TrendSights Analysis: Customization – Tapping into the hyper-customized world of health-conscious, expressive, and experience-seeking consumers

2017-07-28
Price :
Published : Jul-2017
No. of Pages : 44

TrendSights Analysis: Customization – Tapping into the hyper-customized world of health-conscious, expressive, and experience-seeking consumers

Summary

Individualistic and empowered consumers desire to take control of all aspects of their needs and lifestyle preferences. To do so, in an efficient, effective, and enjoyable way, consumers turn to three types of customization. Active customization allows consumers to create/co-create products tailored to their needs; passive customization enables brands to create for consumers unique needs; smart customization incorporates technology advances to facilitate uniquely tailored offerings.

Trend drivers include in this report –
– Individualism: Consumers desire products and services that cater specifically to their unique needs and lifestyle preferences.
– Proactive Wellbeing: Consumers want to take control over their health and wellness by seeking products tailored to their individual needs.
– Experience Economy: Consumers seek out novel and experiential ways to indulge in authentic and premium manner.

Consumers want products that are tailored to their own unique needs. They are intrigued by the concepts of products specifically made by or for them. In a world where individuality and expressiveness are highly promoted, brands are encouraging consumers to look beyond the standardized, mass-appeal offerings flooding the market.

Allowing consumers to be involved in the product creation process is highly important for today’s expressive, novelty seeking consumers. This type of “active” customization drives innovation by directly involving the individual consumer in the creation process. “Passive customization” allows the brand to create for the consumer with a moderate degree of involvement. “Smart customization” is driven by the latest tech innovation in creating unique user experiences through high-level of tailored products and services.

The report “TrendSights Analysis: Customization” covers TrendSights framework and supporting analysis provide structure, clarity, and perspective to aid the understanding of consumer behavior, and how trends and events will shape the future. The analysis uncovers the what, why, and how of the trend, as well as who is most influenced by it and where the future of the trend lies.

Scope

– Customization reflects consumers’ desire to be in control.
– Individualistic consumers seek out products that are customized to their own unique needs and preferences.
– With one size not fitting all, consumers are seeking products and services specifically made for them.
– Today’s consumers are more aware and informed than ever of their individual needs; the pressure is on for brands to give control back to the user. Brands that can effectively do this are likely to gain favor among these individualistic consumers.
– Customization facilitates differentiation and uniqueness by creating a product that is specifically designed to meet the needs of individual people. By increasing product relevance this can enhance emotional engagement and create more involved buying behavior. It can also lead to higher consumer loyalty, driving brand equity.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Consumer Goods
Publisher : GlobalData
More Reports
Title Price Buy Now

Soap (Personal Hygiene) Market in Canada – Outlook to 2021: Market Size, Growth and Forecast Analytics

Soap (Personal Hygiene) Market in Canada - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Soap (Personal Hygiene) Market in Canada - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Soap market in Canada. Soap - includes both bar soap and liquid soaps. Soap market in Canada registered a positive compound annual growth rate (CAGR) of 1.69% during the period 2011 to 2016 with a sales value of CAD 474.91 Million in 2016, an increase of 1.77% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Soap and its variants Bar Soap and Liquid Soap. Furthermore, the research handbook details ......
$500

Facial Care (Skincare) Market in the United Arab Emirates – Outlook to 2021: Market Size, Growth and Forecast Analytics

Facial Care (Skincare) Market in the United Arab Emirates - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Facial Care (Skincare) Market in the United Arab Emirates - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Facial Care Market in the United Arab Emirates. Facial Care - includes all anti-ageing face creams, cleansing wipes, face creams and gels, exfoliating scrubs, face masks, fade creams (to reduce the appearance of facial scars and blemishes), facial night creams, pore strips, toner and other facial moisturisers. Also includes Alphabet Cream (like BB and CC Cream). Facial Care Market in the United Arab Emirates registered a positive compound annual growth rate (CAGR) of 5.08% during the period 2011 to 20......
$995

Sun Protection (Suncare) Market in Australia – Outlook to 2021: Market Size, Growth and Forecast Analytics

Sun Protection (Suncare) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Sun Protection (Suncare) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Sun Protection market in Australia. Sun Protection (All mass and premium) is a lotion, spray, gel or other topical product that absorbs or reflects some of the sun's ultraviolet (UV) radiation on the skin exposed to sunlight and thus helps protect against sunburn. Also includes lip products with a sun-protecting effect. Does not include self-tan products that also have a sun protection effect. Examples include Coppertone Oil Free Sunblock Lotion (US), Nivea Sun Reflection Shimmering Sun Lotion (Finland), Weleda Edelweiss Sun Crea......
$500

