oral hygiene, personal hygiene, feminine hygiene and incontinence categories

Summary

Today’s consumers are highly engaged by concept that can offer more tailored solutions. Approximately one third of consumers globally are interested in and already buying products that target specific features or body areas, or are tailored to their local climate and environment.

In terms of future potential in this space, there is significant interest in products that can alleviate the impact of technology usage on health and appearance as well as products that do not require water. This suggests that some of the overarching themes that are driving interest among consumers – and thus could be key areas to explore – include those that can enhance efficiency and align with sustainability credentials by avoiding water use.

Overall, the impact of toiletries and hygiene products on health and wellbeing is most influential on consumer purchasing decisions. This also indicates the interest in “clean” claims, which is also associated with a certain lifestyle image.

Five trends that are impacting the toiletries and hygiene sector are –
– Energizing properties: Today’s consumers lead busy lives with seemingly endless tasks, be they for work or for leisure. This is creating an opportunity for products with energizing properties outside of food and drink.
– Novelty and experimentation: Innovation-hungry consumers will look for products that can offer novel or fun experiences, or with unique attributes that can deliver on functionality as well as a superior product experience.
– Efficiency and effectiveness: Consumers want products that can help them save time. This means they are constantly seeking products that can do just this, without compromising on quality.
– Clean labelling: Consumers associate personal wellbeing with their appearance, and are actively look for products that are “cleaner,” safer, and more authentic.
– Creating new usage occasions: Adding new approaches and steps to existing regimes, perhaps influenced by other cultures, can create important opportunities for growth by providing unique solutions and capitalizing on interest in such innovation.

Anti-aging products are gaining popularity across many FMCG categories such as skincare and supplements but remains unexplored in toiletries and hygiene products. However, it would not be unrealistic to see this featured in products like toothpastes and deodorants in future, where the formula is absorbed directly into the body every day. Interest in such products is evident: over 35% of 25-54yr olds want to look younger than their age and while over 40% of 18-44yr olds say they are not using anti-aging products right now, they would consider using in the future.

The report “Top Trends in Toiletries and Hygiene 2017” examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. Moreover, it helps to identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout and helps to access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned in this report: Rad Soap, Death Wish, Grenade, Power, Oral-B, Garnier, Listerine, Homme, Kanebo, Rebre, Lynx, Boscia, Sephora, Guangzhou Weimeizi, The Apothercary, Ivory, Yes To, Instant Care, Kracie, Lola, Love Wellness, Pacifica, Tarte, Sisi and Joe, Lady Green, Label Young, Below the Belt, Dr. Severin, TooColor, Sunstar, Cime, Foot-Medi.

Scope

– Today’s consumers lead busy lives with seemingly endless tasks, be they for work or for leisure. This is creating an opportunity for products with energizing properties outside of food and drink.
– Adding new approaches and steps to existing regimes, perhaps influenced by other cultures, can create important opportunities for growth by providing unique solutions and capitalizing on interest in such innovation.
– Consumers associate personal wellbeing with their appearance, and are actively look for products that are “cleaner,” safer, and more authentic.
– Innovation-hungry consumers will look for products that can offer novel or fun experiences, or that have attributes that can deliver on functionality as well as product experience.
– Consumers want products that can help them save time. This means they are constantly seeking products that can do just this, without compromising on quality.

Reasons to buy

– Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
– Learn what consumer behavior is driving innovation using GlobalData’s latest consumer research.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
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