Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global Forecast to 2024

2020-01-22
Price :
Published : Jan-2020
No. of Pages : 154

“Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising to drive the growth of the mobile marketing market”

The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period.Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising for enhancing mobile marketing are expected to drive the growth of the market across the globe. However, security and privacy concerns for confidential data and complications in the implementation of mobile marketing platform are expected to restrict the growth of the market across the globe.

“Services segment to grow at the highest CAGR during the forecast period”

The services segment is projected to grow at the highest CAGR during the forecast period. Services form an integral part of the mobile marketing life cycle. They assist in carrying out software functionalities, ranging from deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The services segment of the mobile marketing market is expected to have a promising future due to various integration of marketing applications. Services help organizations in building successful customer relationships by continuously supporting them through their business tenure. They also benefit organizations by enhancing marketing project execution and streamlining marketing operations.

“SMEs segment to lead the mobile marketing market in 2019”

SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from using traditional marketing to digital marketing, and a majority of their marketing expenditure now goes into digital marketing channels.The mobile marketing platform market in the SMEs segment is expected to gain traction in the years to come, as more vendors would come up with different mobile marketing platforms to cater to the demands of the SMEs.

“Telecom and IT segment to grow at the highest CAGR during the forecast period”

Mobile marketing solutions have been finding their way into the telecom and IT vertical for the last 10 years. Telecommunications companies use mobile marketing as a channel to communicate with their customers to enhance customer loyalty, increase brand awareness, and consistently generate revenue. SMS, MMS, and mobile emails have been widely used by telecom and IT vertical. Location-based marketing is also gaining traction in this vertical, as telecommunications companies now tend to send offers and promotions based on customers’ location.

“North America to lead the mobile marketing market in 2019”

North America is estimated to be the largest market size contributor in 2019, and the trend is expected to continue during the forecast period due to the rapid adoption of mobile marketing platform and services among enterprises in this region. North America has been an early adopter and a host to innovative initiatives for advanced technologies. Moreover, there is a significant rise in automated marketing spending by organizations due to increasing competition faced by these organizations to achieve new customers, satisfy old customers, and retain these customers. Most mobile marketing platform vendors, including the major players,such as Adobe, Airship, Braze, Swrve, and Oracle, have a direct or an indirect presence in this region via distributors, and resellers. The major mobile marketing vendors in North America have adopted several strategies to enhance their existing product portfolio and expand their presence in the mobile marketing market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the mobile marketing market.

  • By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
  • By Designation: C-level – 38%, Directors – 30%, and Others – 32%
  • By Region: North America – 40%,Europe– 15%, APAC– 35%,MEA – 5%, and Latin America– 5%

Major vendors of mobile marketing platform and services include Airship (US), Swrve Inc. (US), Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, L.P. (US), Localytics (US), Oracle (US), Salesforce (US), SAP (Germany), Marketo (US), Pyze Inc. (US), Follow Analytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK), MoEngage (UK Punchh (US), Sailthru (US), Leanplum (US), and Netcore Solutions (India).

The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research coverage

The market study covers the mobile marketing market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on components (platform and services), channels, organization sizes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall mobile marketing market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Filed in: Information Technology
Publisher : marketsandmarkets
More Reports
Title Price Buy Now

Security Information and Event Management Market by Component, Application, Deployment Mode, Organization Size, Vertical (Information, Finance and Insurance, Healthcare and Social Assistance, Utilities), and Region – Global Forecast to 2025

The security information and event management market is expected to grow at a CAGR of 5.5% during the forecast period due to the push from regulatory bodies across the globe and increase in adoption of cyber security solutions. The global Security Information and Event Management (SIEM) market size is expected to grow from USD 4.2 billion in 2020 to USD 5.5 billion by 2025, at a CAGR of 5.5% during the forecast period. The need for continuous monitoring and incident response, adhering to compliance requirements, gaining and maintaining certifications, and managing and retaining logs are the primary factors to drive the demand for the SIEM market during the forecast period. Cloud segment to hold a higher market share during the forecast period SIEM solutions are deployed using two ......
$4950

Gesture Recognition and Touchless Sensing Market by Technology (Touch-Based and Touchless), Product (Sanitary Equipment, Touchless Biometric), Type (Online, Offline) Industry and Geography – Global Forecast to 2025

“Gesture recognition market to grow at CAGR of 27.0% whereas touchless sensing market to grow at a CAGR of 13.2% from 2020 to 2025” The gesture recognition market is projected to reach USD 32.3 billion in 2025 from USD 9.8 billion in 2020, at a CAGR of 27.0%. Major drivers for the gesture recognition market’s growth are increasing demand for connectivity in automotive industry, low technical complexity and advanced user experience and increasing digitization across several industries. Further, integration of multiple technologies with gesture control will create opportunities for gesture recognition market. The major restraint for the market is high power consumption by the gesture-enabled products. Complex framework for manufacturers pose a major challenge to this market. The ......
$4950

Middle East and Africa (MEA) Wi-Fi as a Service (WaaS) Market by Solution (Access Points and WLAN Controllers), Service (Professional and Managed Services), Location Type (Indoor and Outdoor), Organization Size, End User, and Country – Forecast to 2025

