TrendSights Analysis: Private Label Evolution – How private labels are becoming the go-to brands of choice

2017-10-31
Price :
Published : Oct-2017
No. of Pages : 37

TrendSights Analysis: Private Label Evolution – How private labels are becoming the go-to brands of choice

Summary

Today’s private labels are drifting away from their traditionally generic, me-too positioning in a bid to stand as go-to brands in their own right. To achieve this, retailers are focusing on adapting to consumers’ ever-changing demands by aligning with their needs and values. The proliferation in innovation by private labels seen in recent years could be one of the main factors driving consumer traction and market growth within the private label space.

Private label retailers have shown a sharpened focus on investing in product portfolios and brand-building strategies centered on meeting consumers’ demands and needs, catering to a wider range of customers. To win over today’s savvy shoppers, private label manufacturers have been expanding their product categories by offering exclusive ranges, aligning with consumers’ health, transparency, and sustainability values.

Due to private labels becoming more and more multifaceted and innovative, three separate themes have emerged within the market. The premium, national brand equivalent, and value private label categories aim to capitalize on consumers’ willingness to try new and different varieties of product.

Shoppers can no longer distinguish between national and private label brands, as retailers focus their efforts on delivering higher-quality store branded product ranges. Nevertheless, retailers are prepared to go further in a bid to attract shoppers. To do so, private labels aim to stay up to date with today’s FMCG trends.

Trend drivers include in this report –
– Proactive wellbeing – Private labels are adapting to a consumer shift towards healthier offerings by developing product ranges catering to specific needs, lifestyle preferences, and tastes across various consumer demographics.
– Premiumization – Retailers are tapping into more sophisticated product ranges in a bid to compete against national brands on a higher level.

The report “TrendSights Analysis: Private Label Evolution”, explore Private Label Evolution. The TrendSights framework and supporting analysis provide structure, clarity, and perspective to aid the understanding of consumer behavior, and how trends and events will shape the future. The analysis uncovers the what, why, and how of the trend, as well as who is most influenced by it and where the future of the trend lies.

Scope

– Today’s private labels are drifting away from their traditionally generic, me-too positioning in a bid to stand as go-to brands in their own right. To achieve this, retailers are focusing on adapting to consumers’ ever-changing demands by aligning with their needs and values.
– The proliferation in innovation by private labels seen in recent years could be one of the main factors driving consumer traction and market growth within the private label space. Due to private labels becoming more and more multifaceted and innovative, three separate themes have emerged within the market. The premium, national brand equivalent, and value private label categories aim to capitalize on consumers’ willingness to try new and different varieties of products.
– The positive shift in consumers’ perceptions of private labels showcases that retailers are clearly getting it right by aligning with consumers’ values on health, transparency, and sustainability.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Advanced Material, Packaging
Publisher : GlobalData
More Reports
Title Price Buy Now

Global Platinum Mining to 2022

Global Platinum Mining to 2022 Summary GlobalData's "Global Platinum Mining to 2022" provides a comprehensive coverage on global platinum industry. It provides historical and forecast data on platinum production by country, platinum reserves, consumption to 2022. The report also includes a demand drivers section providing information on factors that are affecting the global platinum industry. It further provides mines and projects count by company by status, and by region, profiles of major platinum producers, information on the major active, planned and exploration projects by region. Scope - The report contains an overview of global platinum mining industry inlcuding key demand driving factors affecting the global platinum mining industry. - It provides detailed information on reserv......
$2495

Global Iron Ore Mining to 2022

Global Iron Ore Mining to 2022 Summary GlobalData's "Global Iron Ore Mining to 2022" provides a comprehensive coverage on global iron ore industry. It provides historical and forecast data on iron ore production by country, grade, iron ore reserves, consumption to 2022. The trade section also provides information on major exporters and importers. The report also includes a demand drivers section providing information on factors that are affecting the global iron ore industry. It further provides mines and projects count by company by status, profiles of major iron ore producers, information on the major active, planned and exploration projects by region. Scope - The report contains an overview of global iron ore mining industry inlcuding key demand driving factors affecting the global ......
$2495

UK Window Dressings – 2018

UK Window Dressings - 2018 Summary "UK Window Dressings - 2018", report offers comprehensive insight and analysis of the window dressings market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on curtains, blinds and shutters. Consumer data is based on our 2018 UK window dressings survey, using a panel of 2,000 nationally representative consumers. 2018 has seen the window dressings category grow by just 0.8%, with a slow housing market and cautiousness about spending large amounts on homes resulting in another sl......
$3500

Iron Ore Mining in Australia to 2022 – Production Remains Buoyant Supported by New Projects

