Trends and Opportunities in the German Packaging Industry: Analysis of changing packaging trends in the Food, Cosmetics and Toiletries, Beverages and Other Industries
Summary
German packaging industry is set to grow from 122,627.1 Million units in 2016 to 127,409.5 Million units in 2021, witnessing a CAGR of 0.8% during 2016-2021 as compared to 0.9% during 2011-2016. This low CAGR in Germany’s packaging industry is largely attributed to the saturation of the retail industry, which is likely to continue in the future. Furthermore, Germany being a developed country has a high penetration of packaged food and beverages across income groups, thus providing less dynamicity to the growth of different materials in the country.
During 2016-2021, Food and Hot Drinks are estimated to be the highest market share gainers in terms of the number of packaging units, with a reported share growth of 0.5% and 0.1% respectively. The introduction of innovative Food and Beverages packaging materials with improved benefits such as anti-microbial properties and mechanical strength, which ultimately aid in maintaining product freshness for a longer time are expected to drive the consumption of packaged food, thereby directly driving the growth of packaging material in these two industries.
Rigid Metal packages having a market share of 6.1% in 2016, is expected to grow from 7,498.5 Million units in 2016 to 7,887.9 Million units in 2021, registering a CAGR of 1.0%, as consumers gradually shift to single-serve can formats from Glass bottles for Non-Alcoholic Beverages such as Carbonated Drinks and Alcoholic Beverages such as Beer & Cider. Also the low temperature retention properties of Metal make it a preferred material in these industries.
Flexible Packages occupied a market share of 21.4% in 2016 accounting for 26,196.5 Million units in 2016 and is forecast to reach 27,621.5 Million units in 2021 at the highest CAGR of 1.1% (among the analyzed pack types) during 2016-2021, with major usage in the Food industry (84.5% share in 2016). This growth is largely driven by its low cost and flexibility to suit multiple shapes and sizes, convenience (zip-locks, plastic closures), and low-carbon footprint on the environment as compared to Rigid Plastics. As a result, manufacturers prefer to use Flexible Packages for products like Bakery & Cereals, Confectionery, and Dairy Food to give them a convenient and a cost-effective packaging.
Paper & Board packages reported a pack share of 13% in 2016, forecasted to grow from 15,881.1 Million units in 2016 to reach 15,929.9 Million units in 2021, registering a CAGR of 0.1% during 2016-2021. Paper & Board packages are largely used in Food sector such as Dairy Food (72.2% share in 2016 within Food), Confectionery (8.7%) and Bakery & Cereals (7.2%) as well as Tobacco and Tobacco sector which includes Cigarettes (95.1% within Tobacco) and Cigarillos (4.0%). However, a projected decline in the consumption of Cigarettes in the country hampers the overall growth of Paper & Board packaging in the country.
Glass packaging occupied a market share of 19.3% in 2016, accounting for 23,706.9 Million units in 2016 and is forecast to reach 24,193.8 Million units in 2021, witnessing a CAGR growth of 0.4% during 2016-2021, driven by the consumption in the Beer and Beer & Ale sectors. The novel features of Glass packs (colors, shapes, and designs), as well as virtually being inert and impermeable to chemicals and light, makes it a choice for preserving food and beverages products over a longer period. Furthermore, rising disposable incomes and the growing penchant for premium packaged products will contribute to the growth of Glass packs in Germany.
The report “Trends and Opportunities in the German Packaging Industry” provide a comprehensive overview of the Packaging industry in Germany, as part of our coverage of the industry across 20 countries.
