World Major Household Appliances Market to 2015

2011-12-07
Published : Dec-2011

Report Summary

World demand to rise 3.6% annually through 2015

World demand for major household appliances (white goods) is forecast to rise 3.6 percent annually through 2015, exceeding 400 million units. The bedrock US market will show strong recovery from recent declines, benefitting from improved macroeconomic factors. Housing starts are expected to recover by 2015, boosting demand as a matter of course. In addition, consumer confidence is expected to rebound, encouraging consumers to trade up to newer and improved equipment. Gains are expected to be more modest in other developed nations.

India to be fastest growing market

India will be the world’s fastest growing market, benefitting from rising standards of living, which will spur first-time appliance ownership. Growth in China, the world’s largest market, will slow significantly based on growing rates of ownership. However, the country will still provide above-average gains in demand through 2015 due to rising use in rural areas. Advances in Western Europe will benefit from strong growth in the number of new housing units, but will lag the overall global average.

Production to continue shifting to developing areas

China is the world’s largest supplier of white goods, nearly tripling production from 2000 to 2010. Multinational producers are expected to continue shifting production to developing areas to reduce costs, which enables lower-priced goods to be offered in these nations. China is expected to benefit from this trend, although other Asian nations will see growth as well.

New technology to continue shaping premium products

Technology will continue to be a key factor in the industry. For example, some suppliers are targeting the lucrative European market with internet-connected and automatically controlled equipment. Asian suppliers such as LG Electronics may especially benefit, since consumer familiarity with these companies’ electronics brands will provide opportunities for market penetration. Even in developing areas, manufacturers are turning to premium products to increase profit margins. However, manufacturers will continue to produce less-advanced products that are designed for lower income consumers, especially in developing nations.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
General
World Economic Environment
Personal Income & Expenditure Trends
Residential Building Construction Expenditures
World Demographic Outlook
Urbanization Patterns
Household Formation Patterns
Household Appliance Pricing Patterns
Legal & Regulatory Issues
Technology & Product Innovations
Performance
Energy & Water Efficiency
Aesthetic Appeal & Noise Reduction

III. OVERVIEW
General
World Major Household Appliance Demand Dynamics
Appliance Ownership Rates
Regional Sales Trends
Products
Refrigerators & Freezers
Clothes Washers & Dryers
Cooking Appliances
Dishwashers
World Major Household Appliance Supply Dynamics
International Trade Flows

IV. NORTH AMERICA
General
United States
Canada
Mexico

V. WESTERN EUROPE
General
France
Germany
Italy
Netherlands
Spain
United Kingdom
Other Western Europe

VI. ASIA/PACIFIC
General
Australia
China
India
Indonesia
Japan
South Korea
Taiwan
Thailand
Other Asia/Pacific

VII. OTHER REGIONS
Central & South America
Argentina
Brazil
Other Central & South America
Eastern Europe
Czech Republic
Poland
Russia
Ukraine
Other Eastern Europe
Africa/Mideast
South Africa
Turkey
Other Africa/Mideast

VIII. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Mergers, Acquisitions & Industry Restructuring
Product Development & Manufacturing
Marketing & Distribution
Cooperative Agreements
Financial Requirements
Company Profiles
AM Group, see Merloni (Antonio)
Amica Wronki SA
Anhui Konka Household Appliance, see Konka Group
Arcelik A/S, see Koc Holding
Asko Appliances, see Gorenje gospodinjski aparati dd
BSH Bosch und Siemens Hausgeräte GmbH
BSW Household Appliances, see BSH Bosch und Siemens Hausgeräte and Midea Group Holding
Candy Hoover Group Srl
Controladora Mabe SA de CV
Daewoo Electronics Corporation
De’Longhi SpA
Electrolux AB
Esmaltec S/A, see Grupo Edson Queiroz
Fagor Electrodomesticos S Coop, see Mondragon Corporacion Cooperativa
Fagor-Brandt, see Mondragon Corporacion Cooperativa
Fisher & Paykel Appliances Holdings Limited
GD Midea Holding, see Midea Group Holding
GE Appliances, see General Electric
General Electric Company
Gorenje gospodinjski aparati dd
Grupo Edson Queiroz
Haier Group Company
Hisense-Whirlpool Zhejiang Electric Appliances, see Whirlpool
Indesit Company SpA
Koc Holding AS
Konka Group Company Limited
LG Electronics Incorporated
Liebherr-International AG
Merloni (Antonio) SpA
Midea Group Holding Company Limited
Miele & Cie KG
Mitsubishi Electric Corporation
Mondragon Corporacion Cooperativa
Panasonic Corporation
Samsung Electronics Company Limited
SANYO Electric, see Panasonic
Sharp Corporation
Sub-Zero Incorporated
Tatung Company Limited
Toshiba Corporation
Videocon Industries Limited
Viking Range Corporation
Whirlpool Corporation
Wolf Appliance, see Sub-Zero
Wuxi Little Swan, see Midea Group Holding

