Image Recognition in CPG Market by Component (Hardware, Solutions & Services), Application (Inventory Analysis, Product and Shelf Monitoring Analysis & Gauging Emotions), Deployment Mode, End User (Online & Offline), and Region – Global Forecast to 2025

2020-09-11
Price :
Published : Sep-2020
No. of Pages : 209

“Need for efficient and profitable retail execution processes with adherence to compliance standards expected to drive the growth of the image recognition in CPG market”

The global image recognition in CPG market size is expected to grow from an estimated value of USD 1.4 billion in 2020 to USD 3.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.7 % from 2020 to 2025. The image recognition in CPG industry is driven by various factors, such as Increased in the need for efficient and profitable retail execution processes with adherence to compliance standards and technological advancements to boost the adoption of image recognition in CPG market across the globe during the forecast period.However, High installation cost of image recognition services can hinder the growth.

Services segment to grow at a higher CAGR during the forecast period

Services for the image recognition in CPG market include implementation, deployment, product upgrades, maintenance, and consulting. Increase in the adoption of image recognition software has led to the growth of such services, which help CPG companies to increase overall revenue and enhance performance. Vendors in the image recognition in CPG market sometimes provide services via channel partners; these partners can help strengthen the geographical reach of solution vendors and improve the cost-effectiveness of their software. The growing demand for rich media is expected to drive companies, such as LTU Technologies, and Catchoom, to offer integrated training services, professional services, and support and maintenance services

Hardware segment to account for a higher market share during the forecast period

This segment includes image sensors integrated with cameras. Hardware is an integral part of image recognition technology in the CPG market. Many companies like IBM and Qualcomm provide their company made sensors which help detect products, shelf life and even trends. For instance, Qualcomm offers the Vision Intelligence 400 platform that is built with powerful image processing and ML for smart camera products; it performs face detection, face recognition, product classification, and license plate recognition.

Asia Pacific to grow at the highest rate during the forecast period

The image recognition in CPG market in Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. North America accounts for the highest share in the image recognition in CPG market in 2020. The factors supplementing this growth are the region’s stable economy, early adoption of technologies, and the presence of major image recognition in CPG vendors, such as IBM, AWS, Google, and Microsoft.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the image recognition in CPG market.

  • By company type: Tier 1:23%, Tier 2:27%, and Tier 3:50%
  • By designation: C-level:48%, Directors:31%, and Others:21%
  • By region: North America: 26%, Europe: 28%, APAC:30%, MEA:10% and Latin America: 6%

Major vendors offering image recognition in CPG market across the globe are IBM (US), Google (US), Qualcomm (US), Microsoft (US), AWS (US), Trax (Singapore), Catchoom (Spain), Slyce (US), LTU Tech (France), Imagga (Bulgaria), Vispera(Turkey), Blippar(UK), Ricoh innovations (US), Clarifai(US), Deepomatic (France), Wikitude (Austria), Huawei (China), Honeywell (US), Toshiba (Japan), Oracle (US).

The study includes an in-depth competitive analysis of the key players in the image recognition in CPGmarket, with their company profiles, recent developments, and key market strategies.

Research coverage

The market study covers the image recognition in CPG market size across segments. It aims at estimating the market size and growth potential of this market across different segments: component, application, deployment, end user type and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall image recognition in CPG market and the sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Filed in: Information Technology
Publisher : marketsandmarkets
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