It includes analysis on the following –
– Market Overview: Provides an overview of the usage of different packaging materials across different industries in terms of the number of units, packaging share and growth rates during 2011-2021
– Growth in use of Pack Material by Sector: Provides an overview of the shift in the utilization of various packaging materials across sectors during 2016-2021
– Key Packaging Materials: Includes data and analysis – number of units (Millions), volumes (Million kg/lit/units), growth rates – for five packaging types viz. Rigid Plastics, Rigid Metal, Glass, Paper & Board, Flexible Packaging and Others (other than the afore mentioned five types) during 2016-2021. It also covers:
– Sub-material: Includes Aluminum, Aluminum foil/paper/plastic, Brick, Flexible Plastic, Gable Top, Glass, HDPE, Metal, Paper, Paper & Board, PET, Plastic, Ready Metal Trays, Shaped, Thin-Walled and Others
– Container Type: Includes Aerosol, Jar, Can – Food, Bag/Sachet, Pouch, Tray, Tub, Carton, Film, Tin, Bottle, Box, Blister Pack, Foil, Wrapper, Clamshell, Tube, Can – Composite, Can – Drink, Other Line Items, Sleeve, Can – Paint, Keg/Drum, Cup, Bag-in-Box, Specialty Cosmetic Containers and Others
– Closure Material: Includes Metal, natural, Plastic, Synthetic and Others
– Closure Type: Includes Cap, Twist Off, Prize Off, Foil, Film, Screw Top, Stopper, Dispenser, Flip/Snap Top, Sports Cap, Plastic Tie, Crown, Lever Closure and Others
– Outer Material: Includes Flexible, Paper & Board, Rigid Plastic and Others
– Outer Type: Includes Box, Sleeve, Bag, Shrink Wrap, Blister Pack and Others
– Trends, Case Studies and Future Outlook: Provides an understanding of the ongoing packaging trends in the country – convenience, affordability, multi-packs, eco-friendly etc.- across the five packaging materials. The report also provides a view into the future prospects of the packaging industry. The case studies in each packaging section gives a success example highlighting the packaging innovations, strategies and best practices
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Packaging industry in Germany, as part of our coverage of the industry across 20 countries. It includes analysis on the following –
– Market Overview: Provides an overview of the usage of different packaging materials across different industries in terms of the number of units, packaging share and growth rates during 2011-2021
– Growth in use of Pack Material by Sector: Provides an overview of the shift in the utilization of various packaging materials across sectors during 2016-2021
– Key Packaging Materials: Includes data and analysis – number of units (Millions), volumes (Million kg/lit/units), growth rates – for five packaging types viz. Rigid Plastics, Rigid Metal, Glass, Paper & Board, Flexible Packaging and Others (other than the afore mentioned five types) during 2016-2021. It also covers:
– Sub-material: Includes Aluminum, Aluminum foil/paper/plastic, Brick, Flexible Plastic, Gable Top, Glass, HDPE, Metal, Paper, Paper & Board, PET, Plastic, Ready Metal Trays, Shaped, Thin-Walled and Others
– Container Type: Includes Aerosol, Jar, Can – Food, Bag/Sachet, Pouch, Tray, Tub, Carton, Film, Tin, Bottle, Box, Blister Pack, Foil, Wrapper, Clamshell, Tube, Can – Composite, Can – Drink, Other Line Items, Sleeve, Can – Paint, Keg/Drum, Cup, Bag-in-Box, Specialty Cosmetic Containers and Others
– Closure Material: Includes Metal, natural, Plastic, Synthetic and Others
– Closure Type: Includes Cap, Twist Off, Prize Off, Foil, Film, Screw Top, Stopper, Dispenser, Flip/Snap Top, Sports Cap, Plastic Tie, Crown, Lever Closure and Others
– Outer Material: Includes Flexible, Paper & Board, Rigid Plastic and Others
– Outer Type: Includes Box, Sleeve, Bag, Shrink Wrap, Blister Pack and Others
– Trends, Case Studies and Future Outlook: Provides an understanding of the ongoing packaging trends in the country – convenience, affordability, multi-packs, eco-friendly etc.- across the five packaging materials. The report also provides a view into the future prospects of the packaging industry. The case studies in each packaging section gives a success example highlighting the packaging innovations, strategies and best practices.
Reasons to buy
– Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.
– As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
– The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market
– The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2011-2021. Each packaging material has detailed data breakdown by packaging type, closure material, closure type, outer material, and outer type.