LIST OF TABLES

SECTION I — EXECUTIVE SUMMARY
Summary Table

SECTION II — MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Per Capita GDP by Region
3 World Residential Construction Expenditures by Region
4 World Population by Region
5 World Urban Population by Region
6 Number of Households by Region

SECTION III — OVERVIEW
1 World Major Household Appliance Demand by Region
2 World Major Household Appliance Demand by Product
3 World Refrigerator & Freezer Demand by Region
4 World Clothes Washer & Dryer Demand by Region
5 World Cooking Appliance Demand by Region
6 World Dishwasher Demand by Region
7 World Major Household Appliance Shipments by Region
8 World Major Household Appliances Net Exports by Region

SECTION IV — NORTH AMERICA
1 North America: Major Household Appliance Supply & Demand
2 North America: Refrigerator & Freezer Supply & Demand
3 North America: Clothes Washer & Dryer Supply & Demand
4 North America: Cooking Appliance Supply & Demand
5 North America: Dishwasher Supply & Demand
6 United States: Major Household Appliance Supply & Demand
7 United States: Refrigerator & Freezer Supply & Demand
8 United States: Clothes Washer & Dryer Supply & Demand
9 United States: Cooking Appliance Supply & Demand
10 United States: Dishwasher Supply & Demand
11 Canada: Major Household Appliance Supply & Demand
12 Canada: Refrigerator & Freezer Supply & Demand
13 Canada: Clothes Washer & Dryer Supply & Demand
14 Canada: Cooking Appliance Supply & Demand
15 Canada: Dishwasher Supply & Demand
16 Mexico: Major Household Appliance Supply & Demand
17 Mexico: Refrigerator & Freezer Supply & Demand
18 Mexico: Clothes Washer & Dryer Supply & Demand
19 Mexico: Cooking Appliance Supply & Demand
20 Mexico: Dishwasher Supply & Demand

SECTION V — WESTERN EUROPE
1 Western Europe: Major Household Appliance Supply & Demand
2 Western Europe: Refrigerator & Freezer Supply & Demand
3 Western Europe: Clothes Washer & Dryer Supply & Demand
4 Western Europe: Cooking Appliance Supply & Demand
5 Western Europe: Dishwasher Supply & Demand
6 France: Major Household Appliance Supply & Demand
7 France: Refrigerator & Freezer Supply & Demand
8 France: Clothes Washer & Dryer Supply & Demand
9 France: Cooking Appliance Supply & Demand
10 France: Dishwasher Supply & Demand
11 Germany: Major Household Appliance Supply & Demand
12 Germany: Refrigerator & Freezer Supply & Demand
13 Germany: Clothes Washer & Dryer Supply & Demand
14 Germany: Cooking Appliance Supply & Demand
15 Germany: Dishwasher Supply & Demand
16 Italy: Major Household Appliance Supply & Demand
17 Italy: Refrigerator & Freezer Supply & Demand
18 Italy: Clothes Washer & Dryer Supply & Demand
19 Italy: Cooking Appliance Supply & Demand
20 Italy: Dishwasher Supply & Demand
21 Netherlands: Major Household Appliance Supply & Demand
22 Netherlands: Refrigerator & Freezer Supply & Demand
23 Netherlands: Clothes Washer & Dryer Supply & Demand
24 Netherlands: Cooking Appliance Supply & Demand
25 Netherlands: Dishwasher Supply & Demand
26 Spain: Major Household Appliance Supply & Demand
27 Spain: Refrigerator & Freezer Supply & Demand
28 Spain: Clothes Washer & Dryer Supply & Demand
29 Spain: Cooking Appliance Supply & Demand
30 Spain: Dishwasher Supply & Demand
31 United Kingdom: Major Household Appliance Supply & Demand
32 United Kingdom: Refrigerator & Freezer Demand
33 United Kingdom: Clothes Washer & Dryer Supply & Demand
34 United Kingdom: Cooking Appliance Supply & Demand
35 United Kingdom: Dishwasher Supply & Demand
36 Other Western Europe: Major Household Appliance Supply & Demand
37 Other Western Europe: Refrigerator & Freezer Supply & Demand
38 Other Western Europe: Clothes Washer & Dryer Supply & Demand
39 Other Western Europe: Cooking Appliance Supply & Demand
40 Other Western Europe: Dishwasher Supply & Demand

