Country Profile: Confectionery Sector in Canada
Summary
Canadian Confectionery sector accounted for a volume share of 1.6% of the global market and 6.3% of the regional (North America) market, in 2016. The sector was valued at C$4,211.4 Million (US$3,176.9 Million) in 2016 and is expected to grow at a CAGR of 2.6% during 2016-2021. Rising employment rate and increasing desire for indulgence is driving the growth of Confectionery sector in Canada. Per capita consumption stood at 5.7kg when compared to the global and North America levels of 2.46 and 6.82kg respectively, in 2016.
Chocolate was the largest with value sales of C$3,008.9 Million (US$2,269.7 Million) in 2016. Furthermore, it is expected to grow the fastest at a CAGR of 2.9% compared to Sugar Confectionery (0.7%) and Gum (2.5%).
Hypermarkets & Supermarkets was the leading distribution channel in the Canadian Confectionery sector, accounting for a total value share of 42.7% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with shares of 18.9% and 12.1%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Canadian Confectionery sector. In 2016, it accounted for a volume share of 75%, followed by Rigid Plastics and Paper & Board with shares of 17.6% and 7.1%, respectively.
The top five brands in the Canadian Confectionery sector accounted for 15.6% value share, in 2016. Private labels accounted for a 3.1% share by value in the same year. Health & Wellness attributes such as Free From’ and Functional & Fortified’ and consumer benefits such as Health Management’ and General Wellbeing’ are the most sought after Health & Wellness claims in the Canadian Confectionery sector.
The report “Country Profile: Confectionery Sector in Canada” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Trident (Mondelez International, Inc), Hershey`s (The Hershey Company), 3 Musketeers (Mars, Incorporated), Dairy Milk (Mondelez International, Inc), Kisses (The Hershey Company), Dentyne (Mondelez International, Inc),Smarties (Nestle), Wonderbar (Mondelez International, Inc), Kit Kat (Nestle), Crispy Crunch (Mondelez International, Inc)
Scope
– The Confectionery sector in Canada is forecast to grow at 2.6% CAGR in value terms during 2016-2021
– Per capita consumption of Chocolate and Gum is noticeably high in Germany compared to global and regional levels
– Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
– Trident and 3 Musketeers are the leading brands in the Canada Confectionery sector
– Flexible Packaging is the most commonly used package material in the German Confectionery sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.