Pre-shave Cosmetics – Men’s (Male Toiletries) Market in Chile – Outlook to 2021: Market Size, Growth and Forecast Analytics

Pre-shave Cosmetics - Men's (Male Toiletries) Market in Chile - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Pre-shave Cosmetics - Men's (Male Toiletries) Market in Chile - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Pre-shave Cosmetics - Men's market in Chile. Pre-shave Cosmetics - includes shaving gels, foams and oils. Pre-shave Cosmetics - Men's market in Chile registered a positive compound annual growth rate (CAGR) of 6.10% during the period 2011 to 2016 with a sales value of CLP 15,594.33 Million in 2016, an increase of 4.78% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Vol......
$500

Depilatories (Skincare) Market in Colombia – Outlook to 2021: Market Size, Growth and Forecast Analytics

Depilatories (Skincare) Market in Colombia - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Depilatories (Skincare) Market in Colombia - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Depilatories market in Colombia. Depilatories - All chemical hair removal products sold for domestic use, including wax strips and other wax products. Does not include razors. Depilatories market in Colombia registered a positive compound annual growth rate (CAGR) of 3.54% during the period 2011 to 2016 with a sales value of COP 39,220.17 Million in 2016, an increase of 3.16% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like......
$500

Self-Tan (Suncare) Market in Peru – Outlook to 2021: Market Size, Growth and Forecast Analytics

Self-Tan (Suncare) Market in Peru - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Self-Tan (Suncare) Market in Peru - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Self-Tan market in Peru. Self-Tan - All mass and Premium Products that either enhance natural tanning (tanning aids) or allow the skin to tan without developing exposure to the sun (sunless tanners). May also provide sun protection. Examples include Hawaiian Tropic Tan 2 Max Deep Tanning Lotion For Indoor Tanning (US), Banana Boat Indoor Salon Formula Indoor Tanning Spray (UK), Juvena of Switzerland 3-Dimensional Self Tan (Taiwan). Includes tinted body moisturisers that are specifically designed to develop a tanned look and other similar products. ......
$500

Post-shave Cosmetics – Men’s (Male Toiletries) Market in Spain – Outlook to 2021: Market Size, Growth and Forecast Analytics

Post-shave Cosmetics - Men's (Male Toiletries) Market in Spain - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Post-shave Cosmetics - Men's (Male Toiletries) Market in Spain - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Post-shave Cosmetics - Men's market in Spain. Post-shave Cosmetics (Men's) - includes post-shaving balms and lotions/gels and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional "aftershaves". Post-shave Cosmetics - Men's market in Spain registered a positive compound annual growth rate (CAGR) of 3.62% during the period 2011 to 2016 with a sales value of EUR 59.03 Million in 2016, an increase of 3.64% over 2015. The research handbook......
$500

Facial Care (Skincare) Market in South Africa – Outlook to 2021: Market Size, Growth and Forecast Analytics

Facial Care (Skincare) Market in South Africa - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Facial Care (Skincare) Market in South Africa - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Facial Care market in South Africa. Facial Care - includes all anti-ageing face creams, cleansing wipes, face creams and gels, exfoliating scrubs, face masks, fade creams (to reduce the appearance of facial scars and blemishes), facial night creams, pore strips, toner and other facial moisturisers. Also includes Alphabet Cream (like BB and CC Cream). Facial Care market in South Africa registered a positive compound annual growth rate (CAGR) of 4.84% during the period 2011 to 2016 with a sales value of ZAR 3,305.69 Million in......
$995

Post-shave Cosmetics – Men’s (Male Toiletries) Market in France – Outlook to 2021: Market Size, Growth and Forecast Analytics

Post-shave Cosmetics - Men's (Male Toiletries) Market in France - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Post-shave Cosmetics - Men's (Male Toiletries) Market in France - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Post-shave Cosmetics - Men's market in France. Post-shave Cosmetics (Men's) - includes post-shaving balms and lotions/gels and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional "aftershaves". Post-shave Cosmetics - Men's market in France registered a positive compound annual growth rate (CAGR) of 2.40% during the period 2011 to 2016 with a sales value of EUR 57.50 Million in 2016, an increase of 1.76% over 2015. The research hand......
$500

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Chile – Outlook to 2021: Market Size, Growth and Forecast Analytics

Anti-Perspirants & Deodorants (Personal Hygiene) Market in Chile - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Anti-Perspirants & Deodorants (Personal Hygiene) Market in Chile - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Anti-Perspirants & Deodorants market in Chile. Antiperspirants & Deodorants - all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Anti-Perspirants & Deodorants market in Chile registered a positive compound annual growth rate (CAGR) of 3.60% during the period 2011 to 2016 with a sales value of CLP 180,287.83 Million in 2016, an increase of 3.36% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrati......
$750