Country Profile: Confectionery Sector in the US
Summary
United States Confectionery sector accounted for a volume share of 21.9% of the global market and 84.5% of the regional (North America) market, in 2016. The sector was valued at US$36,410.2 Million in 2016 and is expected to grow at a CAGR of 4.4% during 2016-2021. Innovation in terms of flavours and indulgence, coupled with increasing disposable incomes of consumers is driving the US Confectionery market. Per capita consumption stood at 8.6kg in the US when compared to the global and North America levels of 2.5kg and 6.8kg, respectively, in 2016.
Chocolate was the largest with value sales of US$20,608.1 Million in 2016. Furthermore, it is expected to grow at a CAGR of 3.9% during the forecast period (2016-2021). Meanwhile, the Sugar Confectionery market is expected to record the fastest CAGR of 6.1%.
Hypermarkets & Supermarkets was the leading distribution channel in the US Confectionery sector, accounting for a total value share of 39.4% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with value shares of 18.4% and 10.4%, respectively, in the same year. Flexible Packaging was the most commonly used package material in the US Confectionery sector with a share of 83.7% in 2016. It was followed by Rigid Plastics and Rigid Metal with shares of 7.2% and 5.7%, respectively.
The top five brands in the US Confectionery sector accounted for 10.9% value share, in 2016. Private labels accounted for a 2.7% share by value in the same year. Health & Wellness attributes such as Free From’ and Food Intolerance’ and consumer benefits such as Health Management’ and General Wellbeing’ are the most sought after Health & Wellness claims in the US Confectionery sector.
The report “Country Profile: Confectionery Sector in the US” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: The Hershey Company, Mars, Incorporated, Mondelez International, Inc, Chocoladefabriken Lindt & Sprüngli AG, Perfetti Van Melle SpA, Nestle, Yildiz Holding AS, See`s Candies Inc, Ferrara Candy Company, Inc, Melville Candy Company.
Scope
– The Confectionery sector in the US is forecast to grow at 4.4% CAGR in value terms during 2016-2021
– Per capita consumption of Chocolate and Sugar Confectionery is noticeably high in the US compared to global and regional levels
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
– The Sugar Confectionery market leads the US Confectionery sector in Health & Wellness claims
– Flexible Packaging is the most commonly used package material in the US Confectionery sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.