Country Profile: Seasonings, Dressings & Sauces sector in South Africa
Summary
South African Seasonings, Dressings & Sauces sector accounted for a volume share of 0.32% of the global market and 97.9% of the regional (Middle East & Africa) market, in 2016. The urge for new taste flavour among consumers is one of the major reasons for the increasing demand of Seasoning, Dressings & Sauces in the country. The demand for seasonings, dressings and sauces in South Africa is expected to increase and, consequently, its volume share in the Middle East & Africa region will rise from 2.13% in 2016 to 2.29% by 2021.
Seasonings, Dressings & Sauces sector is valued at R47, 286.4 million (US$729 million) in 2016 and is expected to grow at a CAGR of 6.6% during 2016-2021. Per capita consumption stood at 2.54kg when compared to the global and Middle East & Africa levels of 4.51kg and 2.43kg, respectively, in 2016.
Hypermarkets & Supermarkets is the leading distribution channel in the South African Seasonings, Dressings & Sauces sector, accounting for a total value share of 55.7% in 2016. The share of all major distribution channels increased marginally from 2011 levels.
The South African Seasonings, Dressings & Sauces sector is partly consolidated with the top five players accounting for 42.1% of the market share by value in 2016. Private labels accounted for 14.4% share by value in the same year.
Health & Wellness attributes such as Food Minus’ and consumer benefits such as Health Management’ are the most sought after Health & Wellness claims in the South African Seasonings, Dressings & Sauces sector.
The report “Country Profile: Seasonings, Dressings & Sauces sector in South Africa” provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: Consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Companies mentioned in this report: Tiger Brands Limited, Unilever Plc, FOODCORP GROUP PTY LTD, Paarman Foods, Nestle S.A., Famous Brands, The Kraft Heinz Company, Tiger Brands Limited, The J.M. Smucker Company, Nando`s, McIlhenny Company.
Scope
– The Seasonings, Dressings & Sauces sector in South Africa is forecast to grow at 7.6% CAGR in value terms during 2016-2021
– The per capita consumption of Herbs, Spices & Seasonings in South Africa is higher than the Middle East & African level
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and, Food & Drinks Specialists
– All Gold the leading brand in the South African Seasonings, Dressings & Sauces sector in both value and volume terms
– Glass is the most commonly used packaging material in the South African Seasonings, Dressings & Sauces sector
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces sector products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.