“As a service model saves 20-25% Capital Expenditure (CAPEX) % and 80-90% Operational Expenditure (OPEX)” The Middle East and Africa (MEA) Wi-Fi as a Service (WaaS) market size is projected to grow from USD 336 million in 2020 to USD 1094 million by 2025, at a Compound Annual Growth Rate (CAGR) of 26.6% during the forecast period. The major factors driving the growth of the MEA WaaS market include smartphone penetration across enterprises andvprevalent of Internet of Things (IoT) across manufacturig, oil and gas retail, and healthcare sectors. The limited backhual bandwidth connectivity is expected to pose as a restraining factor for the growth of MEA WaaS market. Managed services segment to grow at a higher CAGR during the forecast period Managed services manage end-to-end......
$4950

Carbon Footprint Management Market by Component (Solution and Services), Service (Consulting, and Integration and Deployment), Vertical (Manufacturing, Energy and Utilities, and Transportation and Logistics), and Region – Global Forecast to 2025

The global carbon footprint management market size to grow at a CAGR of 6.2% during the forecast period The global carbon footprint management market size is expected to grow from USD 9.0 billion in 2020 to USD 12.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 6.2% during the forecast period. To reduce the carbon emissions and reach new levels of efficiency and accuracy, organizations need real-time visibility of carbon footprint of their business operations. Hence, the demand for carbon footprint solution and services is increasing rapidly. The increasing government regulations and initiatives for reducing carbon emissions are expected to increased the demand fo the carbon footprint solution in the near future.. Solution segment to lead the carbon footprint management......
$4950

Gamification Market by Component (Solution and Services), Deployment (Cloud and On-premises), Organization Size (SMEs and Large Enterprises), Application, End-User (Enterprise-Driven and Consumer-Driven), Vertical, and Region – Global Forecast to 2025

The growing need to drive employee engagement via offering rewards and recognition drives the market Gamification is acting as an increasing trend of employee engagement that helps employees reach specific goals and objectives. The employee plays a game that offers points, status, and rewards with improving the skills and achieving goals or objectives of the company. Gamification provides rewards and recognition to the employees in the organization, makes them visible in the organization network, and boosts their confidence. The gamification market size is projected to grow from USD 9.1 billion in 2020 to USD 30.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 27.4% during the forecast period. The major factors driving the growth of the gamification market include rewards a......
$4950

Verge Genomics – Tech Innovator Profile

Verge Genomics - Tech Innovator Profile Summary Verge Genomics is an AI-driven biopharmaceutical drug discovery company which applies patient genomes, epigenomics, and gene expression for identifying novel effective drugs, stratify patient subpopulations, and therapeutic gene targets for accelerating clinical success. Scope The report provides information and insights into Verge Genomics's, including - - Overview of the company and its product offering - Detailed insight into its business model, company type and headquarter - Information on funding - Biography of top management Reasons to Buy - Gain insights into Verge's business operations. - Gain insights into funding and partnerships - Gain understanding about its technology focus.......
$350

Precision Farming Market by Technology (Guidance, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Variable Rate Application), Offering (Hardware—Sensors, GPS, Yield Monitors; Software; Services) and Geography – Global Forecast to 2025

Precision farming market anticipated to grow at CAGR of 12.7% from 2020 to 2025. The precision farming market is expected to grow from USD 7.0 billion in 2020 to USD 12.8 billion by 2025, at a CAGR of 12.7%. Major drivers for the precision farming market include the high demand for agricultural products due to population growth, increased adoption of VRT, remote sensing and guidance technologies by worldwide farmers, substantial cost cutting achieved by the implementation of modern agricultural techniques, and strong government support for promoting the use of precision farming techniques. Major restraints for the precision farming market include the high upfront cost of modern agriculture equipment and the limited technical knowledge and skills of farmers or growers. Precision farming ......
$5650

Tech, Media, & Telecom Trends 2020 – Updated for the impact of COVID-19 – Thematic Research

Tech, Media, & Telecom Trends 2020 - Updated for the impact of COVID-19 - Thematic Research Summary COVID-19 is by far the most significant theme to affect the technology industry in 2020. It will put incredible strain on the world economy, which will be effectively halted for 3 months or more. It is effectively a stress test on companies' ability to cope with extreme shocks. COVID-19 will test the financial robustness of companies. Many companies will not survive this initial phase. Almost all others will suffer significant drop in revenues. As the world enters lockdown, offices are closing, forcing desk-based staff to work at home. There will be many consequences for the IT industry, some sectors of which will perform better than others. Some will fare relatively well in the short ter......
$1950

Journera – Tech Innovator Profile

Journera - Tech Innovator Profile Summary Founded in 2016, Journera is a travel technology company that offers a secure, real-time data exchange platform to deliver a seamless travel experience Scope The report provides information and insights into Journera's, including - - Overview of the company and its product offering - Detailed insight into its business model, company type and headquarter - Information on funding - Biography of top management Reasons to Buy - Gain insights into Jurnera's business operations. - Gain insights into funding and partnerships - Gain understanding about its technology focus.......
$350

Travelstop – Tech Innovator Profile

Travelstop - Tech Innovator Profile Summary Founded in 2018, Travelstop is a travel and expense management startup that offers easy-to-use tools that help streamline business travel bookings processes, automate expense reporting, and generate meaningful business travel insights Scope The report provides information and insights into Travelstop's, including - - Overview of the company and its product offering - Detailed insight into its business model, company type and headquarter - Information on funding - Biography of top management Reasons to Buy - Gain insights into Travelstop's business operations. - Gain insights into funding and partnerships - Gain understanding about its technology focus.......
$350
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy