Automotive Smart Display Market by Application, Display Size (<5”, 5”-10”, >10”), Display Technology (LCD, TFT-LCD, OLED), Autonomous Driving (Semi-autonomous, Autonomous), Electric Vehicle, Vehicle Class, Vehicle Type, Region – Global Forecast to 2025

2020-09-28
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Published : Sep-2020
No. of Pages : 242
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“Increasing demand for autonomous and semi-autonomous vehicles to fuel the demand for the automotive smart display”

The global automotive smart display market is estimated to grow at a CAGR of 8.8% during the forecast period, from USD 7.2 billion in 2020 to USD 10.9 billion by 2025.The automotive industry is continuously evolving, with an increasing focus on semi-autonomous and autonomous vehicle technologies. Several vehicle manufacturers have showcased their new concept cars with autonomous and connected car technologies. These cars, with their advanced technologies and radical designs, are expected to hit the market soon. The smart displays used in these cars need to provide comfort and convenience as well as access to the latest technology. The increasing demand for smart displays can be attributed to advances in semi-autonomous and autonomous technologies. The need to integrate such technologies is higher in these vehicles compared to conventional vehicles.

“BEV segment is projected to be the fastest growing electric vehicle during the forecast period.”

The adoption of strict emission norms by the governments of major countries has increased the penetration of electric vehicles worldwide.The demand for BEVs is expected to increase in the coming years due to an increase in the adoption of strict emissions norms by the governments of various countries. Several governments now provide subsidies for the use of environment-friendly vehicles, thereby encouraging the use of electric vehicles. Stringent emission regulations in the US, particularly in states such as California and New York, have led to increased sales of electric vehicles. Electric vehicles tend to have a higher number of electronics/advanced systems. Thus, the growing number of electric vehicles will result in an increased demand for automotive smart display systems. In Europe, the automotive smart display market for BEVs is estimated to grow due to the emission regulation mandates and the development of electric vehicle technology in the region. OEMs are also expanding their manufacturing facilities worldwide to increase the production of electric vehicles. For instance, in August 2017, Tesla announced its plan to raise USD 1.5 billion to fund the development of its cheapest electric car, which proves the aggressiveness of manufacturers in the market.

“The LCD segment is estimated to be the largest automotive smart display market, by application”

LCD is a commonly used technology in automotive display applications and meets the temperature and durability standards for all automotive display applications. Depending on the function of the automotive display application and the range of temperature, manufacturers use a combination of LCD and TFT in display applications. Basic LCD panels are of two varieties, namely, monochrome LCD panels that usually display images in blue or dark grey tones against a grey or white background, and color LCD panels that produce colored images based on either a passive or an active matrix. Low-end vehicles with basic display functions use monochrome LCD panels and, for a few applications, use a color LCD panel of a passive matrix that is cost-effective. LCDs are mostly used in digital instrument clusters and center stacks in vehicles. The adoption of digital instrument clusters and center stacks is witnessed in both economical and mid-segment vehicles. Many commercial vehicles are also equipped with LCD digital instrument clusters and center stacks. Thus, increasing the demand for LCD segment.

“Asia Pacific automotive smart display market is projected to grow at a significant rate during the forecast period.”

The Asia Pacific region comprises emerging economies, such as China and India, along with developed nations, such as Japan and South Korea. In recent years, the region has emerged as a hub for automobile production. The growing purchasing power has triggered the demand for automobiles in the region. Steady growth in demand for semi-autonomous vehicles in the emerging markets of Asia Pacific is also responsible for the growth of the automobile sector in the region.Decreasing display prices and the rising number of luxury vehicles are expected to drive the Asia Pacific automotive smart display market. The Asia Pacific region is home to key suppliers of automotive smart display systems and components, such as Panasonic (Japan), Yazaki (Japan), and Nippon Seiki (Japan). These companies are continuously investing in research and development to innovate automotive applications. The availability of inexpensive labor and favorable government policies enable the mass production of components, resulting in the low prices of automotive smart displays. The implementation of new technologies, the establishment of additional manufacturing plants, and the creation of a value-added supply chain between manufacturers and material providers make the Asia Pacific region a market of immense growth potential for automotive smart display applications.

The study contains insights from various industry experts, ranging from component suppliers to tier 1companies and OEMs.

The break-up of the primaries is as follows:

  • By Company Type: Tier 1:52%, Tier 2:15%, OEM:33%
  • By Designation: C level: 27%,D level: 44%, Others:29%
  • By Region: North America: 32%, Europe: 37%, Asia Pacific:26%, RoW: 5%

Some of the key players in the automotive smart display market are Robert Bosch GmbH (Germany), Continental AG (Germany), DENSO Corporation (Japan), Valeo (France), Pioneer Corporation (Japan), Panasonic Corporation (Japan), Alpine Electronics, Inc. (Japan), Hyundai Mobis (South Korea), and Nippon Seiki Co., Ltd. (Japan).

Research Coverage:

The report segments the automotive smart display market, by volume and value, on the basis of region (Asia Pacific, Europe, North America, and the Rest of the World),application (digital instrument cluster, center stack, HUD, and rear seat entertainment), display size (<5”, 5”-10”, and >10”), display technology (LCD, TFT-LCD, OLED, and others), autonomous driving (semi-autonomous and autonomous), electric vehicle (BEV, FCEV, HEV, and PHEV), vehicle class (economy, mid-segment, and luxury), and vehicle type (PC, LCV, and HCV). This report contains various levels of industry analysis and company profiles, which highlight emerging and high-growth segments of this market, competitive mapping, and market dynamics (drivers, restraints, opportunities, & challenges).

The report contains various levels of analysis, including industry analysis, industry trends, and company profiles, which together comprise and discuss the basic views on the emerging and high-growth segments of the automotive smart display market, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.

Reasons to Buy the Report:

The report enables new entrants and smaller firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the 4strategies (market development, product development/innovation, market diversification, and competitive assessment) mentioned below to strengthen their position in the market.

The report provides insights into the following points:

  • Market Penetration: The report offers comprehensive information about the automotive smart display market and the top players in the market.
  • Product Development/Innovation: The report provides detailed insights into upcoming technologies, R&D activities, and new product launches in the automotive smart display market.
  • Market Development: The report offers comprehensive information about the automotive smart display market. The report analysis the automotive smart display market across regions and provides comprehensive information about lucrative emerging markets.
  • Market Diversification: The report provides exhaustive information about new products, untapped regional markets, recent developments, and investments in the automotive smart display market.
Filed in: Automotive
Publisher : marketsandmarkets
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