Published : Mar-2017
No. of Pages : 79
1. REPORT SCOPE 1
2. EXECUTIVE SUMMARY 2
3. DENMARK IN ITS REGIONAL CONTEXT 4
3.1. DENMARK'S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 4
3.2. DENMARK COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 5
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 6
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN DENMARK 6
4.2. PER CAPITA CONSUMPTION ANALYSIS - DENMARK COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 7
4.3. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 8
4.4. GROWTH ANALYSIS BY MARKETS 9
5. MARKET AND CATEGORY ANALYSIS 10
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 10
5.2. MARKET ANALYSIS: MEAL KITS 11
5.3. MARKET ANALYSIS: PIZZA 14
5.4. MARKET ANALYSIS: READY MEALS 16
6. DISTRIBUTION ANALYSIS 19
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 19
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 20
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 21
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 22
7. COMPETITIVE LANDSCAPE 23
7.1. BRAND SHARE ANALYSIS BY SECTOR 23
7.2. BRAND SHARE ANALYSIS BY MARKETS 25
7.3. BRAND SHARE ANALYSIS BY CATEGORY 29
7.3.1. Meal Kits 29
7.3.2. Pizza 30
7.3.3. Ready Meals 30
7.4. PRIVATE LABEL SHARE ANALYSIS 32
8. HEALTH & WELLNESS ANALYSIS 34
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 34
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 35
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 36
9. PACKAGING ANALYSIS 37
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 37
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 38
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 39
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 40
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 41
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 42
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 43
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 44
10. MACROECONOMIC ANALYSIS 45
10.1. GDP PER CAPITA 48
10.2. POPULATION AND POPULATION GROWTH 49
10.3. CONSUMER PRICE INDEX 50
10.4. POPULATION BREAKDOWN BY AGE 51
11. METHODOLOGY 52
12. DEFINITIONS 53
13. APPENDIX 64
14. ABOUT GLOBALDATA 72
15. DISCLAIMER 73
16. CONTACT US 74
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 9
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 24
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 25
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 26
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 28
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 29
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 29
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 29
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 30
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 30
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 30
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 30
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 31
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 31
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 45
TABLE 16: MARKET DEFINITIONS 53
TABLE 17: CATEGORY DEFINITIONS 53
TABLE 18: CHANNEL DEFINITIONS 55
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 56
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 57
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 58
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 59
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 60
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 61
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 62
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 63
TABLE 27: MARKET VALUE-BY CATEGORY 2011-2021 (KRMILLION) 64
TABLE 28:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLION) 65
TABLE 29: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021 66
TABLE 30: PREPARED MEALS SALES DISTRIBUTION IN DENMARK-BY MARKET (KR MILLION) 2016 67
TABLE 31: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN DENMARK (KR MILLION) 67
TABLE 32: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN DENMARK (KR MILLION) 68
TABLE 33: PACKAGING MATERIAL (IN MILLION PACK UNITS) 68
TABLE 34: CONTAINER TYPE (IN MILLION PACK UNITS) 69
TABLE 35: CLOSURE TYPE (IN MILLION PACK UNITS) 69
TABLE 36: OUTER TYPE (IN MILLION PACK UNITS) 70
TABLE 37: EXCHANGE RATES: US$-KR, 2011-2021 70
TABLE 38: GDP PER CAPITA (KR) 70
TABLE 39: POPULATION 70
TABLE 40: CONSUMER PRICE INDEX 71
TABLE 41: AGE PROFILE (MILLIONS OF PERSONS) 71
List of Figures
FIGURE 1: VALUE SHARE OF DENMARK IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 4
FIGURE 2: DENMARK COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 5
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 6
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-DENMARK COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 7
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 8
FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-DENMARK COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION 10
FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 11
FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 12
FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 13
FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 14
FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15
FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 15
FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 16
FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 19
FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 20
FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 21
FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 22
FIGURE 20: LEADING BRANDS IN THE DANISH PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 23
FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 25
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 26
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 27
FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 32
FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 33
FIGURE 26: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 34
FIGURE 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES, 2016 35
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 36
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 37
FIGURE 30: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 38
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 39
FIGURE 32: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 40
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 41
FIGURE 34: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 42
FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 43
FIGURE 36: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 44
FIGURE 37: DENMARK'S GDP PER CAPITA, 2011-2016 48
FIGURE 38: POPULATION GROWTH IN DENMARK, 2011-2016 49
FIGURE 39: CONSUMER PRICE INDEX, DENMARK, 2011-2016 50
FIGURE 40: AGE PROFILE, DENMARK, 2016 51