Iron Ore Mining in Australia to 2022 - Production Remains Buoyant Supported by New Projects Summary GlobalData's "Iron Ore Mining in Australia to 2022", provides a comprehensive coverage on Australia's iron ore industry. It provides historical and forecast data on iron ore production by form and company, iron ore reserves, consumption and exports to 2022. The exports section also provides information on export volumes to destination countries. The report also includes a demand drivers section providing information on factors that are affecting the Australian iron ore industry. It further provides mines and projects count by company by status, profiles of major iron ore producers, information on the major active, planned and exploration projects. In addition, the report also covers Austra......
$1495

UK Living Room Textiles – 2018

UK Living Room Textiles - 2018 Summary "UK Living Room Textiles - 2018", report offers comprehensive insight and analysis of the UK living room textiles market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on cushions & cushion covers, sofa cushions and throws, and beanbags. Consumer data is based on our 2018 UK UK living room textiles survey, using a panel of 2,000 nationally representative consumers. Over the next five years, living room textiles will see strong volume led growth as more frequent purchases be......
$3500

Quarterly Global Propylene Capacity and Capital Expenditure Outlook – China and the US to Drive Global Capacity Growth

Quarterly Global Propylene Capacity and Capital Expenditure Outlook - China and the US to Drive Global Capacity Growth Summary Global propylene capacity is expected to experience considerable growth over the next nine years from around 120 mtpa in 2017 to more than 140 mtpa by 2026. More than 80 planned and announced propylene plants are expected to come online, primarily in Asia and the Middle East over the next nine years. Petroliam Nasional Berhad, Zhejiang Petrochemical Co Ltd, and Formosa Plastics Group are the top three companies in terms of planned capacity additions during the outlook period. Scope - Global propylene capacity outlook by region - Propylene planned and announced plants details - Global propylene capacity by feedstock - Capacity share of the major propylene......
$3000

Q3 2017 Global Propylene Capacity and Capital Expenditure Review – Asia and North America to Lead Global Propylene Capacity Additions

Q3 2017 Global Propylene Capacity and Capital Expenditure Review - Asia and North America to Lead Global Propylene Capacity Additions Summary Global propylene capacity is expected to experience considerable growth over the next nine years from around 110 mtpa in 2016 to more than 140 mtpa by 2025. More than 80 planned and announced propylene projects are expected to come online, primarily in Asia and the Middle East over the next nine years. Petroliam Nasional Berhad, Zhejiang Petrochemical Co Ltd, and Ascend Performance Materials LLC are the top three companies in terms of planned capacity additions during the outlook period. Scope - Global propylene capacity outlook by region - Propylene planned and announced plants details - Global propylene capacity by feedstock - Capacity......
$1500

Trends and Opportunities in the Chilean Packaging Industry: Analysis of changing packaging trends in the Food, Cosmetics & Toiletries, Beverages and Other Industries

Trends and Opportunities in the Chilean Packaging Industry: Analysis of changing packaging trends in the Food, Cosmetics & Toiletries, Beverages and Other Industries Summary "Trends and Opportunities in the Chilean Packaging Industry", report brings together multiple data sources to provide a comprehensive overview of the Packaging industry in Chile, as part of our coverage of the industry across 20 countries. It includes Market Overview, Growth in use of Pack Material by Sector, Analysis of Key Packaging Materials, Trends and Future Outlook. The packaging industry in Chile is estimated to grow from 18,947.4 million units in 2016 to 21,856.3 million units in 2021, registering a CAGR of 2.9%. Flexible Packaging is the largest packaging type accounting for 8,140.5 million units 2016......
$3120

Packaging Industry Business Confidence Report H2 2017

Packaging Industry Business Confidence Report H2 2017 Summary Highest percentage of packaging industry executives, 49%, consider current economic conditions to be stable across the globe, while 39% of executives identify economic conditions to be either favorable or very favorable. Rising investment in housing and construction, escalating urbanization, development of retail chains, and a rapid increase in the healthcare and cosmetics sectors are driving packaging demand in emerging economies such as China, India, Brazil, and Russia. Key points included in this report - - Highest percentage of respondents highlights the current global economic conditions as stable during H2 2017. - In total, 57% of packaging industry executives indicates favorable or very favorable economic condi......
$1950

Trends and Opportunities in the Turkish Packaging Industry: Analysis of changing packaging trends in the Food, Cosmetics and Toiletries, Beverages and Other Industries

Turkish packaging industry is set to grow from 52,789.6 Million units in 2016 to 59,584.8 Million units in 2021, registering a CAGR of 2.5% during 2016-2021. Growing use of small and convenient packs has significantly driven the consumption of various pack materials especially Flexible Packaging and Rigid Plastics. Furthermore, growing internet penetration and online retailing has led to rise in demand for lighter, strong and easy to stack pack material as a measure to reduce transportation cost and add convenience to it. During 2016-2021, food and soft drinks are estimated to be the highest market share gainers in terms of packaging units, with a reported share growth of 1.1% each. Further, the introduction of innovative pack formats in food and beverages with improved benefits such as......
$3120
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy