Country Profile: Spirits Sector in Brazil

2017-08-08
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Published : Aug-2017
No. of Pages : 109
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Country Profile: Spirits Sector in Brazil

Summary

Brazilian Spirits sector accounted for a volume share of 5.6% of the global market and 73.6% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 3.3% during 2016-2021. Improving economy coupled with a large base of young adult population which is a major consumer segment for Spirits is driving the sector in the country. Per capita consumption stood at 9.0 liters compared to the global and Latin America levels of 6.4 liters and 6.7 liters, respectively, in 2016.

Specialty Spirits was the largest with value sales of R$48,984.2 Million (US$14,050.4 Million) in 2016. Whiskey is expected to grow the fastest at a CAGR of 10.6% compared to Vodka, Brandy, Gin & Genever, Liqueurs (4.5%), Rum and Tequila & Mezcal.

Food & Drinks Specialists accounted for the largest volume share of 33.2% in the distribution of Spirits. It was followed by On-trade transactions and Hypermarkets & Supermarkets with shares of 29.7% and 27.4%, respectively, in the same year. Glass is the most commonly used package material in the Brazilian Spirits sector. In 2016, it accounted for a volume share of 99.94%, followed by Rigid Metal and Rigid Plastics with shares of 0.05% and 0.01% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Brazilian consumers who received Tertiary education. In terms of consumption by age group, Older Young Adults and Pre-Mid-Lifers together accounted for 49.1% share in 2016.

The top five brands in the Brazilian Spirits sector accounted for volume share of 29% in 2016. Private labels accounted for 3.3% share by volume in the same year.

The report “Country Profile: Spirits Sector in Brazil” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Companhia Muller De Bebidas, IRB Tatuzinho 3 Fazendas Ltda, Engarrafamento Pitu Ltda., Industria De Bebidas Paris Ltda, Diageo PLC, UK, Oncinha Beverage Factory, H.W. Schlichte, Davide Campari-Milano S.p.A., Bacardi Limited, Marie Brizard Wine & Spirits SA.

Scope

– The Brazilian Spirits sector is forecast to register overall value growth of 9.6% during 2016-2021.
– Specialty Spirits is the largest market in value and volume terms in the Brazilian Spirits sector.
– The Whiskey market is forecast to register the fastest growth during 2016-2021.
– Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits.
– Cachaça 51 is the leading brand by volume in 2016.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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