SECTION VI — ASIA/PACIFIC
1 Asia/Pacific: Major Household Appliance Supply & Demand
2 Asia/Pacific: Refrigerator & Freezer Supply & Demand
3 Asia/Pacific: Clothes Washer & Dryer Supply & Demand
4 Asia/Pacific: Cooking Appliance Supply & Demand
5 Asia/Pacific: Dishwasher Supply & Demand
6 Australia: Major Household Appliance Supply & Demand
7 Australia: Refrigerator & Freezer Supply & Demand
8 Australia: Clothes Washer & Dryer Supply & Demand
9 Australia: Cooking Appliance Supply & Demand
10 Australia: Dishwasher Supply & Demand
11 China: Major Household Appliance Supply & Demand
12 China: Refrigerator & Freezer Supply & Demand
13 China: Clothes Washer & Dryer Supply & Demand
14 China: Cooking Appliance Supply & Demand
15 China: Dishwasher Supply & Demand
16 India: Major Household Appliance Supply & Demand
17 India: Refrigerator & Freezer Supply & Demand
18 India: Clothes Washer & Dryer Supply & Demand
19 India: Cooking Appliance Supply & Demand
20 India: Dishwasher Supply & Demand
21 Indonesia: Major Household Appliance Supply & Demand
22 Indonesia: Refrigerator & Freezer Supply & Demand
23 Indonesia: Clothes Washer & Dryer Supply & Demand
24 Indonesia: Cooking Appliance Supply & Demand
25 Indonesia: Dishwasher Supply & Demand
26 Japan: Major Household Appliance Supply & Demand
27 Japan: Refrigerator & Freezer Supply & Demand
28 Japan: Clothes Washer & Dryer Supply & Demand
29 Japan: Cooking Appliance Supply & Demand
30 Japan: Dishwasher Supply & Demand
31 South Korea: Major Household Appliance Supply & Demand
32 South Korea: Refrigerator & Freezer Supply & Demand
33 South Korea: Clothes Washer & Dryer Supply & Demand
34 South Korea: Cooking Appliance Supply & Demand
35 South Korea: Dishwasher Supply & Demand
36 Taiwan: Major Household Appliance Supply & Demand
37 Taiwan: Refrigerator & Freezer Supply & Demand
38 Taiwan: Clothes Washer & Dryer Supply & Demand
39 Taiwan: Cooking Appliance Supply & Demand
40 Taiwan: Dishwasher Supply & Demand
41 Thailand: Major Household Appliance Supply & Demand
42 Thailand: Refrigerator & Freezer Supply & Demand
43 Thailand: Clothes Washer & Dryer Supply & Demand
44 Thailand: Cooking Appliance Supply & Demand
45 Thailand: Dishwasher Supply & Demand
46 Other Asia/Pacific: Major Household Appliance Supply & Demand
47 Other Asia/Pacific: Refrigerator & Freezer Supply & Demand
48 Other Asia/Pacific: Clothes Washer & Dryer Supply & Demand
49 Other Asia/Pacific: Cooking Appliance Supply & Demand
50 Other Asia/Pacific: Dishwasher Supply & Demand

