Country Profile: Spirits Sector in Australia
Summary
Australian Spirits sector accounted for a volume share of 0.33% of the global market and 0.53% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 8.5% during 2016-2021. Rising household discretionary income and demand for increasing premium and high quality spirits are driving the growth of the sector. Per capita consumption stood at 4.3 liters compared to the global and Asia-Pacific levels of 6.4 liters and 6.2 liters, respectively, in 2016.
Whiskey was the largest with value sales of A$6,403.9 Million (US$4,763.9 Million) in 2016. Specialty Spirits is expected to grow the fastest at a CAGR of 14.7% compared to Brandy, Liqueurs, Rum (10.6%), Gin & Genever, Tequila & Mezcal, Vodka (11.2%), and Liqueurs.
Hypermarkets & Supermarkets accounted for the leading share of 39.7% in the distribution of Spirits in Australia, in 2016. On-trade transactions accounted for a share of 30.4% in the same year. It was followed by Food & Drinks Specialists and eRetailers with volume shares of 23.3% and 2.7%, respectively, in the same year. Glass is the most commonly used package material in the Australian Spirits sector. In 2016, it accounted for a volume share of 99.8%, followed by Rigid Plastics with a share of 0.2% respectively.
Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Australian consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for a 55% share in 2016.
Jack Daniel’s is the leading volume brand in the Australian Spirits sector. The top five brands in the Australian Spirits sector accounted for 36.2% volume share in 2016.
The report “Country Profile: Spirits Sector in Australia” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.
Companies mentioned in this report: Jack Daniel’s , Amarula, Father O’Learys, Mozart Chocolate Cream, Kahlua, Baitz, Smirnoff , Bundaberg , Johnnie Walker , Baileys , Gordon’s , Evan Williams , Chivas Regal , Vat 69 , Jägermeister , Glen Grant.
Scope
– The Spirits sector in Australia is forecast to grow at 8.5% CAGR in value terms during 2016-2021
– Per capita consumption of Whiskey is high in Australia compared to global and regional levels
– Hypermarkets & Supermarkets is the largest distribution channel in the Australian Spirts sector
– Jack Daniel’s accounts for the leading share in the Australian Spirits sector
– Glass is the most commonly used package material in the Australian Spirits sector.
Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.