Country Profile: Spirits Sector in Austria

2017-08-02
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Published : Aug-2017
No. of Pages : 115
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Country Profile: Spirits Sector in Austria

Summary

Austrian Spirits sector accounted for a volume share of 0.12% of the global market and 1.54% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.4% during 2016-2021. Improving economic activity boosted by fiscal reforms and the subsequent rise in disposable incomes is prompting consumers to enjoy indulging in new and elevated experiences such as drinking with friends and family. Per capita consumption stood at 3.5 liters compared to the global and Western Europe levels of 5 liters and 4.8 liters, respectively, in 2016.

Liqueur was the largest with value sales of €743.1 Million (US$821.5 Million) in 2016. Gin & Genever is expected to grow the fastest at a CAGR of 3.4% compared to Brandy, Liqueurs, Rum (2%), Specialty Spirits, Tequila & Mezcal (2.2%), Vodka and Whiskey.

On-trade transactions accounted for the largest volume share of 39% in the distribution of Spirits. It was followed by Food & Drinks Specialists and Hypermarkets & Supermarkets with shares of 27.3% and 21.1%, respectively, in the same year. Glass is the most commonly used package material in the Austrian Spirits sector. In 2016, it accounted for a volume share of 96.4%, followed by Rigid Plastics and Rigid Metal with shares of 3.5% and 0.1% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Austrian consumers who attended Upper Secondary school. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for a 49.2% share in 2016.

The top five brands in the Austrian Spirits sector accounted for 25.6% value share in 2016. Private labels accounted for 13% share by value in the same year.

The report “Country Profile: Spirits Sector in Austria” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Bacardi-Martini GmbH, Diageo Capital plc, Henkell & Co. Sektkellerei KG, Hofer KG, Kirin Holdings, Lidl Austria GmbH, MARKANT CORP, Pernod Ricard S.A., REWE Austria Touristik GmbH.

Scope

– The Spirits sector in Austria is forecast to grow at 2.4% CAGR in value terms during 2016-2021
– The Gin & Genever market is forecast to register the fastest growth during 2016-2021
– On-trade transactions accounted for the leading share in the distribution of Spirits in Austria
– Eristoff accounts for the leading share in the Austrian Spirits sector
– Glass is the most commonly used package material in the Austrian Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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