Country Profile: Meat sector in Malaysia

Published : Apr-2017

No. of Pages : 98

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Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Malaysia in its regional context 3
3.1. Malaysia's market share in the Global and APAC Meat sectors 3
3.2. Malaysia compared to other major countries in the APAC region 4
4. Market size analysis - Meat Sector 5
4.1. Value and volume analysis - Meat sector in Malaysia 5
4.2. Per capita consumption analysis -Malaysia compared to the global and APAC region 6
4.3. Extent to which consumers are trading up/down in the Malaysian Meat sector 7
4.4. Market size analysis by Meat markets 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market Analysis: Ambient Meat 11
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 12
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 15
5.5. Market Analysis: Cooked Meats - Counter 18
5.6. Market Analysis: Cooked Meats - Packaged 19
5.7. Market Analysis: Fresh Meat (Counter) 22
5.8. Market Analysis: Frozen Meat 25
6. Distribution analysis 28
6.1. Distribution channel share analysis: Meat 28
6.2. Distribution channel share analysis: Ambient Meat 29
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 30
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 31
6.5. Distribution channel share analysis: Cooked Meats - Counter 32
6.6. Distribution channel share analysis: Cooked Meats - Packaged 33
6.7. Distribution channel share analysis: Fresh Meat (Counter) 34
6.8. Distribution channel share analysis: Frozen Meat 35
7. Competitive landscape 36
7.1. Brand share analysis by sector 36
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 43
7.3.1. Chilled Raw Packaged Meat - Processed 43
7.3.2. Cooked Meats - Packaged 45
7.3.3. Fresh Meat (Counter) 46
7.3.4. Frozen Meat 47
7.4. Private label share analysis 48
8. Packaging analysis 50
8.1. Packaging share and growth analysis by packaging material in the Meat sector 50
8.2. Packaging share analysis by packaging material in Meat markets 51
8.3. Packaging share and growth analysis by container type in the Meat sector 52
8.4. Packaging share analysis by container type in Meat markets 53
8.5. Packaging share and growth analysis by closure type in the Meat sector 54
8.6. Packaging share analysis by closure type in Meat markets 55
8.7. Packaging share and growth analysis by outer type in the Meat sector 56
8.8. Packaging share analysis by outer type in Meat markets 57
9. Macroeconomic analysis 58
9.1. GDP per Capita 61
9.2. Population and population growth 62
9.3. Consumer Price Index 63
9.4. Population breakdown by age 64
10. Methodology 65
11. Definitions 66
12. Appendix 70
13. About GlobalData 86
14. Disclaimer 87
15. Contact Us 88