SECTION VII — OTHER REGIONS
1 Central & South America: Major Household Appliance Supply & Demand
2 Central & South America: Refrigerator & Freezer Supply & Demand
3 Central & South America: Clothes Washer & Dryer Supply & Demand
4 Central & South America: Cooking Appliance Supply & Demand
5 Central & South America: Dishwasher Supply & Demand
6 Argentina: Major Household Appliance Supply & Demand
7 Argentina: Refrigerator & Freezer Supply & Demand
8 Argentina: Clothes Washer & Dryer Supply & Demand
9 Argentina: Cooking Appliance Supply & Demand
10 Argentina: Dishwasher Supply & Demand
11 Brazil: Major Household Appliance Supply & Demand
12 Brazil: Refrigerator & Freezer Supply & Demand
13 Brazil: Clothes Washer & Dryer Supply & Demand
14 Brazil: Cooking Appliance Supply & Demand
15 Brazil: Dishwasher Supply & Demand
16 Other Central & South America: Major Household Appliance Supply & Demand
17 Other Central & South America: Refrigerator & Freezer Supply & Demand
18 Other Central & South America: Clothes Washer & Dryer Supply & Demand
19 Other Central & South America: Cooking Appliance Supply & Demand
20 Other Central & South America: Dishwasher Supply & Demand
21 Eastern Europe: Major Household Appliance Supply & Demand
22 Eastern Europe: Refrigerator & Freezer Supply & Demand
23 Eastern Europe: Clothes Washer & Dryer Supply & Demand
24 Eastern Europe: Cooking Appliance Supply & Demand
25 Eastern Europe: Dishwasher Supply & Demand
26 Czech Republic: Major Household Appliance Supply & Demand
27 Czech Republic: Refrigerator & Freezer Supply & Demand
28 Czech Republic: Clothes Washer & Dryer Supply & Demand
29 Czech Republic: Cooking Appliance Supply & Demand
30 Czech Republic: Dishwasher Supply & Demand
31 Poland: Major Household Appliance Supply & Demand
32 Poland: Refrigerator & Freezer Supply & Demand
33 Poland: Clothes Washer & Dryer Supply & Demand
34 Poland: Cooking Appliance Supply & Demand
35 Poland: Dishwasher Supply & Demand
36 Russia: Major Household Appliance Supply & Demand
37 Russia: Refrigerator & Freezer Supply & Demand
38 Russia: Clothes Washer & Dryer Supply & Demand
39 Russia: Cooking Appliance Supply & Demand
40 Russia: Dishwasher Supply & Demand
41 Ukraine: Major Household Appliance Supply & Demand
42 Ukraine: Refrigerator & Freezer Supply & Demand
43 Ukraine: Clothes Washer & Dryer Supply & Demand
44 Ukraine: Cooking Appliance Supply & Demand
45 Ukraine: Dishwasher Supply & Demand
46 Other Eastern Europe: Major Household Appliance Supply & Demand
47 Other Eastern Europe: Refrigerator & Freezer Supply & Demand
48 Other Eastern Europe: Clothes Washer & Dryer Supply & Demand
49 Other Eastern Europe: Cooking Appliance Supply & Demand
50 Other Eastern Europe: Dishwasher Supply & Demand
51 Africa/Mideast: Major Household Appliance Supply & Demand
52 Africa/Mideast: Refrigerator & Freezer Supply & Demand
53 Africa/Mideast: Clothes Washer & Dryer Supply & Demand
54 Africa/Mideast: Cooking Appliance Supply & Demand
55 Africa/Mideast: Dishwasher Supply & Demand
56 South Africa: Major Household Appliance Supply & Demand
57 South Africa: Refrigerator & Freezer Supply & Demand
58 South Africa: Clothes Washer & Dryer Supply & Demand
59 South Africa: Cooking Appliance Supply & Demand
60 South Africa: Dishwasher Supply & Demand
61 Turkey: Major Household Appliance Supply & Demand
62 Turkey: Refrigerator & Freezer Supply & Demand
63 Turkey: Clothes Washer & Dryer Supply & Demand
64 Turkey: Cooking Appliance Supply & Demand
65 Turkey: Dishwasher Supply & Demand
66 Other Africa/Mideast: Major Household Appliance Supply & Demand
67 Other Africa/Mideast: Refrigerator & Freezer Supply & Demand
68 Other Africa/Mideast: Clothes Washer & Dryer Supply & Demand
69 Other Africa/Mideast: Cooking Appliance Supply & Demand
70 Other Africa/Mideast: Dishwasher Supply & Demand

SECTION VIII — INDUSTRY STRUCTURE
1 Major Household Appliance Sales by Company, 2010
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION III — OVERVIEW
1 World Major Household Appliance Demand by Region, 2010
2 World Major Household Appliance Shipments by Region, 2010

SECTION VIII — INDUSTRY STRUCTURE
1 World Major Household Appliance Market Share by Company, 2010

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