Country Profile: Dairy & Soy Food Sector in South Africa
Summary
South African Dairy & Soy Food sector accounted for a volume share of 0.9% of the global market and 24.7% of the regional (Middle East & Africa) market in 2016. The sector was valued at CNY 62,264.8 Million (US$4,237.2 Million) in 2016 and is forecast to grow at a CAGR of 4.7% during 2016-2021.Increasing disposable income and growing consumer demand for high protein diets are the key growth drivers for the sector. Per capita consumption of Dairy & Soy Food products stood at 39.6kg when compared to the global and Middle East & Africa levels of 50kg and 45.6kg, respectively in 2016.
Cheese is the largest with value sales of CNY 38,097.1 Million (US$2,592.5 Million) in 2016. Further, it is expected to grow at a CAGR of 4.3% during the forecast period (2016-2021).Meanwhile, the Soymilk & Soy Drinks market is expected to record the fastest CAGR of 15.2% during the same period.
Hypermarkets & Supermarkets is the leading distribution channel in the South African Dairy & Soy Food sector accounting for a total value share of 47.5% in 2016. On-trade transactions accounted for a value share of 29.4% in the distribution of Dairy & Soy Food products in South Africa in the same year. Convenience Stores and Food & Drinks Specialists accounted for value shares of 10.6% and 9.5% respectively, in 2016. Rigid Plastics is the most commonly used packaging material in the South African Dairy & Soy Food sector. In 2016, it accounted for a volume share of 53.4%, followed by Flexible Packaging and Paper & Board with shares of 23.1% and 18.3%, respectively.
Health & Wellness attributes such as Naturally Healthy’ and consumer benefits such as General Wellbeing’ are the most sought after Health & Wellness claims in the South African Dairy & Soy Food sector. South Africa’s GDP per capita grew at a CAGR of 5.6% during 2011-2016 to reach CNY 76,855.4 in 2016. A large young population base coupled with a growing economy will have a positive influence on the Dairy & Soy Food sector.
Clover is the leading brand in the South African Dairy & Soy Food sector. The top five brands in the sector accounted for 43% value share, while private labels held7.4% value share in 2016.
The report “Country Profile: Dairy & Soy Food Sector in South Africa” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following analysis –
– Market Data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category Coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution Data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging Data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: CLOVER S.A. (PTY) LTD , Groupe Lactalis, Groupe Danone S.A., Dairybelle Ltd, Nestle S.A., Wynn-With Milk Farm (Pty) Ltd, Dewfresh Products (Pty) Ltd, Woodlands Dairy, LANCEWOOD HOLDINGS (PTY) LTD, Unilever Plc.
Scope
– The Dairy & Soy Food sector in South Africa is forecast to grow at a CAGR of 4.7% in value terms during 2016-2021
– Per capita consumption in the Milk market is noticeably higher compared to other markets in South Africa
– Hypermarkets & Supermarkets is the largest distribution channel in the South African Dairy & Soy Food sector
– Clover is the leading brand in the South African Dairy & Soy Food sector
– Rigid Plastics is the most commonly used packaging material in the South African Dairy & Soy Food sector.
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.