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Brand Value and Volume- Meat Sector 37
Table 3: Brand Value and Volume- Ambient Meat Market 38
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 39
Table 5: Brand Value and Volume- Cooked Meats - Packaged Market 40
Table 6: Brand Value and Volume- Fresh Meat (Counter) Market 41
Table 7: Brand Value and Volume- Frozen Meat Market 42
Table 8: Brand Value and Volume- Bacon Category 43
Table 9: Brand Value and Volume- Burgers & Grills Category 43
Table 10: Brand Value and Volume- Coated Portions Category 43
Table 11: Brand Value and Volume- Meatballs Category 44
Table 12: Brand Value and Volume- Sausages Category 44
Table 13: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category 45
Table 14: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category 45
Table 15: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category 45
Table 16: Brand Value and Volume- Pork (Cooked Meats - Packaged) category 45
Table 17: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category 46
Table 18: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 46
Table 19: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 46
Table 20: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 46
Table 21: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 46
Table 22: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 47
Table 23: Brand Value and Volume- Frozen Processed Meat Category 47
Table 24: Market Definitions 66
Table 25: Category Definitions 67
Table 26: Category Definitions 68
Table 27: Channel Definitions 69
Table 28: Market Value for Ambient Meat - by category (RM Million), 2011-2021 70
Table 29: Market Value for Chilled Raw Packaged Meat - Processed -by category (RM Million), 2011-2021 70
Table 30: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (RM Million), 2011-2021 71
Table 31: Market Value for Cooked Meats - Counter-by category (RM Million), 2011-2021 71
Table 32: Market Value for Cooked Meats - Packaged-by category (RM Million), 2011-2021 72
Table 33: Market Value for Fresh Meat (Counter)-by category (RM Million), 2011-2021 72
Table 34: Market Value for Frozen Meat-by category (RM Million), 2011-2021 73
Table 35: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 73
Table 36: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 74
Table 37: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 74
Table 38: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021 75
Table 39: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 75
Table 40: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 76
Table 41: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 76
Table 42: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 77
Table 43: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 77
Table 44: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 78
Table 45: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021 78
Table 46: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021 79
Table 47: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 80
Table 48: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 80
Table 49: Components of change-by Market 81
Table 50: Meat Sales Distribution in Malaysia-by Market (RM Million), 2016 82
Table 51: Packaging Material (in Million pack units) 83
Table 52: Container Type (in Million pack units) 83
Table 53: Closure Type (in Million pack units) 83
Table 54: Outer Type (in Million pack units) 84
Table 55: Exchange Rates: (US$-RM), 2011-2021 84
Table 56: GDP Per Capita (RM) 84
Table 57: Population 85
Table 58: Consumer Price Index 85
Table 59: Age Profile (Millions of Persons) 85

List of Figures
Figure 1: Value share of Malaysia in the global and APAC Meat sector, 2011-2021 3
Figure 2: Malaysia compared other top four countries - market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Malaysia compared to global and APAC average, 2011-2021 6
Figure 5: Degree of trading up/down in the Malaysian Meat sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Malaysia compared to global and APAC average, 2016 10
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 12
Figure 10: Value analysis by categories, 2011-2021 13
Figure 11: Volume analysis by categories, 2011-2021 14
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 15
Figure 13: Value analysis by categories, 2011-2021 16
Figure 14: Volume analysis by categories, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 18
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 19
Figure 17: Value analysis by categories, 2011-2021 20
Figure 18: Volume analysis by categories, 2011-2021 21
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22
Figure 20: Value analysis by categories, 2011-2021 23
Figure 21: Volume analysis by categories, 2011-2021 24
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25
Figure 23: Value analysis by categories, 2011-2021 26
Figure 24: Volume analysis by categories, 2011-2021 27
Figure 25: Distribution channel share, Meat, 2011-2016 28
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 30
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 31
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016 32
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016 33
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35
Figure 33: Leading brands in the Malaysian Meat sector, value and volume share, 2016 36
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 39
Figure 36: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016 40
Figure 37: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41
Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 42
Figure 39: Private label penetration by markets (value terms), 2016 48
Figure 40: Growth analysis, private label and brands, (2011-2016) 49
Figure 41: Packaging share and growth analysis by packaging material, 2011-2021 50
Figure 42: Use of packaging material by markets (in pack units), 2016 51
Figure 43: Packaging share and growth analysis by container type, 2011-2021 52
Figure 44: Use of container type by markets (in pack units), 2016 53
Figure 45: Packaging share and growth analysis by closure type, 2011-2021 54
Figure 46: Use of closure type by markets (in pack units), 2016 55
Figure 47: Packaging share and growth analysis by outer type, 2011-2021 56
Figure 48: Use of outer type by markets (in pack units), 2016 57
Figure 49.1: Relative comparison of countries based on PEST analysis 58
Figure 49.2: Relative comparison of countries based on PEST analysis 59
Figure 49.3: Relative comparison of countries based on PEST analysis 60
Figure 50: Malaysia's GDP per capita, 2011-2016 61
Figure 51: Population growth in Malaysia, 2011-2016 62
Figure 52: Consumer Price Index, Malaysia, 2010-2016 63
Figure 53: Age Profile, Malaysia, 2016 64
Figure 54: About GlobalData 86

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