Published : Aug-2017
No. of Pages : 73
1. Report Scope 1
2. Executive summary 2
3. Hong Kong in the global and regional context 3
3.1. Hong Kong's share in the Global and Asia-Pacific Wine sector 3
3.2. Hong Kong compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Hong Kong 5
4.2. Per capita consumption - Hong Kong compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 28
7.3.1. Fortified Wine 28
7.3.2. Sparkling Wine 29
7.3.3. Still Wine 30
8. Packaging analysis 32
8.1. Packaging share and growth analysis by package material 32
8.2. Packaging share analysis by package material 33
8.3. Packaging share and growth analysis by pack type 34
8.4. Packaging share analysis by pack type 35
8.5. Packaging share and growth analysis by closure type 36
8.6. Packaging share analysis by closure type 37
8.7. Packaging share and growth analysis by primary outer type 38
8.8. Packaging share analysis by primary outer type 39
9. Macroeconomic analysis 40
9.1. GDP per Capita 43
9.2. Population and population growth 44
9.3. Consumer Price Index 45
9.4. Population breakdown by age 46
10. Consumergraphics 47
10.1. Consumption by Gender 47
10.2. Consumption by Age 48
10.3. Consumption by Education 49
10.4. Consumption by Degree of Urbanization 50
11. Methodology 51
12. Definitions 52
13. Appendix 55
14. About GlobalData 65
15. Disclaimer 66
16. Contact Us 67
List of Tables
Table 1: Volume share of Hong Kong in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 22
Table 10: Brand Volume - Fortified Wine market, 2016 24
Table 11: Brand Volume - Sparkling Wine market, 2016 25
Table 12: Brand Volume - Still Wine market, 2016 26
Table 13: Brand Volume - Sherry category 28
Table 14: Brand Volume - Vermouth category, 2016 28
Table 15: Brand Volume - Champagne category, 2016 29
Table 16: Brand Volume - Other Sparkling Wine category, 2016 29
Table 17: Brand Volume - Red Wine category, 2016 30
Table 18: Brand Volume - Rose Wine category, 2016 31
Table 19: Brand Volume - White Wine category, 2016 31
Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 47
Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 48
Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 49
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 50
Table 24: Market Definitions 52
Table 25: Category Definitions 53
Table 26: Channel Definitions 54
Table 27: Market Value for Fortified Wine - by category (HK$ Million) 2011-2021 55
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 56
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 56
Table 30: Market Value for Sparkling Wine - by category (HK$ Million) 2011-2021 57
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 57
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 58
Table 33: Market Value for Still Wine - by category (HK$ Million) 2011-2021 58
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021 59
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021 59
Table 36: Components of change - by Market 60
Table 37: Wine Sales Distribution in Hong Kong - by Markets (Million Liters), 2016 60
Table 38: Package Material (in Million pack units) 61
Table 39: Pack Type (in Million pack units) 61
Table 40: Closure Type (in Million pack units) 61
Table 41: Primary Outer Type (in Million pack units) 62
Table 42: Exchange Rates: (US$-HK$), 2011-2021 63
Table 43: GDP Per Capita (HK$) 63
Table 44: Population 63
Table 45: Consumer Price Index 63
Table 46: Age Profile (Millions of Persons) 64
List of Figures
Figure 1: Hong Kong compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Hong Kong compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in Hong Kong's Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Hong Kong compared to global and Asia-Pacific average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in Hong Kong's Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 24
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 25
Figure 17: Leading brands in the Still Wine market, volume share, 2016 26
Figure 18: Packaging share and growth analysis by package material, 2011-2021 32
Figure 19: Use of package material by markets (in pack units), 2016 33
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 34
Figure 21: Use of pack type by markets (in pack units), 2016 35
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 36
Figure 23: Use of closure type by markets (in pack units), 2016 37
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 38
Figure 25: Use of primary outer type by markets (in pack units), 2016 39
Figure 26: Relative comparison of countries based on PEST analysis 40
Figure 27: Hong Kong's GDP per capita, 2011-2016 43
Figure 28: Population growth in Hong Kong, 2011-2016 44
Figure 29: Consumer Price Index, Hong Kong, 2010-2016 45
Figure 30: Age Profile, Hong Kong, 2016 46
Figure 31: Consumption of Wine by gender, Hong Kong, 2016 47
Figure 32: Consumption of Wine by age, Hong Kong, 2016 48
Figure 33: Consumption of Wine by education, Hong Kong, 2016 49
Figure 34: Consumption of Wine by degree of urbanization, Hong Kong, 2016 50
Figure 35: About GlobalData 65
