Country Profile: Ice Cream Sector in South Korea
Summary
South Korean Ice Cream sector accounted for a volume share of 1.4% of the global market and 5.1% of the regional (Asia-Pacific) market in 2016. The sector was valued at ?2,821,163.2 Million (US$2,431.9 Million) in 2016 and is forecast to grow at a CAGR of 1.3% during 2016-2021. Growing economy leading to higher disposable income, rising demand for innovative flavors that offer an indulgent experience are driving the demand for Ice Cream in South Korea. Per capita consumption of Ice Cream products stood at 5.55kg, which is high when compared to the global and Asia-Pacific levels of 3.96kg and 1.66kg, respectively, in 2016.
Impulse Ice Cream – Single Serve was the largest with value sales of ?1,568,726.5 Million (US$1,352.3 Million) in 2016. The market is expected to grow at a CAGR of 0.9% during the forecast period (2016-2021), while the Artisanal Ice Cream market is expected to record the fastest CAGR of 2.4%.
Hypermarkets & Supermarkets account for a leading share in the distribution of Ice Cream products in South Korea. In 2016, Hypermarkets & Supermarkets held 40.9% value share, followed by On-trade transactions with 31.4% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 20.4% and 5.1%, respectively, in the same year. Flexible Packaging is the most commonly used packaging material in the South Korean Ice Cream sector. In 2016, it accounted for a volume share of 78.4%, followed by Rigid Plastics and Paper & Board with volume shares of 13.9% and 7.7%, respectively.
Pollapo is the leading brand in the South Korean Ice Cream sector. The top five brands in the sector accounted for a 23.9% value share, while private labels and artisanal producers held 1% and 1.6% value shares, respectively, in 2016. Food Minus’ is an important Health & Wellness product attribute, while Weight & Shape Management’ is the most sought after consumer benefit in the South Korean Ice Cream sector.
The report “Country Profile: Ice Cream Sector in South Korea” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Binggrae Co., Ltd., Chuchu Bar, Coo & Coo, General Mills, Inc., Haitai Confectionery & Foods Co., Ltd, Lotte Co., Ltd., iZAC, Dunkin` Donuts, Farggi, Weis Frozen Foods.
Scope
– The Ice Cream sector in South Korea is forecast to grow at 1.3% CAGR in value terms during 2016-2021
– Per capita consumption in the Impulse Ice Cream – Single Serve market is noticeably higher compared to other markets in South Korea
– Hypermarkets & Supermarkets is the largest distribution channel in the South Korean Ice Cream sector
– Pollapo is the leading brand by value, while Papico leads in volume terms in the South Korean Ice Cream sector
– Flexible Packaging is the most commonly used package material in the South Korean Ice Cream sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.